Prestige is something that small businesses often have a hard time getting. But it can be essential if you want to ascend to the big leagues. Here are a few tips for those looking for extra prestige!
On the shoulders of giants
A lot of small businesses owners can be pretty stubborn. They want to live this romantic business dream of starting out with nothing and building the business with their own hands. To get any sort of assistance from someone renowned would seem to taint that somewhat. But if you want to add some prestige to your business, this is the sort of thing you need to do.
Networking may reveal to you some very respected organizations or individuals. Teaming up with them can do wonders for your business. This can take the form of getting direct assistance from them, or even partnering up. Their strong reputation will help others see you in a more positive light. Read more about networking at http://www.forbes.com/sites/theyec/2014/07/28/how-to-network-the-right-way-eight-tips/.
Of course, who is more “giant” than a celebrity? The companies that celebrities choose to endorse have to be chosen very carefully. The kind of prestige that celebrity backing can offer is definitely high. But there are a couple of things you should keep in mind. There are many out there who will see that tactic as a little tacky. And celebrities, of course, generally result in a bill that will make your eyes water. It’s worth considering, but there are probably better ways. Read more about it at http://opendorse.com/blog/celebrity-endorsements/.
The physical address
So where is your business located? Is it in a popular commercial city, the kind that we see in classic and modern movies? Where it’s all “happening”? Cities like London, New York City, Tokyo, Paris – they all have a certain prestige about them. But not a lot of small businesses are located in such areas!
Unfortunately, a lot of these businesses are often dismissed because they’re located out of the way. A similar business located in a bustling city will always seem more professional and successful than one based on the outskirts. It shouldn’t really be that way, but that’s how it is. Thankfully, there are steps you can take to fight this. Let’s say you’re based somewhere like Bushey or Croxley, in England. Close to London, but no cigar. You could actually get yourself a virtual address based in central London. This can help you a lot in the prestige department! Read more at www.yourvirtualofficelondon.co.uk/london-mail-address-business-services/mail-forwarding-london/.
The not-so physical address
There are an alarming number of businesses out there who don’t have an online business domain for their email. What this means is that they have to use email addresses that name Gmail or Hotmail or Yahoo. This doesn’t exactly look very prestigious!
When you’re emailing people in businesses, you should be using a professional-looking email address. It should read firstname.lastname@example.org, or something to that effect. If your current web host hasn’t allowed for this feature to be bundled with your current website plan? Then you should probably find a different web host!