When you get to the point of launching your website, it won’t be the last time you edit. Over time you will need to refresh the look, to update your programming and to fix any mistakes. You can stress about all the details before your launch it, but in the end, all you will end up doing is putting off the day when your website is up and running – which slows the process of your business.
There are a few things that you need to get as close to perfect as you can before you let the public see your site.
You need to create a website that represents your business – not you. You might be beautifully vintage, with barrel rolls and red lipstick, but is your business? Chose the right look that will appeal to your target audience. Keep it clean cut and simple and the look will be timeless.
It’s always best to use your own images, but if you’re not the best photographer, or lack the right equipment, then use sites like Pexels and Flickr. Just make sure that the images are available for commercial use, and always credit the photographer. Again, make sure the images are appropriate for your business – a head shot of you on a night out might not set the best tone.
You will be judged from the moment somebody clicks on your website. You need to look and sound the part. Good content is what attracts people to your site. A home page should be short and sweet – or a stream of your most recent blogs. The scroll-down idea is something everyone is used to thanks to social media. Save the history of your business for the about page. You can write the content yourself, or you can hire a professional writer to do it for you.
Search Engine Optimisation (SEO) is where keywords are used in the body of a text to increase the chances of your site being found. The ‘keyword’ is judged on the popularity of the phrase being used in a search engine. If we’re honest, no one moves past the first page of a Google search, if what we are looking for isn’t there, we try searching something else. The more adept at using keywords you are, the more of a chance you have at being on that front page, it is a type of website promotion. Any professional copywriter will know this and use it to benefit your business.
You need to decide who is going to manage your site; will it just be you, or will others be able to contribute. Set out a calendar of when you are going to post new content, and when you are going to update anything on your site. If you say on your homepage that you post a new blog every week, then make sure you stick to that. If others can post, then make sure you are keeping an eye on the changes as what they do will affect your business for the better or for worse.