As Christmas starts to draw nearer, people from all over the world have already started ordering gifts for their loved ones. If you run an online retail store, this could be a good and a bad thing. You might see an increase in sales and traffic to your site as consumers search for the perfect gift. But if you aren’t prepared for this rise in demand, you could find yourself stressed and overworked. If you can’t get your customers orders to them in time, this can leave them feeling frustrated and unhappy. This can understandably have an adverse impact on your company’s reputation. So to remain in control of your customer’s online order this Christmas, follow these tips.
Provide multiple options
Only offering one type of postage and delivery to your customers can be a big mistake to make. If the option you offer is not convenient or doesn’t cater to your customers needs, it can put them off buying from you. To avoid this, you need to be able to provide multiple delivery options for your customers to choose from. You could look into parcel collection points or courier services in addition to standard postage. Your customers might also appreciate next day delivery or tracking codes if you are able to provide them. It can also be worthwhile to hire logistics consultants who can help you plan how to deliver your orders quickly and safely.
Set a Christmas deadline
Setting a deadline for Christmas orders is an excellent idea as it provides some structure to the process. It also gives you some time to process priority orders that need to arrive before Christmas. When choosing a deadline, be realistic and consider the postage and transport required for each order. Try not to leave it too close to Christmas Eve either.
Make sure your deadline is featured on every page on your site and is in a clear and prominent position. You should also remind your customers of the deadline date by using social media as it gets closer. As long as they are made aware of it regularly, customers won’t mind complying with the buying deadline you have set.
Don’t forget about returns
As well as experiencing an increase in orders, you might also find that you get an influx of returns too. If your returns process is too complicated, your customers are unlikely to want to shop with you again in future. So before the rush begins, make sure your returns process is as simple and straightforward as possible. Give instructions on how to return products on your website and on a card inside each order. Don’t forget to provide contact information if your customers have any issues too. You might also want to consider hiring a temp during the Christmas period who can help you process returns. That way you can keep new orders, and returns separate and keep your sanity.
By following the advice in this guide, you can keep your customers happy by getting their orders to them on time. The run up to Christmas day is likely to be your busiest time of year. But with some planning and thought beforehand, you can make it as stress-free as possible.