How Online Marketing Has Evolved

 

 

Online marketing is also known as digital marketing or web marketing and this term has been in use since the 1990s.  Many brands have found it necessary to pursue online marketing in some way in order to keep up with their competition.  Having an online presence also means that people are able to connect with them at any time and this also makes them available to people all around the world.  The user is also beneficial to the brand as they are able to give them feedback which can be very useful and improve consumer satisfaction.  Online platforms like Instagram offer companies a way to not only interact with customers, but also keep them following the brand.  Companies want to encourage people to become loyal users, not only one time shoppers.  Companies are able to make it easier for their clients to connect with each other and bloggers are useful when advertising.

Companies must also ensure that they achieve the right balance with just the right persuasion and good word of mouth from existing customers.  A good technique is to give clues or a hint that will keep them interested, this is a very effective marketing tool.  Too much information will cause disinterest.  It is also good to give customers the chance to have their say and make comments.  Online marketing is interactive and this will create interest.

Online Marketing is Cost Effective

Companies should create their area of expertise using online marketing and this will enable them to analyse patterns in customer behaviour. By generating a presence on social media such as Facebook or Twitter the company can also connect new customers with current ones who will be able to persuade new customers to stay with the brand.  Using online marketing is cost effective if it is done properly, and can keep finances in check with ease.  This platform is much cheaper in comparison to marketing using flyers for example and is also more effective.  Most people will have access to some form of social media and this will facilitate the advertising process.

Social media can also be utilised successfully as a way of connecting with customers with regard to addressing and resolving any issues quickly which increases the reliability of the company.

Email Marketing

Using content marketing is another online marketing tool where companies give their customers what they want using a certain method. Using email is another useful marketing tool and this also tells customers that the company has a site that is always up to date.  This can be used for everything from advertising specials on products to the online slots Canada has to offer at a specific casino.

Email marketing has changed over the years and is an easy way to get to many more people.  Email marketing is not necessarily so much about the products but keeping the connection alive.  Sending out newsletters is another too, but should not have too much information and it should be personal.  By including videos in emails is another way to keep customers engaged and interested.  Email marketing is also useful for getting information out to a large group of people, advertising special offers and letting customers know about new products or services.  It also encourages people to voice their opinions.

The internet has enabled online marketing to be a successful and useful tool and has changed the way companies and brands sell their products and how people buy.

Continue Reading

Soothing Activities For Christmas Evening

Christmas Day is one of the best days of the year, but it’s also one of the busiest. You open gifts, delight in the seasonal good treats, catch up with friends and family– it’s all wonderful, but by the evening of Christmas Day, you might feel you need a minute to yourself. Below are three great ideas to help soothe you on Christmas evening, and get you right back in the mood for more festive fun.

Yoga

There’s never a bad time to practice yoga, even if you’re a beginner. Take a few minutes by yourself to work through a simple routine; YouTube is a great source of clear, easy to follow videos. This gives you a little precious time to relax and centre yourself before heading back to the fun.

Strike a pose

A power pose, that is. Excuse yourself from the festivities and go and stand upright, reaching your arms into the air as if celebrating a famous victory. Research has suggested power poses such as this can reduce stress and increase your happiness, so it’s worth trying.

Lie down

The mere act of lying down is often enough to help you relax. Relax every muscle and just let yourself breathe for awhile.

If you want to stay festive while you do any of the above, why not put a seasonal movie similar to this fantasy Christmas movie on in the background?


Designed By Sunny

Continue Reading

Business Launch Checklist

 

Women entrepreneurs are becoming an economic force to be reckoned with and the growth rates are more than double than that of their male counterparts. Namely, they now represent 40% of all new entrepreneurs in countries like the US. However, some steep barriers are still present and any aspiring business owner will stumble upon a few obstacles, regardless of their gender.

So, one has to tread carefully and cover all the aspects. Here is a checklist that should help you have a head start in the business world and advance by leaps and bounds towards your goals.

Creating a plan

Being an entrepreneur may seem glamorous, but the business world is quite unforgiving. Once the initial excitement fades away and big dreams clash with market realities, things can become difficult. However, with a business plan in place, it is much easier to navigate the treacherous waters of the early-stage startup.

This document typically contains an executive summary, company description, market analysis, strategy and implementation, financial plan and projections, etc. They are all vital pieces of the puzzle, but I would focus on two parts: market analysis and financial number crunching.

Numbers game

Getting operations off the ground is a daunting task, as female-owned businesses not only start smaller but also grow slower. So, to validate your ideas, you need to carry out thorough market research and run the numbers. In other words, make sure there are people prepared to pay for your product and services and able to fuel your operations.

To make it happen, it is best to evaluate total costs of running a business. These include things like paying for a web designer, renting an office space, hiring accountants, lining up suppliers, and purchasing computers, printers, and specialized equipment such as Dymo LW 450 Labeler. Do not overlook a single detail.

Legal spadework

Next, it is of the utmost impotence to figure out the best legal structure for your startup and incorporate it. This allows you to protect your personal assets and optimize all crucial aspects of running a business. Various structures, such as corporation, LLC, and sole proprietorship, have their distinctive pros and cons you have to weigh.

Taking into account the complexity of the required paperwork, it might be a good idea to go through ins and outs together with your lawyer and accountant. Once you reach an informed decision, apply for EIN, get necessary licenses, file for trademark and patents, and open a bank account.

Sorting out financing

Tapping into funding sources is the bedrock of business success. Financial options are expanding and include more and more alternative sources of financing. Still, a lack of access to the capital poses number one roadblock, the top killer of startups worldwide.

What is more, it is still quite challenging for female entrepreneurs to raise the money in the predominantly male world of venture capital and the rest of investment community. So, you may have to fight an uphill battle sometimes, but do not let that weigh you down. Be a smart and shrewd negotiator and demonstrate why your startup is worth every penny of investment.

Online stepping stones

To achieve greater market visibility, establish a strong online presence. Register a domain name that is relatively short, business-related, and brandable. Get your corporate website up and running as soon as possible. Set up social media profiles and use them as customer service, marketing, and content distribution tools.

In addition, start blogging and try to attain the reputation of a go-to expert. Make the most of all digital platforms to jumpstart both personal and company branding process. Finally, learn the basics of SEO to get ahead of the pack in the digital realm to drive huge traffic your way.

In the driver’s seat

In many countries, the gender gap is slowly closing and more and more women decide to take matters into their own hands and peruse their professional dreams. Not everything in the garden is rosy, though. Gut instinct and ballpark figures do not cut it in the competitive business arena.

Therefore, come up with a business plan as sound as a dollar. Plow through funding obstacles and smash entrenched stereotypes. Refine your strategy and leave no stone unturned. Get family behind you, fine-tune your business machinery, and go full steam ahead. More power to you.

 

Continue Reading

Gold Jewellery:  Yellow, White and Rose Gold – Which one is right for me?

 

 

Most, if not all jewellery lovers will have their favourite precious metal, but did you know that it’s only the yellow gold of the three that is actually mined. White and rose gold are created through combinations of yellow gold and other metals. There are also many more aspects to these variants of gold, all of which are useful to know when deciding which colour is best for your needs, when making your final decision.

Yellow Gold Jewellery

Despite being considered the authentic type of gold, yellow gold is not often used at its purest state. When gold is at its purest (24ct) it’s not only expensive but can have aesthetic issues when not provided with proper care, even if great care is taken, due to the purity it can mis-shape quite easily. Because of these reasons, precautions are taken to ensure that yellow gold can be used within jewellery, especially as it is non-toxic, hypo-allergenic and highly resistant to corrosion in pure form.

The 24ct part of Gold is basically describing the metal in 24 parts, and so at 9 carats the piece would be only 37.5% pure gold (9 parts). As mentioned earlier, any yellow gold jewellery that is less than 24 karat will have been combined with different metals in order to form the finished jewellery.

For the pieces of jewellery that are indeed less than 24 carat, the gold will be mixed with zinc, copper, nickel, palladium and many more, making a 9ct piece of yellow gold jewellery, 9 parts pure gold and 15 parts of other metals. Although 24ct gold is usually mixed with other metals to create the jewellery we commonly buy today, in the early 1900’s, 24ct gold was used for wedding jewellery and would have been very thin bands, which made them some-what affordable, but again, due to the gold being fragile, they were very vulnerable to damage.

Yellow gold jewellery is beautiful, and so there is no surprise that it is used within such high class pieces of jewellery, looking fantastic alongside diamonds, making for the perfect wedding ring. Those of us with darker skin tones also tend to opt for yellow gold jewellery, particularly as the piece looks stunning against the skin.

White Gold Jewellery

White gold possesses similar colours to that of platinum, and so it is often purchased as an alternative to platinum – but as it’s not platinum, naturally white gold comes with its own problems.

White gold was often mixed with nickel many years ago, particularly because it would make the metal stronger, as well as being a bleaching agent for the gold. Following this, it was found that the nickel could cause skin irritations, and so many countries made the decision to stop the use of nickel as part of their white gold jewellery.

A new way of creating white gold jewellery was found, using a combination of the gold, palladium and silver. Although this formation does reduce the skin irritations and the potential of dermatitis, the cost of the jewellery is slightly higher than when nickel was used. Although the jewellery now contains two white metals, the jewellery still does often appear to have a warm hue, and so a coating of rhodium is applied to increase the brightness. With this addition, white gold jewellery is extremely beautiful, giving off a platinum look and pairing well with colourless diamonds, as well as most coloured gems.

If you’re unsure what gemstone to pair with white gold, draw inspiration from Kate Middleton’s engagement ring, which is made from 18ct white gold and not to forget the stunning 18ct blue sapphire.

Rose Gold Jewellery

Over the last 20 years, rose gold jewellery has become more and more popular, being used in some stunning pieces of jewellery and as part of many other different items. Rose gold is now often referred to as pink gold or red gold and even used to be known as Russian gold due to the extreme popularity that it gained in Russia in the early 1800’s.

Rose gold is formed by a combination of yellow gold, copper and silver, with the final colour being determined by the amount of copper used compared to the amount of silver. This type of gold brings more strength than yellow gold, and doesn’t carry any of the skin irritation issues that are associated white gold, proving why there has been such a rise in rose gold popularity.

Over recent years, rose gold has featured in more and more wedding rings, due to the unique nature of the pieces and their romantic appearance. Rose gold is particularly effective when combined with colourless diamonds, creating a bold contrast between the metal and the stone, of which can only be admired.

Author Bio

Jollys Jewellers are a family run jewellers in Mansfield, Nottinghamshire, established since the 1830’s.

Continue Reading

Supply Teacher Essentials [INFOGRAPHIC]

Being a supply teacher is one of the most stressful yet rewarding teaching jobs today. Simply Education created this helpful infographic for supply teachers or aspiring supply teachers out there who want to know all the things that they need to do their job well.

Simply Education helps teachers find good teaching jobs. Their consultants, who are available 365 days a year, are dedicated to help aspiring teachers by matching their skills and experiences to the right schools. They operate through regional offices and cover 9 different counties in the United Kingdom.

They serve both teachers looking for work and schools looking for a reliable recruitment agency.

Continue Reading

The Top 5 Purse Essentials For Working Women

While many men question why women need to carry so much with them at all times, the rest of us know the power of the purse. Having everything you need for work, a night out, or a long commute home all in one place can make your day more convenient and less busy, freeing up time to spend on the things that really matter. So, what does every busy woman need in her bag? We’ve rounded up the must-have accessories that you can’t live without:

Portable phone battery: Other than seeing a shark suddenly appear in the water where you’re swimming, there are few things more frightening than getting the 10 percent battery notification on your phone. Between marathon texting, calls, and app use, our phones have a tendency to lose battery or shut down completely long before we’re done using them. Fortunately, an external battery pack can help keep your phone fully charged all day, meaning you’ll be able to schedule that meeting in the morning and still have enough battery to hire a car home from dinner later that night.

Multi-purpose makeup palette: Wearing your “going out” makeup to work might not go over so well at the office. Fortunately, companies like Too Faced, Urban Decay, and Tarte all have purse-sized multipurpose palettes that can help you transform your look without lugging around your entire makeup case.

Bluetooth headphones: Wires are a nuisance, but that doesn’t mean you should forgo your favorite entertainment entirely. Adding a pair of Bluetooth headphones to your purse will not only allow you to listen to your music, watch shows, or tune into podcasts without a wire tethering you to your purse, they’re also great for those times at work when you want to listen to something without anyone being the wiser.

Foldable flats: Heels can make your calves look great, but they’re not doing a thing for the comfort or health of your feet. Sticking a pair of foldable flats, like Rothy’s or Fast Flats, into your bag can help you look great at the office or on your after-work date and be comfortable in a pair of low-to-the-ground shoes just moments later.

Personal alarm: Personal safety is a serious concern for many women, and with good reason. Fortunately, you don’t have to carry a dangerous weapon to protect yourself. A high-decibel personal alarm can help you alert others when you’re in danger and ward off any would-be attackers.

The well-lived life of a career woman often means busy days and even busier nights. Instead of rushing home after a long day at the office only to head right back out again, a well-prepared purse can mean less time spent in transit, and more time spent enjoying yourself.

Continue Reading

Claiming Compensation for a Whiplash Injury

 

[Image credit]

 

Motor accidents are more common than perhaps some would think and most whiplash injuries are as a result of one. Fortunately, many of them result in relatively little damage. But whilst the vehicles involved may not suffer much, drivers and passengers can. Whiplash injuries can be mild in nature and sufferers sometimes feel it does not warrant making a claim for compensation; in more serious cases it can lead to on-going discomfort and difficulties. In either case, a person who has suffered whiplash as the result of an accident is legally entitled to make a claim for compensation.

 

Whiplash and its effects

Whiplash has become a common term for the injury suffered when the neck is subjected to sudden movement forwards, backwards or sideways to such a degree that the movement damages the soft tissues of the neck which become sprained. Often the effects of whiplash are not immediately noticeable and this can be a significant factor when victims consider whether or not to make a claim for compensation. Effects can be mild, requiring little treatment, or more severe resulting in long-term pain and inconvenience or even loss of work and depression.

 

What to do after an accident

For the drivers involved, it is important that essential information such as insurance, addresses etc is exchanged. If this is not done at the time of the accident it must be reported to a Police officer or at a Police station within 24 hours. After this, the most important thing to do is to seek medical help. Even if the symptoms are mild, the sooner a medical practitioner is able to assess the damage the sooner any required treatment can be administered. It is often the case with whiplash that symptoms are worse the day after the accident. It is also necessary to have medical opinion in order to pursue any claim for compensation.

 

Get legal advice

If medical opinion is that an injury has been sustained as a result of the accident then legal advice should be sought. Again, this should be done as soon as possible. And it is advisable even if medical opinion has not been given. Finding out whether a claim is possible is a simple matter once solicitors have been identified; this can be done by searching for whiplash compensation specialists.

 

How long after the accident can a claim be made?

Claims can be made for injury compensation up to 3 years after the accident, or up to 3 years after symptoms of the injury are diagnosed.

This rule is different for children as the three year “clock” does not start to run until they reach the age of 18. They therefore have until they are 21 to make a claim. Despite the generous time allowed it is always advisable to start the process of making a claim as soon as possible after the injury has been sustained as it will be easier to prove the link between the injury and the accident.

Continue Reading

Caring For White Prom Dresses

 

While little black dresses and rich jewel tones are always a gorgeous and chic choice for prom, little white dresses are a bright and fun alternative for spring. Long reserved for brides and summer cocktail parties, white dresses flatter in a variety of cuts and styles.

Light coloured dresses, especially stunning white prom dresses, can be a challenge to keep clean and pristine. Between makeup, dinner and dancing, there are just too many opportunities for stain mishaps. So, what can a glam girl do when she wants to shine in a white gown? Read on for tips and tricks for keeping that perfect white dress bright and spotless.

DEALING WITH SPILLS AND MESSES

Different fabrics need different care and different stains respond to different treatment. Planning ahead can save a lot of trouble if someone spills cran-apple cider on you, so be sure to consider the fabric of the dress before treating any spill or stain.

  • Treat stains as quickly as possible.
  • Always follow the manufacturer’s guidelines for garment care. Dry Clean Only is one rule you never want to break when it comes to prom dresses.
  • Gently blot wet stains right away with a clean, light-coloured cloth.
  • Baking soda, lemon juice, and club soda can be mixed together for a quick solution that takes out many stains.

CARING FOR YOUR DRESS

Prom might only come around once a year, but a well-chosen dress might live several lives. Timeless styles make great cocktail dresses down the road. Or perhaps, you and your girlfriends want to plan a dress-swapping event. Many charitable organizations also take donated dressed for low-income women and girls. In all of these cases, or if you just want to save your dress for a future Halloween costume, caring for the garment is a wise idea. Here are some fail-safe tips for caring for your dress so it’s flawless and ready for all adventures.

  • Use the right type of hanger. Notched hangers can damage dresses and tear off sequins and details. Look for a hanger with smooth, straight design for best results.
  • Hang your dress using the ribbons sewn inside the upper part of the dress. To keep the hem of the dress clean and avoid fraying, ensure the dress is hung high enough so it’s off the ground.
  • A cool, dark closet is the best place to store your dress. Make sure it’s away from any windows as sunlight can fade and ruin fabric.
  • For extending the life of the dress and maintaining that bright white look, consider dry cleaning dresses in between uses.

Above all, have fun lighting up the night in whatever white gown matches your mood. A bright, prom-perfect dress that makes you feel like a dancing queen all night long is easily accessorized with almost any colour of jewellery, shoes and, of course, a dazzling smile.

Continue Reading

6 Great Tips to Help Your Fiancé Pick a Wedding Suit

 

 

So you’ve decided together that you would like to formalise your union, picked a wedding planner and perhaps decided that you want to hire a chateau for your wedding. You may even opt for Château Bouffémont, on account of its aristocratic charm, refined interior decor and spectacular manicured French gardens.

Indeed, as an exclusive venue, we are used to many of those who decide to get married with us asking about the finer points of picking a suit for the groom. So, here are the tips that will help you and your beloved to make the right choice of wedding suit sooner.

  1. Consider the setting

We mentioned our venue above, and this has greater influence on the suit and gown that you choose than you may initially presume.

Those who pick a chateau for wedding their beloved are best advised to go for something relatively formal and traditional. Then, there’s the matter of ensuring your respective outfits are well-coordinated with each other – you won’t want one to overshadow or distract from the other.

  1. Go for something timeless

‘Trendy’ fashions age quickly. You won’t want your groom to be mocked (even good-naturedly!) by their family members and friends every time the wedding photos are shown in years to come, all because they chose something that was ‘of its time’ to the point of cringe-inducing.

So, ensure they avoid the equivalent of a ‘Dad wearing flares’ moment by pointing them towards a classic and timeless look.

  1. Pay close attention to the fit

Again, a poorly fitting suit will be glaringly obvious in your wedding photos. That isn’t something you will want all of the family to be reminding themselves of for potentially decades to come.

That means ensuring the suit jacket shoulder lays flat onto your fiancé’s own shoulder, the jacket is just long enough to cover his seat, and his trousers sit on the shoe, with one crease in front of the trousers across the top of the shoe. These are just some of the widely accepted ‘ground rules’ for achieving the most appropriate fit for your groom’s suit.

  1. Achieve the right level of formality

The matter of how formal an appearance to seek for your fiancé’s wedding suit is naturally connected to several of the aforementioned factors, such as the setting provided by the venue. However, once you do know what formality level is appropriate, it’s important to know which suits lend themselves best to it.

A ‘casual’ suit might be easy enough to achieve, consisting of simply whatever breathable fabric makes him feel comfortable, such as a linen or a cotton. If the outfit needs to be especially formal, however, it could be a great idea to guide him towards a dark wedding suit characterised by a very fine and soft fabric, and peaked lapels for the most confident look.

  1. Give some thought to the fabric

It’s understandable why many brides and grooms may be drawn to heavier materials for a wedding suit, given their association with quality and expense. Certainly, if it’s quality you want – and a suit that maintains its shape over time – it’s wool, worsted or wool-blended suits that especially fit the bill.

However, even if you are on a budget, you can still achieve a smart look – as well as breathability – when you consider cotton and polyester suits.

  1. Encourage him to spend a little more

This might sound like quite a cheeky tip, but if there’s one time during your groom’s life that he splurges on anything, it might as well be when he is picking out a wedding suit.

Many years after the wedding, it is unlikely that you will remember the food you served your guests, or even necessarily the venue staff that assisted you, but instead the really big and special things, such as the setting in which you tied the knot and what you were both wearing.

Your wedding is a very special day that calls for a very special gown and suit – and for that, you and your fiancé will probably be thankful for having spent a little more on the outfits you both truly wanted.

Would you appreciate further guidance on how you can pick out the ideal suit for your fiancé? Vogue has detailed five mistakes that the groom needs to avoid when making his decision.

Continue Reading

How to Find the Right Car For Your Lifestyle

 

 

If you are considering purchasing a new or used car, you might not be sure what to look for. Perhaps you are concerned that your car might not fit into your lifestyle in a few years, or you might be wondering if your car will be functional enough to do everything you need, from grocery shopping to getting you to work. Here are a few pointers to keep a lookout for, when you are trying to make a choice. Seeking out these qualities, or having an idea of what you may need is helpful before you make a purchase.

Think About Possible Life Changes

You may be single now, but do you envision yourself getting married, having children, or bringing in additional people to your life within a few years? If you think there is a possible yes to any of these questions, consider looking for a car that will accommodate at least three people, or think about getting an SUV. These types of cars will give you plenty of room, but are still not too big, even if you plan on being single for a few more years still.

Consider How Far and How Often You Drive

Do you drive long distances to work, or travel a lot, either around the state or sometimes cross-country? If so, you will want to look for a car that is newer, in good condition, and has low mileage. If you do not drive a lot for work or other reasons, you will still want a car in good condition, but you won’t have to worry about it being newer. Low mileage is always nice to have, but if you are driving only a little, it is not necessary.

Determine if Leather of Fabric Seats Are Better for Your Life

Consider what type of seats would be best for your car and your lifestyle. For example, if you have pets, and like to take them traveling, think about if you would rather have leather (which can be easier to clean with dogs), or if fabric is a better fit for you. Also consider other possibilities, such as having children, hobbies, or traveling, and how these might affect your choices. Figuring this out not will ensure that you are happy with your car in the long term, and won’t want to trade it in or replace it.

Before you go out and buy a car, it is important that you determine what will work for you and your lifestyle. This could range from thinking about if your life will change in the next few years due to family expansion, or if you travel very far for work or other reasons. If you mostly stay at home, you can change the type of car you are looking for, and have less restrictions. Finally consider if you have pets, and what needs they would have if you were to take them for car trips often during the lifetime. Doing so now will help you to find a car that you truly love.

Continue Reading