When thinking about online business, most entrepreneurs focus on SEO. If you don’t know by now, SEO is the different methods website owners use to get customers to their site. In the past, this meant adding keywords and links to the website, ensuring it was at the top of the search engine. Now, it includes everything from social media to content writing. All of these factors combine to make sure customers can find your website when they complete a search online.
One of the biggest mistakes you can make for an online business is thinking SEO is all you need. That just isn’t true. You need a lot more to make sure that your business is a hit online. If you have SEO, your company or website will get the views, but it might not get the sales. Customers might click on and immediately click off again. This is a problem for bloggers too, because it’s going to affect how attractive your site is to advertisers.
To assess this issue, I’m going to walk you through some of the key features I considered designing my blog.
The first issue you need to consider is the overall design of your website. You need to make sure it is appealing to your target customer and audience. Take my blog as an example. I cater to people who are interested in fashion. That’s why my blog looks modern, minimalistic and stylish. It has a contemporary feel that my readers have responded well to. You can style your site yourself, but sometimes it’s best to use a professional designer. The website cost can be expensive but the design is a crucial part, and you should spend a little cash on this area.
Easy To Use
Another reason for my minimalistic design is to ensure that my blog is easy for readers to use. That’s important when you think about attracting customers and making sure they stay for the sale. You need to guarantee that they can find exactly what they are looking for. Using links is a great way to make your site easy to navigate. As an example, I’m referencing how to build a website. I’ve already written a post on how to improve your existing website. By linking to that post, you can get the reader to another area of your site that they will find useful. You can use this tactic to initiate a sale if you have a shop section on your site.
Target Appropriate Content
Adding content to your site is important, and you should be doing this on a regular basis. However, it does need to be the right content, and it must be target appropriate. You need to make sure that it is content your readers or viewers will find interesting. It should relate directly the specific role of your site.
Finally, you do need to make sure customers know who they are buying from. A stylish and clear about page is another key to securing the sale. In my case, I’ve given a little detail about who I am and what I’m interested in. If you’re running a full business online, you may need to provide more info. Show why they should buy from you rather than your competition and you will win that sale.