Practical Advice for Your Next Trade Show Appearance

From Flickr

There are many tips that you can discover on how to get noticed at trade shows. But sometimes you just need a few practical tips to ensure that your time at a trade show goes smoothly. There’s a lot to organise, and it can be hard to keep everything on track and get the outcomes that you want from going to a trade show. If you want everything to go well, you need to get the basics right first. Anyone who struggles even to make it to a trade show on time isn’t going to have much luck getting the right attention.

Take a Modular Display

You’re always going to have some essential supplies to take with you to a trade show. Having a bespoke exhibition stand is a great way to get noticed, and to also immediately set up a strong visual presence. However, if you want to avoid too much hassle, you should make sure that your display has a modular design. Transporting your stand can be difficult, but it’s easier if you can break it into pieces. It might mean the difference between being able to take it in a car and having to hire a van.

Create a Schedule

Being punctual is vital, especially at an event. If you want everything to run smoothly at a trade show, make a schedule of when you need to do each task. If you get a program from the venue, use that as your starting point. Make plans for when you’re going to arrive, how long to spend setting up and what you’re going to do at different points in the day. You might have times when you want to carry out product demonstrations or have some staff circuit the space to engage people or hand out materials.

From Flickr

Have a Checklist

You should also make sure that you take everything you need. Create a checklist of all the things you’re going to need during your time at the trade show, and don’t miss anything off. You don’t want to arrive and find that you’ve forgotten an essential cable or even turned up without any pens. Even if it seems like a pointless thing to put on your checklist, include it anyway. You can end up having a lot of things to take with you, from tech essentials to promotional materials. Don’t forget to make plans for who is bringing what and whether anyone needs to pick anything up.

Train Your Staff

Before the big day, it’s a good idea to check that your staff knows what they’re doing. Whoever is coming with you to the show, don’t just assume they will know what’s happening and what their responsibilities will be. It’s worth spending some time going over what everyone will be expected to do, and the best ways that they can engage people and spread brand awareness. Work out what your tactics will be and what everyone needs to do during the event to bring your plan together.

Take care of all your practical issues before packing up for your trade show. Being organised will help you to take care of everything else.

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