Is your business website lacking? I bet it is and you don’t even know it yet! Here are some secrets that will help you improve your site:
Implement A Night Mode
Regular users of the Twitter mobile app will see that a recent update included a night mode. This changes the colour scheme of the app, making it easier to read during the night. For me, this is something every business should implement on its site. At the very least, it shows you’re a forward thinking online business. Consumers will be very impressed by something like this. It will make your site easier and more pleasurable to read during the night. So, people can lay in bed and read your blog/browse your products comfortably. Plus, this is also something that very few business sites are doing. So, it will only serve to push your site above the rest and make you stand out from the crowd.
Copyright Your Content
I’m amazed at how many companies forget to copyright their website content. You copyright a lot of stuff in your business, so, why do you forget this? For most people, it’s because they don’t know it’s necessary. Well, let me break it down for you right here. No doubt you’ve created and posted original images and videos to your website before. (If you haven’t, then you should’ve, so get cracking!) When these have no copyright licenses, anyone can take and use them. What’s more, people could make money from them too. They’re using your original image as a clickbait thumbnail to get people to read a blog post that they get ad revenue from. But, by copyrighting your content, you get to decide how it’s used. You can let it be reused, and just demand some credit every time it’s used. Or, you can demand payment every time someone wants to use your content. For more info click here, and you can learn more about copyrighting. At the end of the day, you should copyright your content as it prevents people stealing and misusing your work.
Don’t Make Your Site Feel Intrusive
One of the most annoying things on the internet is pop-ups. About a decade ago, everywhere you clicked would spring up hundreds of pop-up adverts. Luckily, nowadays, this is under control. However, pop-ups are still a problem on some business websites, in a different form. Often, you’ll get a form pop-up for you to fill in and you have to spend ages looking for the X to get it away. Or, you have something that asks you to put your email address in and sign up for a newsletter. In some ways, this is a good thing. I actually think your business should have at least one pop-up for new site visitors. But, the key is ensuring it doesn’t become intrusive. Don’t bombard visitors with pop-ups and make it easy for them to dismiss. Also, have an option for them to select that they never see this again. So, when they visit your site next time, the popup doesn’t appear.
Use these secrets to make your website even better than it was before. Trust me, you’ll leave your competition in the dirt!