Many of us have dreamed of being our own boss. We look forward to days when we can choose our own hours and not have someone breathing down our neck. Of course, the reality of running your own business is longer hours and difficult clients! But the freedom and satisfaction of building something up to a successful business make it all worthwhile. How can you evolve what you do for your employer into that dream, successful business?
The first thing to do is check for demand. Unless there is a need for what you can do, you’re not likely to find any clients. Doing what you do for an employer is always going to be the safer option. But if you can find your potential clients and reach them effectively, your skills could soon be in demand. Marketing skills and knowledge are very handy here.
You’ll also need to be sure you own all the equipment you need. Employees are usually provided with the equipment they need to do the job. Self-employed or freelance workers must provide their own. If you work in construction, you may need to invest in things like industrial bonding adhesives from Kenyon Adhesives and industry standard tools to ensure you can fulfill the jobs you’ll be doing. If you are an IT specialist, chances are you’ll need some high-end computer equipment and software before you can start. Whatever trade you’re in, you’ll need to invest to get the high standard of equipment necessary to do your job.
Before you rush into your boss’s office to quit, consider your financial security. You have a regular income and a pension that is boosted by your employer’s contributions. Giving that up could harm your future income and disrupt your cash flow immediately. Hold onto the job as long as you can. Build up a steady stream of new clients and a number of regular customers before you cut the cord.
Make sure you have a website detailing what you do. It should also include all your contact details. An enquiry form can be useful too. Use images relevant to your line of work. You may even consider making a YouTube video or writing some blog style articles about what you do. Use social media to increase your reach and attract more visitors to your website. Make sure you are registered with any relevant trade bodies too.
As the enquiries start to stream in, you’ll need to put more thought to customer service. Are you always able to take the call? Are you promptly responding to enquiries? Could you upsell or cross-sell your services to increase the value of each customer? And are you making sure they will return to you again and again? If you find you’re running out of time to do these things, it could be worth investing in some assistance. This may be outsourced help or a member of staff.
If there is demand for your skillset, there is every chance you could make a business out of it. With the right approach, your entrepreneur skills could find you developing a company that grows. Will you set your sights high?