If you’re still working in an outdated building with drab decor and failing furniture, then it might be time for you to upgrade. Not every business demands a modern decor arrangement, but if you’re trying to stay trendy and want the best for your business, then modernising your premises is a long-term investment that will pay for itself very quickly.
Modern is attractive
Let’s face it, people like a modern business. They like those large glass panes that let people see into their store. It gives them a window to see what goes on inside of your business, what you sell and how many people are inside. On the inside, large windows let in an abundance of natural light which illuminates the room and reflects off glass tables and reflective surfaces, which in turn fill the room with even more light to create a clean and crisp environment.
Modern businesses also pave the way for modern advancements. A cluttered business won’t have room for things like computers and electronic store devices if there’s no room for it. Things like electrical cables and power outlets need to be hidden in the walls unless you want your customers tripping over cables. With easier access to increased power outlets and wiring conveniences, you can install devices such as monitors, touch-screen devices and more to make your customer’s shopping experience easier and more fun.
Furnishing your premises
Clean and reflective surfaces are key when it comes to furnishing your business. You can get solid surface worktops that look fantastic, reflect light and are sturdy enough to hold everything from food trays to the heaviest of computer components. For seating, ensure that you have designer-style furniture with a futuristic touch. You want your customers to feel immersed in modern culture, design and also technology.
The inside of your business shouldn’t over-utilise space. Empty space is not necessarily a bad thing as it creates a sense of luxury and openness to adds to the modern feel. Don’t cramp your customers into small areas—let them breathe and move around in your store so that they feel welcome and comfortable.
A good way to open up a dark corner of your business is to add more windows. As mentioned before, large glass panes are great at letting in light and allowing customers to see in and out of your business. If they are large enough and your business is close to the street, it can almost feel like your customers are actually still outside and that they’ve walked into a small closed-off section of the street instead of an actual building. With clever lighting tricks and seamless glass panes, you can create the illusion of a luxurious and futuristic shopping experience.
Less is more
When you create a storefront, you don’t want to overload it with too many products unless you are a grocery store. If you sell something unique such as boutique bags or electronic devices, then you want to show off your products instead of throwing them at your customer’s face. One of the most common mistakes in business is to offer your customers too much choice.
If they’re overwhelmed, then they’re more likely to go to another store, buy something simpler or request help from your employee. Don’t overwhelm people in your store by attacking them from all angles with your products—focus on selling high volumes of your best products instead.