Just because you run a business from home doesn’t mean that it’s not a serious venture. Whether you plan on expanding and moving to a commercial premises at a later date or you’re happy keeping it as a home business- you still have the potential to do well and earn a fantastic living. One thing that can put people off starting a home business, even if they have a great idea, is the belief that they will never be able to keep up with bigger, established companies. However if you go about things in the right way you will gain your own customer base and stand out to potential customers above other companies for all the right reasons. Here’s how you can go about it!
Find Your Unique Selling Point
The way that you can compete with other businesses who are selling similar products to you is by ensuring you have a unique selling point. If for example you’re a business that creates handmade fine jewellery- the advantage you have over bigger jewellery stores is that yours has a personal, handmade appeal. This means you will appeal to a different set of customers, those who are interested in and see the appeal of this style. Perhaps you hand pick every stone you use, or offer custom settings and other options that larger jewellers don’t. You unique selling point could be anything from price to style to quality. Have a think about what your business specifically offers that your competitors don’t. That way you attract your own customer base and there’s less competition from other similar businesses.
Give Yourself a Professional Edge
One of the reasons people trust bigger brands and companies is because they’re perceived to be more reliable and professional. However there are plenty of ways you can give the same impression about your own business. Instead of having a regular landline for example, you could go through a site like Planet Numbers and get a local or national number, call handling even live call answering. You could even get a professional looking business mailing address, here it looks like your business is in a commercial office block, but your mail sent there is taken and forwarded on to you.
Create a Productive Work Area
When you work from home, you really need a space that you can be productive. Being able to stay home, avoid the commute and have your comforts around you is fantastic, however you need to treat your business like a proper job. Having a designated space can really help you to do this, at the end of each day you can shut the door to your office and maintain a healthy work/ life balance. Invest in a sturdy desk, powerful computer and a comfortable desk chair. Depending on the type of business you run you might need storage for materials, stock or specialist equipment. Have a think about everything you need and kit out your home office.
Seek Professional Help When Needed
Whether it’s for marketing, content creation, accounts, legal matters or anything else- if you get stuck then it’s worth seeking professional help. They will be able to tell you what to do to keep your business moving forward and allow it to reach its full potential. Dont just learn as you go, avoid trial and error and get it right first time to keep up with other established businesses.