Taking Your Offline Store Online: 3 Essentials You Will Need

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Many owners of retail stores have found themselves contemplating the same question over the past few years: should I start selling my products online, too?

It’s understandable that those who own brick-and-mortar stores have begun to contemplate this question. We are, after all, constantly told that ecommerce is the future of the way that humans shop – so it’s natural that conventional retailers have started to wonder if they should embrace this and open an online division, as well as considering how they should make such a venture a success. 

If you own a retail store and have found yourself contemplating an online version of your store, here are three things you will need to do to ensure the process is as successful as it can possibly be… 

#1 – A keen awareness of what can set your store apart from others 

The world of ecommerce is well-established at this point, with many websites having been in operation for 15 years or so. As a result, if your ecommerce store is going to be a success, it has to offer something different – lower prices, outstanding customer service, niche products that people can’t buy elsewhere… whatever it is, you’ll need to identify what can help you stand out from the online crowd and establish yourself as a leader. 

#2 – Ensuring success in the online realm

Your offline store is thriving; brick-and-mortar retail is your forte, your talent, and clearly something you do extremely well. However, running an online store is an entirely different proposition, so if you decide to add an online element to your offering, there’s going to be a lot of research required. You’ll need to think about ensuring you choose the right catchy domain name, working on SEO to ensure maximum visibility for your company, and using user research software to ensure that visitors to your website are able to navigate comfortably – and much, much more besides. You’ll therefore need to carefully plan everything related to your website to ensure the venture is as successful as your offline store. 

#3 – Time in your schedule to plan and execute the opening of an online store

As our first two points have made clear, opening an online store requires a huge amount of dedication and, most importantly, of time. You will therefore need to make sure you can find space in your schedule to manage the entire process from the first buds of planning to actually being in operation and selling items online. One idea you may find helpful in this regard is to think about when your offline store is usually fairly quiet for seasonal reasons; you can then utilise these quiet periods as an opportunity to focus on launching the online version of your retail brand. 

In conclusion 

Deciding to take your offline store online is a huge commitment, but ultimately, you should find that a two-pronged approach to retail is likely to be the best choice for your business’ future. We hope you find the points above useful as you embark on this exciting new phase of your business!

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4 Tips On How To Open Your Store The Correct Way

Many small business owners spend a good amount of time considering how best to open their store on a day to day basis. Is there any correct way? What is best for your business and customers?

In this article, we look at 5 solid tips to help you open your store like a professional so that customers keep on coming. 

  1. Be There An Hour Early

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One of the biggest frustrations for customers is when they arrive at store for the open time only to find the doors locked or staff still setting up inside.

You and your employees should aim to arrive at the store at least one hour early to start preparing the store. This way you are fully prepared for your actual opening time and any early birds are well catered for when they arrive. 

Failure to prepare your store before the opening time can leave customers feeling disgruntled and unlikely to come back. 

  1. Assess from a Customer Point of View

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The best way to assess your store is to treat it like a customer each day when you walk in. After you have switched the alarm off and the lights come on, how does your store look? 

Is their rubbish lying around? Are there products missing from shelves? Are the kids mannequins in the wrong position or wearing the wrong clothes?

By assessing your store as a customer you can make notes on how you want the store to look like by the end of each day. Relay these notes to your staff and ensure that the store is always presented the way you want it before close. 

  1. Focus on the Customer Experience

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When you own a brick and mortar business, the experience you offer to customers is vital. Are customers happy and excited when they enter your store? Is the layout in line with best shopping practices

Start to think about how you can adapt the store so that when your customers arrive they receive the best experience possible. This may include moving around the products so they are presented more clearly, creating a better changing room or making your pricing labels more clear.

You want your customers to enjoy their shopping experience with as little confusion as possible. Make your store user-friendly.

  1. Focus on Your People

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Preparing staff for a day usually includes a greeting, small morning meeting and laying out any specific requests for the day. However, you should focus more time on preparing your staff to sell.

Employees need motivation in order to sell your products the best way they can. This can be as simple as having a friendly conversation with them, ask them how they are feeling, and ask them if there is anything that could make their day easier. 

This will help to build a bond between you and your staff as well as motivate them to sell more of your products. Always offer more knowledge if they need it. Ask them if they don’t understand certain products so that they can sell better.

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Signs That You Should Pursue A Career In Healthcare

We all want to pursue a career that means something to us, but many people end up missing the mark. They embark on a career, don’t like it, but end up sticking it out anyway purely because they’ve already put a lot of time and effort into it. You only get one life, so it makes sense to switch paths whenever something is no longer giving you joy. Yes, it can be scary, and you’ll probably need some money behind you before you can just go and leave a job, but it’s something you should think about if you’re swapping a lot of your time in a job you really don’t love.

If you know you need to make a change, have you considered a career in healthcare? Below, you’ll find a few signs that could point to healthcare being the ideal industry for you. 

1. You Are Very Interested In Health

If you find yourself always wanting to learn more about health, healthcare could be a satisfying career for you. 

2. You Have A Specific Interest

Maybe you find yourself thinking about midwifery, children’s health, women’s health, or a different specific interest. If you find yourself being drawn to this, it could be time to pursue it further. 

3. You Want To Help People

Healthcare is a fantastic industry for people who want to help others as best they can. Getting involved in this industry could mean helping people to become the best version of themselves. 

The infographic below can help you figure out if pursuing an EMHA is a good idea for you. 

credit to University of Southern California

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Reducing Lip Swelling after Dermal Filler Procedures

The increasingly popular procedure of having dermal filler inserted into the lips is one that has been proven safe and sound, as long as you are sensible enough to use an experienced and qualified practitioner. Why do people have lip filler? It can be a great way of enhancing the lips, giving a more substantial and fuller look, and a softer one too!

The procedure involves a very small needle that is used to insert tiny amounts of a substance called hyaluronic acid into the lips. This is a natural acid that already occurs in the body, and is entirely safe. However, there are two things that may occur naturally after such a procedure that may be alarming to the first-time patient, and these are lip swelling and bruising. Bruising is always going to be present after such invasive procedures and swelling of some form is likely. What can you do to alleviate these problems?

Reducing Lip Swelling

After you have undergone your dermal filler procedure you will notice bruising, particularly the ay after. This will last a few days and will fade, and you can hide it with lip gloss or lipstick, while taking care with the application.

Swelling is a different matter. There will in all cases be some swelling immediately after the event. This should – and usually does – fade away very quickly, perhaps in a few hours. However, it can be a little longer before all the swelling is gone and you get to see the effects of your fuller lips. On the first day you should see most of the swelling subside: if this doesn’t happen, you need to keep a close eye on the lips in case of a problem – be aware that this is very unlikely with modern dermal filler procedures.

On the second day you should see less swelling and more of the effects of the treatment, and by day 4 you should have no swelling remaining, and should be able to see the difference. The swelling can be exaggerated, however, if you do any of the following:

  • Indulge in strenuous exercise soon after the treatment
  • Fail to drink enough water to prevent dehydration
  • Indulge in kissing or any other lip contact while in the recovery period
  • Drink through a straw, which may seem a good idea but puts undue pressure on the lips.

Avoid all of the above for a few days after the treatment, and you might find that an ice pack on the lips for short periods also helps.

If you do suffer excessive swelling – or indeed bruising that looks unusual or any other unexpected symptoms – following your lip filler procedure it is important you get in touch with the practitioner who carried out the procedure, or contact a doctor. There should be no untoward swelling or bruising after a few days.

Dermal filler is a procedure that is carried out thousands of times a day so there is no need to be afraid, and the chances of exaggerated problems are slim if you follow the advice above.

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Your Dream Home: The Ultimate Guide for Barn Conversions

If you have the potential to buy a barn, then you may be interested in converting it. The main thing that you have to remember is that there’s only one rule that you need to be following- and that is to stay true to the building. If you ignore this rule then you will be losing out on personality and you may even find that your home isn’t as natural as it could be as well.

Repair the Walls

It doesn’t matter whether you have timber, brick or stone walls because you need to make sure that you repair them where possible. If you want to have a seamless blend between the original wall and the repair work then you may need to repoint the wall, as this will make it look much more stable. Adding new walls can also be an option. You do however need to make sure that they match in with the original materials. If you are unable to do this for any reason, then it’s better to go for something completely different. When you can then create a nice contrast between old and new.

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You will need to insulate your barn conversion if you want it to meet all of the right regulations. Leaving some brick exposed can be a very nice touch, but if you do then you may find that you let way more cold into your home than required. One way for you to get around this would be for you to add some cladding or even a fake brick surface. When you do, you can easily get the brick look you want without having to worry about losing what looks like an original feature.

Repairing the Roof

The roof will quite possibly be one of the most predominant features of the barn. Most of the time, you will need to remove the roof entirely so that you can repair or alter whatever’s required. You may also need to add a membrane and some weatherproofing as this will help you to really get the best result. Insulation can be applied beneath the rafters but if you have rafters which look especially interesting then it may be worth keeping them exposed so that they can then become an internal feature. Remember that the irregularity of the roof can be a good thing, even if the timbers have twisted or bowed over time.


Dormer windows are usually not very appropriate so any new window openings will have to be rooflights as this means that they will sit flush with the roof. If you have too many rooflights then this won’t look good at all so you need to keep them at the right elevation.  If you have some additional land outside your barn, you may want to have your windows overlooking this, with the possibility of having some field shelters installed if you want to keep animals. This is a great way for you to make your land more profitable and you would be surprised at how much it can make a difference to your home.

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Four Easy Cash Saving Tips For Small Businesses To Use In The New Year

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When you’re running a start-up business, every penny counts. Budgets tend to be limited, and you quickly become a master of bootstrap resourcing tips and guerilla marketing techniques. Any profits are quickly absorbed back into the business, and balancing the books is a struggle that most small business leaders are familiar with. Disaster can easily strike for a rookie entrepreneur. However, while most small businesses focus on increasing their sales, there is another way to fatten up your bottom line – making efficiencies and cutting costs. A lot of these activities are intensely practical and can be implemented quickly – so if you’re thinking of a profit fix in the New Year, you could try looking at these ideas to shift your cost base and increase revenue quickly.

Implement A Smart Thermostat

Keeping your buildings heated or air conditioned aren’t expenses that you can completely avoid but even small changes to the general operating temperature can make big savings. Introduce a programmable smart thermostat and you could find the balance between controlling costs and maintaining a comfortable working environment. Work to a customised schedule – generally that means increasing the heating or air conditioning during the morning and then gradually dialling it back for the afternoon. Smart thermostat technology is available, and it quickly learns about climate control preferences, the energy profile of your building and then makes automatic adjustments to maintain the optimum temperature as efficiently as it can.

Set Up Telecommuting

There are tremendous benefits to both employer and employee if you set yourself up for telecommuting. Studies from the US indicate that 80-90 per cent of workers want to be able to work remotely at least some of the time, and it’s a rising trend that can even give a small business looking to attract the best talent without the deepest pockets an edge over larger rivals. Flexible working has a positive impact on staff morale and job satisfaction – which both heavily influence productivity. It can also make a saving for your business through reducing utility costs such as water and electricity, reducing the amount of permanent desk space needed, and winning back time that can be lost to traffic and commuting schedules. Depending on what you do, it can be fairly easy to implement with a few collaborative working tools such as Trello which allow remote collaboration.

Create A Fleet Management System

If your business involves drivers and vehicles then you can really make some cost savings by introducing fleet management systems to give you real-time data on company mileage. Having access to this can help you respond to emerging situations faster, reduce callbacks and optimise productivity, which has a big impact on your bottom line. You work smarter when you can stay on schedule and make quick changes, improving your service and reputation for delivery along the way.

Pool Resources With Other SMEs

Trade associations and local business networks can be goldmines for collaborative working contacts that can help increase your buying power and help you save money by going in together on fixed costs. You could create a buying group that helps to negotiate better terms and prices for members in return for a bulk buy, or create a resource library where you can borrow things like tools as and when they are needed without paying extortionate hire fees or having to buy on your own.

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The Top 5 Restaurants for Mother’s Day in Miami

Your mom has spent the entirety of your life cooking for you, cleaning for you, folding your laundry, helping with homework, lending you money, teaching you the ways of the world, and  even loving you through those difficult teenage years. This Mother’s Day, it’s time to show your mom just how much you appreciate all the sacrifices she’s made for you over the years. And while presents are nice, if your mom’s a foodie, Miami is replete with top-tier restaurants with menus guaranteed to wow her. If you’re headed out in the Magic City this Mother’s Day, look no further than these epic eateries:

Michael’s Genuine Food & Drink | 130 NE 40th Street

If your mom loves elevated American fare, head to Michael’s Genuine Food & Drink in the Design District. The brand’s flagship restaurant opened its doors in 2007 and has since become an icon of the Miami culinary scene. This Mother’s Day, treat your mom to delicious fare like yellowfin tuna crudo, kimchi eggs benedict, or breakfast pizza, and end the meal with a sweet treat like Mexican spice French toast, chia pudding, churros with dulce de leche, or mini donuts with chocolate custard.

Sweet Liberty Drinks & Supply Company | 90 NE 39th Street

Treat your mother to a seasonal (and scrumptious) meal this Mother’s Day at Sweet Liberty. Start with an order of tuna poke, have their famous Bangin’ Brunch Burrito, made from braised pork butt, scrambled free-range eggs, queso fresco, and roasted green chiles, and sip some delicious and creative cocktails along with your meal, like the peach and almond bellini or a chamomile margarita.

Swan | 90 NE 39th Street

Does your mom enjoy a decadent meal? If so, she’ll go wild for the fare at Swan. This stylish eatery’s menu is full of over-the-top dishes, like French toast with pecans, candied oranges, and amaretto whipped  cream, bourbon caramel cinnamon rolls with sea salt, wagyu pastrami hash, and ham and truffle omelets. Swan also serves some of the city’s most delicious cocktails, like the Flowers, a combination of prosecco, St. Germain, rose, and lavender, or the Mon Chérie, a mixture of cherry-infused buffalo trace bourbon, vanilla, angostura bitters, and white chocolate.

Blue Collar | 6730 Biscayne Boulevard

In search of a stick-to-your-ribs meal for mom this Mother’s Day? Blue Collar has got you covered. Whether she orders the pork and beans with fried eggs and toast, the brioche French toast with bananas foster sauce, the duck confit muffin, or the four-cheese mac and cheese, she’s sure to leave just as delighted by the meal itself as she is by your company.

Bagatelle Miami | 220 21st Street

Elegant, intimate, and home to some of Miami’s most creative French Mediterranean fare, Bagatelle is the perfect place to treat the mom who deserves a little something special this Mother’s Day. Start with the acai parfait with coconut, agave, banana, chia, and granola, enjoy a black truffle flatbread pizza for your main course, and have a few mimosas, bellinis, or a carafe of sangria along with your meal for good measure.

Whether she’s in the mood for cocktails, crudo, or kimchi, there’s a restaurant in Miami guaranteed to wow your mom this Mother’s Day, so make this one special and book those reservations before someone else scoops them up. 

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The Top 5 Beaches You Can’t-Miss to Surf in California This Spring Break

With winter’s icy chill in the rearview and the long, hot days of summer on the horizon, there’s no time like the present to shed the confines of that luxury condo or corner office and enjoy the great outdoors. People from New York City to Texas are flocking to California to enjoy the sun and beautiful beaches. And for those who love surfing, there’s no better place to do it than one of the beautiful beaches in California. So, where should avid surfers head to ride the curl? We’ve rounded up the best beaches for you and your board:

The Wedge, Newport Beach: While Orange County’s Newport Beach is largely known for its tony real estate and annual boat races, it’s also home to some of the best surfing you’ll find anywhere in the state. The Wedge is perhaps the area’s most famous waterfront hangout, and with good reason: this Balboa Peninsula surf spot is home to some truly spectacular boarding conditions. It’s the area’s western rock jetty that helps to create these perfect-to-ride waves, which are often so tall that huge crowds gather to watch them swell and break on the beach.

Huntington, Huntington Beach: While you’ll find its beachfront packed during most summer days, the temperatures are mild enough in Huntington Beach that dedicated surfers will hit the water year-round. And rightly so: prime surfing conditions tend to crop up in the winter time, which just so happens to be when the beaches are less crowded, meaning you won’t find yourself crashing into anyone else when you ride your board.

Rincon Point, Santa Barbara: Eager to enjoy a stunning surf spot that’s not overcrowded with tourists? Then head to Rincon Point in Santa Barbara for prime beach conditions. Just off Highway 101, this beach doesn’t draw the vacation crowds you’ll find in places like The Wedge, but the waves are no less remarkable. And luckily, there are three spots with very different surf conditions to enjoy: The Cove, with gentle, medium-sized waves, The River Mouth, perfect for newer surfers getting in some practice, and The Indicator, where you’ll find the biggest waves and the most challenging conditions.

Laguna Beach: Laguna Beach is famous for more than just the reality show bearing its name. This beautiful beach is also home to some of southern California’s best surfing conditions, with crystal clear water, massive waves, and fewer crowds than you’ll find at beaches closer to Los Angeles.

Cardiff Reef, San Diego: Go a little bit further down the California coast and you’ll find some truly amazing surfing conditions in San Diego. At Cardiff Reef State Beach off Highway 101, you’ll find four distinct beaches: San Elijo, Pipes, Cardiff Reef, and George’s, each with ideal conditions for beginners and experienced surfers alike, with petite waves and massive swells, as well as plenty of placid beachfront to relax on after you’re done on the water.

Whether you’re just getting your sea legs or have been boarding for years, the California currents are sure to present a fun and exciting challenge to you yet. If you’re eager to get outside, enjoy some fresh air, get some exercise, and connect with nature, any one of these California beaches has more than got you covered.

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How to Clean your Teeth Properly?


When it comes to your oral health, you can never be too careful. This is because your dental health status not only affects your smile, but it can also have a direct impact on your physical health and wellbeing. Therefore, it is essential that you should know how to clean your teeth properly. The American Dental Association offers the following recommendations for keeping your teeth clean and healthy. If you think you may have gum disease please book an appointment with a dentist

  1. Brushing your Teeth, the Right Way

Most of us know that we should at least brush our teeth twice every day. However, many people are not aware of the correct method of brushing teeth. Therefore, many patients complain about their dentists of having cavities and gum problems even though they brush their teeth regularly. The National Institutes for Health (NIH) offers information on how to brush your teeth correctly:

  • Choosing the Right Armamentarium – always choose a toothbrush with soft bristles. If you use a hard toothbrush, it can physically erode your teeth and cause gum recession. You may also want an electric toothbrush since a few studies have shown that the powered toothbrushes provide better teeth cleaning in comparison to the conventional ones. Also, you should use a toothpaste that contains the seal of approval of the American Dental Association (ADA), and preferably one which contains fluoride.
  • Take your Time – the American Dental Association recommends that you should brush your teeth at least for two minutes. Failing to do say can result in improper cleaning of your teeth and can result in gum inflammation and teeth cavities. It may be useful to use a timer to make sure that your brushing time is more than two minutes.
  • Using the Correct Technique – while brushing your teeth, use small circular motions and perform short back and forth brushing strokes while holding your brush at an angle of 45̊. Make sure that you also brush through the gumline; doing this will help in massaging the gums, and in removing the plaque and tartar deposits from gums. Another important think to do while brushing is to clean your tongue with the toothbrush.
  1. Replacing your Old Toothbrush

No matter how expensive or high-quality toothbrushes you buy, they have a limited lifetime. The American Dental Association recommends that you should replace your toothbrush after every three or four months of use. You may replace it earlier if you feel that the bristles have become frayed. If you continue using a worn-out toothbrush, it will be unable to clean your properly, and making them vulnerable to the development of cavities and gum inflammation.

  1. Make a Habit of Flossing

Even if you brush your teeth regularly, it may not be enough. This is because the bristles of a toothbrush may not be able to penetrate tight spaces between the teeth. This is where a floss becomes useful. Dental floss is a thread which can enter the area between two teeth and remove food and bacterial debris, thereby minimizing the chances of teeth cavities.

  • The Correct Method to Use a Dental Floss – take 12-18 inches of floss or dental tap and grasp it in such a way that there are a couple of inches left between your hands. Now, slide the floss between your teeth and clean all the surfaces of the teeth and gums. Use 8-10 strokes of up and down flossing to dislodge the adherent plaque and tartar deposits in the interdental spaces.
  1. Using a Mouthwash

Using a fluoride containing mouthwash can go a long way in preventing teeth cavities and gum problems. However, you should make sure that you should not use a mouthwash immediately after brushing your teeth, as it can result in loss of the concentrated layer of protective fluoride which has adhered to your teeth.

Your mouth is the gateway to your body. If it is not clean or healthy, how can you expect to enjoy a healthy and active life? So, make sure you take good care of your teeth and gums through strict oral hygiene maintenance and regular dental check-up visits!

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Quality Designer Church Dresses for Women at Low Prices

Looking good at church – and indeed anywhere – is something that we do as a matter of respect. The weekly church service is still, in many communities, the social event at which everyone gathers, and you want to make a good impression. What most women look for in a church dress is style and understated glamour, with elegance and quality in there too. Some women go full formal in their church attire, others may keep it smart but casual, but all want to look the part, and looking good also makes you feel good!

So, let’s say you want to go shopping for a new church dress – plus all the accessories you might want to go with it. Where do you start? The obvious choice is to take a trip to your nearest town, where you will find many ladieswear shops on the high street. There will be plenty of choice, and you’ll be sure to find something you like.

The downside to this option is that it will take up a lot of time, and you have to pay for travel costs and parking the car. Is there an easier option? We have found a great supplier of church dresses online – it’s a shop called Designer Church Suits – and you get the benefit not only of a huge choice of dresses and accessories, but also the lower prices you tend to find when you shop online.

Great Choice and Easy Shopping

Many people are wary of shopping online, and for various reasons. The main one is that people fear it is not secure, and that putting their debit or credit card details out there is dangerous. Online shops such as Designer Church Suits ensure that their payment portals are safe and secure, so you have no worries on that front.

Another reason for not shopping online is that some people like to be able to try dresses on before they buy them. The advantage of using this online shop is that the selection of church dresses for women available is simply amazing, and they have a very fair returns policy so if you don’t like what you have bought, you can contact them and send the item back.

Not Just For Women

We should say that Designer Church Suits does not solely provide for women, for there is an impressive range of suits for men, also complete with a wide choice  of accessories. This, and all the women’s garments, is easy to browse using the comprehensive online catalog, which includes full details and pictures of every item.

For women, this is the best place to go for church dresses, and for a number of reasons. The choice of styles, size and colours is unbeatable, and the prices will certainly be to your satisfaction. Why not have a good look at the Designer Church Suits website now, and see how you can have a new wardrobe of top quality clothes at simply superb prices.

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