We live in a digital world, which means that if you don’t have a digital presence for your business, you don’t have much else! Even the high street stores that don’t have an online shop need to have a website to talk about what they can do and how they do it. People like to find research and reviews of the products and services that they want and if they can’t find you online, they will move on to the next best thing. Your solution? A fantastically made website stuffed full of compelling content that screams out to your customers.
The good news? A website that really resonates with people and keep people coming back for more are easy to come by – all you need is the right web design agency and the best CMS platforms to get you started. However, despite all the software and tricks you could use to start your own website, you still need to keep the basic design principles in mind for it to be a success. So, what are the ten stepping stones you need to a business website that really pops?
Number 1: Get Mobile
No matter what you may think about having your own website, you need to be optimised to mobile. People spend more time with a tablet or smartphone in their hands than they do sitting at a computer, especially as we are going more remote with our work now. If your website is lagging and people can’t scroll your pages while they’re on their morning train to work, they will immediately switch off and go elsewhere. Catering to mobile users is a must for your success.
Number 2: Be Available
Your website has to be easy to find if you want people to pay attention to what you’re saying. There is absolutely no point in having a website if you’re going to be buried in the millions of search results on Google, and this is where your SEO strategy comes in. Building a good following is going to take some time, but new customers have to be able to find you. Make your domain name relate directly to your company name so that when people Google you, there you are!
Number 3: Be Contactable
When people are looking for you, they need to be able to call you. If your contact details are buried in the pages of your new website, you’re not going to have people contact you – you’re going to have people going elsewhere. Adding your business contact details to the very top of the page so that they are large and visible is so important so that people will immediately see how to get in touch.
Number 4: Sitemaps Matter
Your website has to be easy to navigate. There’s no ifs or buts about it, because a website that isn’t labelled properly or has twenty additional tabs per page is a website that is far too busy for customers. Your website has to be as clear as possible when it comes to navigation, because otherwise you just end up with confused customers who choose to go elsewhere than try to hunt down the information that they want.
Number 5: Minimalist Style Works Best
A successful, professional looking website is important for a business that wants to succeed. Readers of your site need to be able to see the perfect balance of a minimal design that reads well and looks great. If your website is too cluttered in information, your potential customers won’t be able to take in the information. The best thing that you can do is cut down on how many additions your website has and organise it properly so that it is easy to read.
Number 6: Good Information Is Accurate Information
As a business, you want to be able to showcase your talents, but you have to do it without embellishment. Inaccurate and outdated information isn’t going to cut it: you need to have the best content and facts on your website so that your customers will feel reassured that they are getting the right info. While you’re at it, make sure you proofread everything on your pages. Typos aren’t professional in the slightest and you don’t need grammatical errors to bite you in the end.
Number 7: Make It Fast
Speed matters on your website. Your customers will need to be able to scroll happily on your website and feel like they are getting somewhere. They don’t need frustrating loading times to deal with when all they want is to learn about you. Optimise your videos and images so that your download speed doesn’t become affected, and choose to update your software as often as necessary to keep your website moving.
Number 8: Call Customers Out
Your site needs simple instruction to remind people that they should contact you right now. Enticing your reader to do something – such as signing the mailing list, contacting you and even buy a product – should be done with a call to action. Buttons on the side of the screen, signing off content with a question and even a pop up or two for a chatbox can help your website go a long way to getting people to take some action.
Number 9: Make The Effort To Be Personal
Your business has a brand to maintain, and a part of that will be to engage directly with customers where you can. You can do this on social media, with online chat facilities and even with a page dedicated to the members of your team and who they are. Giving your website a personality will go a long way with your customers and will encourage them to trust you better.
Your website has to be a hit – or your business has the potential to fail. This is not the time to avoid having the most up to date website possible. It’s the time to develop and move forward in business technology. Take these nine steps and you’ll have website success.