Choosing the Perfect Location for Your New Salon

 

 

Let’s face it, whilst opening a salon can be a dream of many a beautician around the world, it isn’t a decision that can be taken lightly. This means that you need to have a business plan ready to be implemented before you can even think of opening your doors. The perfect location is key to the success of any beauty business or salon, so here are some ideas about how you can ensure that your store’s location is in the best place to attract new clients.

Commercialised areas

If you are lucky to find a location within a large town or city, then this sort of location can really assist in boosting the popularity of your salon. Be sure to research into which businesses are near your intended location. Not only can a busy shopping district attract customers into your salon, but if you meet with the owners of other district businesses then this can form, as Evan Powell, co-founder of Key Transitions, has said ‘strategic alliances with businesses related to but not directly competing in our space who can refer customers.’ Not only that, but they may have fantastic advice based on their own start up experience, such as which salon insurance or marketing plans worked out best for their business. Capitalise on their experience, as this will provide some helpful points on how to expand your own business.

Is your salon in sight?

When it comes to your salon, the last thing you want is for it to follow the old saying “out of sight, out of mind.” Instead, you want it to be visible to the general public so that it is not only easy to get to, but it could also generate its own advertising, as its opening will increase the intrigue of your future clients. The best visibility from your salon can be from high traffic roads, especially if it is near busy commuter routes. However, remember that you also need to have a location that is exposed to pedestrians, cyclists and cars. That way, commuters will always give your salon the attention it deserves.

How big is your store?

Not only do you want your salon to look attractive to your clientele, you need to ensure that its location has an adequate holding space so that your customers and employees can move around comfortably without bumping into people. A small space can lead to the feeling of claustrophobia, so be sure to consider your location’s size capacity. Whilst you may not want to opt for a large salon, a medium salon would provide you enough room to tend to customers, and give you a hidden area to place your products.

Is there a nearby parking lot?

Whilst this may seem like a smaller issue when choosing a location, it can seriously affect any potential commuting customers and employees. If there is a nearby parking lot, whether it is right next to your store or nearby, then this will allow your clients an easier way of getting to your salon than taking the bus. It will also mean that there is no time limit on how long they can actually spend within your salon.

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Why Customer Data Platform is Important for the Business?

 

 

Data, a simple word when read or write, it seems quite simple but in businesses, it means a lot. Data has the power to change the entire perspective of an organization. Data can break or make the game and is the realm of various possibilities. Whether the data is, on edge, on-premise or cloud, it can bring all the new possibilities forward and can give detailed insights into a successful business. Customer Data Platform is the obvious part of any modern business for better marketing.

Some key points to use the Custom Data Platform for your business

1. More secure system

This is actually a secure platform that can bring together entire customer data of a business and bind them into a clean and complete customer profiles. If there is a unified profile of the customers, any marketer can work flawlessly on it.

2. Business data integration

Custom Data Platform is one of the most important components of your Digital Experience Platform and can integrate and consolidate different data into one place. The traditional approach of data integration can be a strenuous exercise for the marketers; on the other hand, Custom Data Platform can deliver more sorted and instant solution of data integration to help businesses in saving more cost, time and resources.

3. Create different data segment and data Group

Within the platform, marketers get the chances to create different segments of their customers on the basis of specific sets of data and even can access such data through various easy to use systems like the social media or email marketing platforms. With the excellent filters of the platform, one can customize and separate the customers into different groups. This is actually a convenient tool for businesses to analyze the activities of their customers.

4. A smart solution for the businesses

As we are living in a digital era, all the major tasks of a business can be sorted on a technically sound system.  The major difference of this with traditional customer’s database is that the IT team of a company can only manage database but CDP is a fully equipped built-in solution that is easily accessible for all the business stakeholders and marketing team of a company.

5. More control over customer’s data

It can leverage the complete lifecycle of the customers. With such convenience, this platform can give the businesses more control and access over the sorted and unified profiles of the customers. It also makes the way easy to deliver data into other digital platforms like DXP and CX.

6. Cost effective solution

These costly inefficiencies of the traditional system can be eliminated through the Custom Data Platform. With CDP, all the digitized documents of a business can be accessed by any of the authorized people via tab, laptop or computer etc. and multiple marketers can use it at a time.

7. Gives real time view of data

With CDP, one can get a real-time view of the documents and the customer’s data. It can drag the customer information and data from different websites, call centers, social media pages, applications, emails etc. Real-time monitoring is crucial for an organization to know about every single activity of the customer.

8. Better monitoring of the customer’s behavior

With fresh and sorted data, the marketers get a good insight into the customer’s behavior. By this way, they can understand better, the experience of the customers in their buying journey and can build up a trustworthy relationship with them.

The above-mentioned points show how beneficial is the CDP for your business to grow and prosper in this highly competitive market.

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Subtle Ways to Improve the Client Experience at Your Salon

 

 

When it comes to client experience at your salon everything counts – no matter how small it may seem. Creating lifelong, loyal customers goes beyond giving clients the best haircut or treatment with 60% of people often paying more for a better experience.

Adding value to your client experience doesn’t need to involve drastic changes, in fact this could alter what your clients love most about you. Making subtle and beneficial changes are a great way to refresh the client experience.

Never miss a greeting

It might seem simple, but it’s important to greet your clients as soon as they walk in the door of your salon. Clients should be greeted within eight seconds of their arrival, otherwise their experience can already be dampened.

Whoever is greeting your clients must be able to talk to clients in the right tone every time. Greeters can even be like friends to clients – remembering past conversations can go a long way in improving a client’s experience in your salon.

Refreshments

It is unusual to find a salon who don’t offer their customers a beverage, but you can go that little bit further. Instead of offering the bog standard, why not offer a variety of teas such as green tea or jasmine tea?

If your budget allows it, you might want to invest in a coffee machine, which your beauty salon insurance could also cover. A coffee machine will allow you to offer a wider range of coffees such as lattes or espressos. Adding fruit into water jugs can also add a little touch, creating more a luxurious spa feel to your salon.

Remember to serve beverages in pretty cups and glasses – you may even find customers take a snap to share on social media!

Knowledge is power

Your clients value your knowledge and it is because of this they trust your recommendations and regard you as an expert. You know your clients and if you want to improve their experience in your salon, offering tailored recommendations is vital.

Taking the time to explain treatments to your clients or guiding them on which treatments or products would be best suited to them can go a long way. Clients will feel valued and personalisation goes a long way to enrich their experience.

Contactless payments

Adding contactless payments to your salon can also improve the client experience. Payzone reported that more and more comfortable using tap and pay, with some even spending more as they don’t need to rely on having enough cash.

Contactless payments are another way to make your salon available and provide convenience to your customers. Having this option also caters to customers who prefer to use different payment methods and could easily help in situations where customers are short of cash.

Reward your clients

Your client don’t want to feel like just another customer so it’s important to make them feel like they belong. This can be achieved through loyalty schemes, where customers could get a stamp with each visit and after a certain amount of stamps, they can receive a discount or a free treatment.

Introducing a hierarchy scheme can also improve the client experience for your business such as “bronze”, “silver” and “gold” members. Not only do clients feel like valued customers, they are motivated to perform actions that can level them up, helping your customer retention as well as revenue.

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Things Every Digital Business Owner Should Automate

If you are running a small or medium sized digital business, chances are that you will need more time than you have on your hands, and need to automate some of the processes. Thanks to the advancement in internet and communication technology, you can now make every process in your business more effective and smoother as well. If you are confused where to start, below you can find a few pointers to help you improve your online venture.

Customer Service

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It is important that you provide extra value to your customers and get to know them personally. Unfortunately, it is impossible to call them all regularly and check whether or not they are happy with their last order. Add an ID Check to provide more security. However, you can collect feedback automatically and ask them to leave you a testimonial or a review, so you know what you need to improve. You can also add online chat to your site, so people get answers instantly.

Shipping and Payment

The last thing you want to do when running a business is handling small tasks. If you don’t want to outsource accounting and shipment, you can get an advanced online inventory management platform to your business site that works seamlessly with your website. This will allow you to process orders faster, keep an eye on your sales, and find out more about your customer retention rates, while managing your finances.

Marketing

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It is crucial that you don’t spend hours every day trying to reach out to your clients and doing your research of what works and what doesn’t. In fact, you can automate your entire marketing by implementing smart sales funnels tailored to your business needs and your market. You can add various touch points according to the needs and preferences of your customers and every step will take them closer to making a buying decision.

Q and A

If you are tired of answering the same questions over and over, and you would like to create content that helps your potential buyers out and aids them in making an informed decision, you can also add Q and A sections to your website, as well as your social media pages. This will not only reduce your workload, but also make it clear for your clients that you do care about their buying experience.

Bookkeeping

If you would like to have a successful business website, you will have to ensure that it works well with your other systems. There are some great business plugins and eCommerce software that will help you get instant reports on your sales, profits, revenue, and your visitor behaviour. This can work very well with your bookkeeping system, so you don’t have to waste time adding numbers and sales multiple times.

There are several innovative ways you can automate your business and your online promotions to have more time on your hands and improve your efficiency. Focus on the areas that take up most of your time, and automate the processes that will help you increase your customer engagement and conversions.

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Trying to Take Your Business to the Next Level? Consider Doing This

Expanding a business is not without growing pains, You will need to focus on the market’s needs, identify the gaps, and create offers that will help you grow your share. If you have not engaged in strategic thinking yet, chances are that you will have to start drawing up your expansion plan, so you don’t get overwhelmed by the tasks ahead. Below you will find a few tips on how to grow your business the organic way.

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Rebrand Yourself

When trying to expand to new markets and offer more, it is important that you start rebranding yourself as a person and as a business. You will have to start thinking about your unique selling proposition and value chain, and create powerful brand messages that your audience is likely to react to. Next, you will need to create consistent brand messages that will help you increase your engagement.

Engage with Your Audience

Next, you will need to find a way to make meaningful connections in your market, and engage with your audience. Ask your business coach about the best engagement methods. You will find that there are many free ways you can start conversing with your target market and finding out more about what influences their buying decisions and what their main priorities are. Use social media marketing methods to improve your conversions and learn more about your potential clients’ needs and wants.

Create an Effective Sales Funnel

It is also crucial that you create an effective sales funnel in your business to automate some of the processes in your marketing. Chances are that you will not be able to answer all the questions your clients have, and this is why you need to create content that answers it and creates personal connections. You can add newsletters, social media posts, follow-up messages on social media, and even scheduled phone calls to your marketing funnels to improve your conversion rates.

Create Upsell Products

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One of the best ways of scaling your business without increasing your workload and marketing budget is adding upsell products to your pipeline. You might be a dog sitter, and add grooming, walking, exercise, or training to your list of services, increasing your sales and revenue. However, remember to create products or services that are valuable for your clients and are increasing your profit margins more than they use your own resources.

Increase Your Online Visibility

There are plenty of ways you can make your brand and your offers more visible on the internet. Check out Herdl to find out more about effective search engine optimisation methods that can get you free traffic for life. After all, the more people visit your site, social media pages, and landing pages, the more chance you will have to turn them into customers.

If you would like to grow your business the sustainable way, it is important that you improve your online visibility and conversion rates first. Focus on your brand messages and your unique selling proposition, and reach out to customers to build meaningful relationships.

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A Guide to Choosing the Right Uniform When Working in the Healthcare Sector

 

 

Cleanliness and hygiene is paramount in the medical and healthcare industry and this extends to your uniform. Medical uniforms that have been specially designed for the healthcare industry will protect doctors, nurses, receptionists and any other personnel from hazardous substances and spillages whilst also minimising the spread of infection.

Not only do medical uniforms have a practical function, but they also make a positive lasting impression on patients and boast professionalism. When appropriate, you can also personalise your uniforms with a logo, professional title or name as personalised embroidered workwear will increase familiarity between members of staff and patients and subsequently instil a sense of trust.

It can be tricky to decide what medical uniforms you want to use in your surgery or practice – should doctors, nurses and receptionists wear the same? Should you have a colour scheme? Should each member of staff have a different and unique uniform? Well fear not, today we explore the range of different options that are available to you.

Receptionist Uniform

Receptionists are more than likely the first face your patients will see and therefore a receptionist’s uniform should make a positive impression. For some, visiting the doctors, hospital or any other medical institution can be a frightening thought and your receptionist should wear bright coloured clothes to create an inviting atmosphere and approachable persona. If reception staff are wearing a white uniform, it could make the whole process feel clinical and impersonal and result in patients feeling uneasy. Medical professionals have a duty of care and if patients don’t feel welcome, they could end up trying to tackle their issues themselves or ignoring life-threatening problems.

Nurses Uniform

Medical nurse tunics, also commonly referred to as ‘scrubs’ have a number of benefits, the key benefit being that it protects nurses from bodily fluids, chemicals and spillages. Depending on company policy, nurses can wear colourful patterned scrubs to create an inviting and welcoming atmosphere similar to that of a receptionist’s uniform. Scrubs also make nurses easily identifiable for both patients and other medical professionals. It is of the upmost importance that a nurse’s uniform is clean and hygienic and to ensure this, scrubs must be thoroughly and rigorously cleaned using special chemicals and a high temperature machine that would damage personal and regular clothing.

Doctors Uniform

Typically, doctors have more freedom when it comes to uniforms and can choose from casual jeans and a t-shirt, to the clinical white coat, to full protective scrubs, to a full three-piece suit. Doctors may opt to wear a suit in order to stand out from other medical personnel whilst presenting themselves as professional and trustworthy towards their patients. However some doctors believe that wearing a suit makes an appointment feel more like a business meeting rather than what it is, and these doctors choose to take a more casual approach. While wearing jeans and a t-shirt may seem somewhat unprofessional, it can instead help to develop a relationship between doctor and client based on familiarity and friendliness. If a doctor wears a casual uniform it can make patients feel at ease, as if they are talking to a friend rather than a medical professional. Other doctors prefer to wear scrubs for the same reasons as nurses – to protect themselves from any bodily fluids or hazardous chemicals.

When choosing a uniform for a doctor’s surgery, hospital or any other medical institution, the most important thing to consider is that all members of staff feel comfortable in what they wear. There are no set rules on uniforms in the healthcare sector and essentially, it comes down to personal preference and the relationship you hope to build with your patients.

This article on healthcare uniforms was provided by health and safety clothing provider, Image To Suit You.

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How To Have A More Successful Career

When it comes to your career, it’s obvious that you want to ensure that it’s successful. However, the issue is that making a success of yourself in any industry when the competition is as high as it is, can be a total and complete nightmare, which is why it’s so important that you know what it takes to have a successful career.

There are certain steps that you can take to give your career that boost that it needs, which is why it’s so essential that you understand what these steps are. After all, if you are going to work hard at something, you might as well being doing it and improving your career at the same time, right?

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Wondering what it takes to have a highly successful career? Below are some tips and ideas for ways in which you can give your career success a boost.

Be mindful of how you come into the industry

One essential thing when it comes to building a successful career is being mindful about how you come into the industry. There are a range of routes into any industry, from college and university courses to a range of the best apprenticeships, and it’s crucial that you know which route will work best for you and your choosen career path. Not sure? Ask a careers advisor to help you map out the best route into your choosen career.

Work hard and stay motivated

If you are going to succeed at your career, it’s essential that you are willing to work extremely hard and that you also have the ability to stay motivated. Because that’s the key – motivation is what it takes to build a highly successful career, so it’s essential that you stay motivated, as otherwise your work will suffer as a result, and thus your chances of career success.

Go that extra mile

One vital thing that you should know about career success is the fact that it’s all about going that extra mile. Want to ensure that your career is as successful as you thought it would be? Then always make sure to take steps to go that extra mile. What does going the extra mile mean? It means doing things that aren’t neccessarily asked of you but that you know will be beneficial. It means always striving to be the very best that you can be. Say, for instance, your boss asks you to put together a presentation, going the extra mile would be ensuring that it’s perfectly polished and as professional as possible. It really is the little things that make all the difference.

When it comes to building a career, it’s important to understand that it can be tough at times to build a career in an industry that you love as the competition is extremely high. However, if you want to ensure that you shine the brightest, you need to take note of the tips above and implement them effectively to help build your career and establish yourself properly within the industry that you work in.

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Careers That Will Give You More Than Just A Paycheck Each Month

There’s a difference between a job and a career. A job is a means of making ends meet. A career is something that you’re passionate about, and want to pursue further so that you’re not only bringing in money, but you’re getting something else out of it too. Have you ever wanted more from your job than just a headache and a pay packet? Take a look at these careers that will do more for you than just give you a paycheck each month and see if any of them take your fancy!

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Chef

Being a good chef means that you’ve got to be able to stand the heat within the kitchen, make decisions on the spot, and also direct a group of people as well as work with them to create food that people are going to love and enjoy. It’s a role that many people aren’t able to handle because of the unsociable hours and the pressure that you’re put under. However, if you’re a successful chef, you will have the pride of receiving comments about your food, and you’ll be able to work your way from a line chef to a head chef if you work hard enough. Being able to cook also helps at home too when you’re cooking for the family or entertaining guests!

Teacher

Making the decision to become a teacher requires passion for the education system. It’s a role that will test your patience from time to time, but it gives you the wonderful opportunity to be able to help mould the minds of the future generations. You will meet amazing students that will inspire you to carry on. Best of all? You’ll have the gratitude from parents for helping their children achieve the very best in their life. You can find teacher jobs online or alternatively, hand your CV in to local schools and wait for some call backs!

Carer

Some people aren’t as fortunate in life as others, and live some if not all of their lives, being unable to take care of themselves. Whether it’s old age, a physical condition, or a mental illness that’s disabling them from being able to look after themselves, it’s extremely debilitating. Being able to help someone achieve simple tasks such as getting dressed or making themselves lunch is an incredible feeling. While this role has difficult parts too, the reward is seeing how much of a difference you can make to someone’s life by simply just being there.

Writer

Finally, if you’re more of a thinker rather than a do-er, then a career within the writing industry might just be the perfect one for you. Again, not an easy role, but when you see people reading the content that you’ve produced and congratulating you for it, it’s a wonderful experience. Imagine having your writing published and becoming as famous as say, J.K. Rowling? How amazing would that be?

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Choosing an Office Chair that Really Suits Your Style

 

 

Given the amount of time you may spend sitting in your office chair, it’s important that this piece of furniture is comfy and supportive – but this doesn’t mean you have to compromise on style. With a host of seating solutions now available, you can get chairs that are both practical and pleasing to the eye.

If you’re searching for inspiration for your next workplace chair, you might want to check out Furniture At Work’s recent infographic ‘My chair: get the celebrity look in your office’. Showcasing some classic seating styles and revealing what the designs say about their owners, it could give you some great ideas for your next office purchase. Keep reading to discover a few of the looks explored in the infographic.

Understated chic

Are you the sort of person who prefers to blend in at work rather than stand out? Do you enjoy some privacy and peace and quiet when you’re getting on with your tasks? If so, an office chair that exudes understated chic may be your best bet. Perhaps an elegant yet simple visitor chair or operator seat finished in neutral shades such as cream, black or grey would suit you. There are plenty of models available that fit into this category. In fact, they’re among the most popular types of office chair.

Making a statement

On the other hand, if you like to be noticed in the workplace, you’ll want a chair that makes a statement. One of the easiest ways to showcase your personality is to opt for a seating solution in a bold, vibrant colour. From red and orange to green and purple, there are plenty of striking hues to choose from that reflect a direct, assertive character. As well as going for a standout colour, you might want to choose a contemporary seating design, such as an angular mesh model. These chairs can signal your playful, creative side.

The executive look

If you want to assert your authority at work, a leather chair is hard to beat. These timeless designs have long been a hit in manager’s offices and boardrooms thanks to the sense of professionalism and power they convey. Black leather is the classic choice, and this material can be brought bang up to date when teamed up with chrome and steel. You’re bound to feel in control at your desk when you’re sitting in one of these chairs.

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Running Circles Around Your Larger Competitors

Think of your small business as the roadrunner. And picture a large competitor you see as a rival as the wily coyote. The roadrunner is far quicker and more flexible than the coyote. As long as he remains this way, the larger and more powerful coyote cannot catch him. This is what is happening in the real world of business, whereby any time consumer trends shift, the economy plunges, or a new technology emerges, small business runs circles around large business. On the face of it, it may not look that way because larger corporations find a way, and that’s true, they do. But they stand a bigger chance than you of being late to the party. So as a small business owner, how can you remain at the forefront of demand from clients, consumers and even investors?

Go the extra mile

A company that is ready to work at short notice, performs to the desired standard, and produces a great result for the client, is going to be the first order of call of many different companies. They know that if they are in an emergency, and they need a business to perform a task for them, be it research, complete a marketing project, file a report using their collected data or simply, sell their products, then you should be their for them. Going the extra mile to cater for such companies will land you in a position where you will be receiving loyal clients and those that are willing to pay you very well in return for your ability to adapt to their demands quickly.

 

Target short-term work

Every business has it’s long term goals, but keeping your eye on those is short-sighted. You must be willing to take on short-term work so that you can make a little extra profit if you ever have the chance. Long-term goals are often fraught with financial inaccuracies whether small or large. However, first you need to have the discussion about umbrella company vs paye and what kind if best for you. PAYE is paid as you earn, which is basically an open-ended agreement that two parties must hold to. You can also refer to these as zero-hour contracts as there is no guarantee of work but if there is, you’ll be paid for the amount that you do, do. On the other hand, an umbrella company is set up in purpose to find companies work. They will charge you a fee for doing this but many clients go to them so that they can use their contacts i.e. a business such as your own, to fill short-term orders. This could mean working on a project with other companies or simply performing menial tasks such as collecting data, doing surveys and perhaps basic marketing projects. Both styles have their advantages and disadvantages, but they both offer short-term work for a company that is seeking to make a quick buck.

Large businesses don’t adapt well to sudden changes. Small businesses do however, which is why clients will often utilise them and give them short-term work. You should keep yourself in this kind of market, not just to usurp your larger rivals, but to remain flexible.

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