Why Customer Data Platform is Important for the Business?

 

 

Data, a simple word when read or write, it seems quite simple but in businesses, it means a lot. Data has the power to change the entire perspective of an organization. Data can break or make the game and is the realm of various possibilities. Whether the data is, on edge, on-premise or cloud, it can bring all the new possibilities forward and can give detailed insights into a successful business. Customer Data Platform is the obvious part of any modern business for better marketing.

Some key points to use the Custom Data Platform for your business

1. More secure system

This is actually a secure platform that can bring together entire customer data of a business and bind them into a clean and complete customer profiles. If there is a unified profile of the customers, any marketer can work flawlessly on it.

2. Business data integration

Custom Data Platform is one of the most important components of your Digital Experience Platform and can integrate and consolidate different data into one place. The traditional approach of data integration can be a strenuous exercise for the marketers; on the other hand, Custom Data Platform can deliver more sorted and instant solution of data integration to help businesses in saving more cost, time and resources.

3. Create different data segment and data Group

Within the platform, marketers get the chances to create different segments of their customers on the basis of specific sets of data and even can access such data through various easy to use systems like the social media or email marketing platforms. With the excellent filters of the platform, one can customize and separate the customers into different groups. This is actually a convenient tool for businesses to analyze the activities of their customers.

4. A smart solution for the businesses

As we are living in a digital era, all the major tasks of a business can be sorted on a technically sound system.  The major difference of this with traditional customer’s database is that the IT team of a company can only manage database but CDP is a fully equipped built-in solution that is easily accessible for all the business stakeholders and marketing team of a company.

5. More control over customer’s data

It can leverage the complete lifecycle of the customers. With such convenience, this platform can give the businesses more control and access over the sorted and unified profiles of the customers. It also makes the way easy to deliver data into other digital platforms like DXP and CX.

6. Cost effective solution

These costly inefficiencies of the traditional system can be eliminated through the Custom Data Platform. With CDP, all the digitized documents of a business can be accessed by any of the authorized people via tab, laptop or computer etc. and multiple marketers can use it at a time.

7. Gives real time view of data

With CDP, one can get a real-time view of the documents and the customer’s data. It can drag the customer information and data from different websites, call centers, social media pages, applications, emails etc. Real-time monitoring is crucial for an organization to know about every single activity of the customer.

8. Better monitoring of the customer’s behavior

With fresh and sorted data, the marketers get a good insight into the customer’s behavior. By this way, they can understand better, the experience of the customers in their buying journey and can build up a trustworthy relationship with them.

The above-mentioned points show how beneficial is the CDP for your business to grow and prosper in this highly competitive market.

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9 Stepping Stones To An Effective Business Wesbsite

We live in a digital world, which means that if you don’t have a digital presence for your business, you don’t have much else! Even the high street stores that don’t have an online shop need to have a website to talk about what they can do and how they do it. People like to find research and reviews of the products and services that they want and if they can’t find you online, they will move on to the next best thing. Your solution? A fantastically made website stuffed full of compelling content that screams out to your customers.

The good news? A website that really resonates with people and keep people coming back for more are easy to come by – all you need is the right web design agency and the best CMS platforms to get you started. However, despite all the software and tricks you could use to start your own website, you still need to keep the basic design principles in mind for it to be a success. So, what are the ten stepping stones you need to a business website that really pops?

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Number 1: Get Mobile

No matter what you may think about having your own website, you need to be optimised to mobile. People spend more time with a tablet or smartphone in their hands than they do sitting at a computer, especially as we are going more remote with our work now. If your website is lagging and people can’t scroll your pages while they’re on their morning train to work, they will immediately switch off and go elsewhere. Catering to mobile users is a must for your success.

Number 2: Be Available

Your website has to be easy to find if you want people to pay attention to what you’re saying. There is absolutely no point in having a website if you’re going to be buried in the millions of search results on Google, and this is where your SEO strategy comes in. Building a good following is going to take some time, but new customers have to be able to find you. Make your domain name relate directly to your company name so that when people Google you, there you are!

Number 3: Be Contactable

When people are looking for you, they need to be able to call you. If your contact details are buried in the pages of your new website, you’re not going to have people contact you – you’re going to have people going elsewhere. Adding your business contact details to the very top of the page so that they are large and visible is so important so that people will immediately see how to get in touch.

Number 4: Sitemaps Matter

Your website has to be easy to navigate. There’s no ifs or buts about it, because a website that isn’t labelled properly or has twenty additional tabs per page is a website that is far too busy for customers. Your website has to be as clear as possible when it comes to navigation, because otherwise you just end up with confused customers who choose to go elsewhere than try to hunt down the information that they want.

Number 5: Minimalist Style Works Best

A successful, professional looking website is important for a business that wants to succeed. Readers of your site need to be able to see the perfect balance of a minimal design that reads well and looks great. If your website is too cluttered in information, your potential customers won’t be able to take in the information. The best thing that you can do is cut down on how many additions your website has and organise it properly so that it is easy to read.

Number 6: Good Information Is Accurate Information

As a business, you want to be able to showcase your talents, but you have to do it without embellishment. Inaccurate and outdated information isn’t going to cut it: you need to have the best content and facts on your website so that your customers will feel reassured that they are getting the right info. While you’re at it, make sure you proofread everything on your pages. Typos aren’t professional in the slightest and you don’t need grammatical errors to bite you in the end.

Number 7: Make It Fast

Speed matters on your website. Your customers will need to be able to scroll happily on your website and feel like they are getting somewhere. They don’t need frustrating loading times to deal with when all they want is to learn about you. Optimise your videos and images so that your download speed doesn’t become affected, and choose to update your software as often as necessary to keep your website moving.

Number 8: Call Customers Out

Your site needs simple instruction to remind people that they should contact you right now. Enticing your reader to do something – such as signing the mailing list, contacting you and even buy a product – should be done with a call to action. Buttons on the side of the screen, signing off content with a question and even a pop up or two for a chatbox can help your website go a long way to getting people to take some action.

Number 9: Make The Effort To Be Personal

Your business has a brand to maintain, and a part of that will be to engage directly with customers where you can. You can do this on social media, with online chat facilities and even with a page dedicated to the members of your team and who they are. Giving your website a personality will go a long way with your customers and will encourage them to trust you better.

Your website has to be a hit – or your business has the potential to fail. This is not the time to avoid having the most up to date website possible. It’s the time to develop and move forward in business technology. Take these nine steps and you’ll have website success.

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Coworking Cliques – How a Shared Office Could Help Grow Your Business Network

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Your coworking space can help solve some of the doldrums of networking. London, Manchester, Birmingham, or any other English metropolis might not have the same small town sensibilities so networking can be difficult. However, your shared office can remove many of the hindrances that go along with trying to establish a network by creating a nurturing environment. Furthermore, your coworking space essentially sets the tone for developing relationships simply through the office’s organisation.

Through your typical coworking office, the ability to create opportunities to form relationships can occur throughout the day. Whether sitting at your hot desk or hanging out in one of the staff lounges, the coworking space presents many opportunities to engage the office so you can network. However, developing a network depends a lot on your own initiative.

Continue reading learn how the coworking space can help grow your business network and make better connections in the UK.

Meeting People And Making Friends

Probably the easiest way to build your network begins at your hot desk. While dedicated desks and a private office provide you more privacy, hot desks can be the first place you can begin to meet people in the space. See Servcorp London’s coworking spaces at http://www.servcorp.co.uk/en/coworking/ to see the typical way offices can promote social interaction. Get to know your coworking neighbours because you will find that striking up conversations is the easiest way to develop relationships in the space.

Talk about anything. Talk about your work and ask people about theirs, and even exchange information. You might be able to a get a referral or two from some of these conversations. The point is your network begins easily in a place where social interaction naturally occurs.

Participating In The Community

More than just attending functions that the space holds, consider participating in the running of the space. Some of the activities you can volunteer for include helping with events that are hosted in the space, creating an online newsletter that discusses the many happenings, organising events yourself, and putting together themed events to draw in the community. Get to know the managers and proprietors of the space, so your input is taken into consideration seriously.

Boosting Your Online Persona

One of the most obvious ways to make connections is to create an online presence. An online presence through the various social media sites and other tools can really help you make connections to the public, but it also makes it possible for you to promote your brand. Today’s professionals are all about making relationships and the social media landscape can be an easy, unintimidating, effortless way to establish connections before developing relationships with others.

Peddling Your Wares

The whole point of creating these relationships and establishing a network is so that you can possibly collaborate with others in the coworking space. One way to gain the attention of the coworking space is to promote your brand in an understated way to the community. When doing this, be prepared to engage in public relations in getting others interested in the product or service. This means being prepared for questions that arise in response to any interest shown in the product or service. This exposure can translate into business directly from professionals who work in the coworking space, and more importantly, possible opportunities to collaborate.

Creating Relationships Through The Coworking Model

The coworking model is one of the only few that features developing relationships as a part of its mission. In this more relaxed environment, businesses have the liberty and flexibility to do a number of activities within the space, namely building relationships. The office without walls or borders becomes an open space where relationships are fluid and can develop without the limitations of competition.

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How to kick-start your career as a freelancer

Even just ten years ago, the idea of working freelance was one that was alien to many people. Giving up the security of a regular wage didn’t seem worth it, even if it was in exchange for some more freedom. But in today’s more exciting, decentralised and ever-changing economy, it’s increasingly appealing for a whole host of reasons. Whether it’s increased flexibility in your schedule or simply the opportunity to complete a more diverse range of tasks, there are lots of reasons to go for a more liberated working life. With that in mind, here’s how you can get your freelance show on the road.

Consider career goals

While some who go freelance may be concerned that they’ll be limiting their chances of returning to permanent work, it’s true to say that it can actually benefit your career to opt for this route. Through the many different clients you’ll meet, freelancing exposes you to the ways that lots of different firms operate – which is a handy insight for a permanent employee to have. If you make a success of your freelance life for long enough, it will also in the future show potential employers that you’re organised enough to run your own business – which is a quality that any manager would love to see.

Think about tax

Tax is not the sort of thing that many people want to think about – but if you’re about to become a freelancer, you’re going to have to think about it and prepare to deal with it. An essential part of freelance work is the fact that you’ll need to manage your own tax affairs, a task which includes filing your own return once a year if you’re a sole trader.

And if you incorporate as a limited company, you’ll have even more to file – such as a detailed confirmation statement. If all of this sounds like too much, it may instead be worth using an umbrella company which can handle the tax side of things for you. While the umbrella company vs. PAYE (pay as you earn) discussion rages on, it’s clear that using an umbrella firm can help you to reduce the time spent on accounting and instead make the most of your time to earn money.

Rough with the smooth

Unfortunately, as a freelancer it’s always going to be the case that money doesn’t flow in as regularly as you would like. From clients who miss payments to months when work dries up, there are lots of financial issues to consider. If you’re able to save some cash before you make the decision to leave your job and start out as a freelancer, you’ll be able to have an emergency fund in place to look after yourself if monetary problems arise.

As a freelancer, you’re likely to face all sorts of different hurdles from time to time. Whether it’s your ability to keep paying your bills during periods of downtime or ensuring that you don’t miss your tax return deadline even by a day, there’s a lot to do. Luckily, the existence of umbrella companies, career plans and much more mean that freelance life can be made just that little bit easier.

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Easy ways to start investing your money

As an entrepreneur, you may run your own successful business and have a little money built up in your bank account as a result. While you could leave it sitting there, the low interest rates that most bank accounts offer don’t make it work as hard for you as it should. That is why many entrepreneurs will look at investing some money to get a much better return on it. Whether you run a beauty salon doing fabulous nails or a boutique selling the latest amazing clothes, investment is something that all entrepreneurs should consider.

Which are the best investment sectors when starting out?

Of course, for many people, the thought of investing money can seem a little scary. With so many things that you could invest in that all have their own terminology, choosing your first investment can be tricky. If you need some great tips on investing money as a beginner, then read on.

Fashion

If you love your fashion and clothes, then why not make this an investment option to consider? As you know all about the industry anyway, you already have a great head start in choosing what to invest in that may go up in value over time. Whether it is designer Chanel handbags or one-off Armani jackets, using your knowledge of the fashion industry could be the best way to dip your toe into investing.

Stocks and shares

Many successful entrepreneurs will start their investment journey here. It is easy to see why – it is quite simple to understand, there are brokers that you can use to advise you, and you don’t need lots of cash to get going. Just be careful to educate yourself if you will be trading alone or fully research any brokerage that you use to handle it for you!

Trading

Many people do not realise this, but the FX market is actually bigger than the stock market, with over $5tn being traded on it each day. The idea is to pick a currency pair and then predict if the price will go up or down. Trading on this market is very popular now as it is easy to access, simple to actually trade, and offers pretty good returns if you do it right. Always check reviews of any broker that you use to trade with online though, to ensure that they are reputable.

Peer-to-peer lending

A great introduction to investment that will also make you feel good is this one. A relatively new investment class, it sees you lending money to other business owners who need it. When they have enough, they pay you back with any interest agreed as profit. This is brilliant if you have a business in the fashion or beauty world and want to help others get into it.

Take it steady

When it comes to taking your first steps in investing, it is wise to go steady. This will ensure that you make correct, informed decisions and invest in a sensible way. When done right, investing can give you a much better return on your money and ensure that it is working as hard as you do.

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Create Wonderful Window Displays to Attract Customers

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Your shop’s window display is one of the first things that customers will see. Both people who are already planning to come in and those who are just walking past will see your displays and should get a good idea of what they can find inside. You can use your window displays to show off your products and boost your brand. You need to use them to draw people inside, so keeping them fresh and attractive is important. Changing your displays regularly will help you to keep things exciting, but first you need to know how to make a good display.

Tell a Story

A good window display tells a story and shows people how they can use your products. You might set up a fun scene from homewares or create outfits out of your fashion items. Select a mannequin for sale that suits the look you want for your brand, and it can help you to create hundreds of different window displays. Pick a theme for your window or perhaps even create a narrative that continues over a series of days. Think of creative ways that you can use your products to put up a fun display that draws people in.

Create Movement

Light, sound and movement can help to draw people in when you create window displays. There are a few ways you could create movement to get people to stop and look in your window. Hanging items on wires or string can sway gently or, if you’re willing to spend a bit more money, you could consider mechanical displays or animations on screens. You can reuse some more expensive items in different ways to make them worth the investment. An easier way to create some movement is to use a fan, which can move light objects, from clothes to streamers.

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Use Seasonal and On-trend Themes

If you’re looking for themes to use in your window displays, think about seasonal occasions, as well as current trends and cultural references. It doesn’t necessarily have to be something that relates directly to your products. Anyone can create a Christmas or Valentine’s display if they’re creative enough. You can also make references to pop culture or anything that might appeal to your customers, whether it’s the latest video game or a classic movie. People enjoy things that feel like an inside joke or a reference that only those in the know would get.

Put Key Items at Eye-level

Before creating a window display, go outside and take a look at where people’s eye-level would be. You can mark it with tape so that you can see from indoors. It’s important that you put the most important things at the right level so that people will spot them first, and then look at the rest of your display. Remember that your eye-level when you’re inside is probably not the same as what people will see on the other side, so it’s important to check.

Attractive window displays can help a lot with foot traffic. Keep yours exciting to encourage customers inside.

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Things That Every Great Entrepreneur Needs To Know

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Becoming a great entrepreneur is a gradual process. Despite how successful business owners might present themselves, it isn’t something that happens overnight. As we’ll discuss in this article, becoming good at running a business is a learning curve. You have to make some mistakes and keep developing yourself, as well as your company, if you want to succeed. Here are some of the things that every great entrepreneur needs to know.

Failure is part of the learning curve.

This is something that many entrepreneurs don’t realise. Failing on a minor or a major level doesn’t mean you’re not cut out for the business world. In fact, failure is necessary to making it in the business world. You need to understand how your industry works, and making mistakes is the best way to learn which routes shouldn’t be taken. Perhaps you’ll come up with a few bad ideas that don’t really take off, but that’s okay. It’s part of the learning curve.

You might even want to sell your business if one of your initial ideas didn’t work out in the way you imagined. You can do some research over at AFHWM if you want help in this regard. The profits you make from the sale of that business can be used to support your next business venture. And you’ll know which mistakes to avoid making on your next attempt at building a successful company. The vast majority of wildly successful entrepreneurs failed time and time again before they finally nailed the winning recipe for their businesses.

Investment is necessary for business growth.

Another thing that every great entrepreneur needs to know is this: investment is necessary for business growth. Your company won’t get anywhere unless you invest in it. It’s understandable that many small businesses fail in this regard because many business owners are afraid to take risks. You might be in the same boat. You don’t want to spend your profits unwisely. However, these risks are necessary; if you don’t stimulate your business’ growth then it’ll fail to beat the competition and it’ll fail. Making a bad investment shouldn’t scare you off. As mentioned in the last point, every mistake is part of the learning curve. But you should start investing in areas such as technology, marketing, and employees. It’s a stereotypical thing to say, but you really do need to spend money to make money.

A loyal client base is everything.

Every businessperson knows that making a profit is essential to the success of a company, but you need to think about this on a bigger scale than simply “making sales”. Turning over a decent profit from good sales figures is a good start, but you might only be getting one-time customers. If you want to ensure the longevity of your company then you need to be finding ways to secure repeat customers. That way, you’ll ensure that your sales figures remain promising in the long-term because you’ll have a loyal client base that sticks by you. The way to achieve this is to build good relationships with customers. Thank them for their custom. Email vouchers and discounts to clients to get them returning time and time again. If you value your customers then they’ll value your business.

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Running Circles Around Your Larger Competitors

Think of your small business as the roadrunner. And picture a large competitor you see as a rival as the wily coyote. The roadrunner is far quicker and more flexible than the coyote. As long as he remains this way, the larger and more powerful coyote cannot catch him. This is what is happening in the real world of business, whereby any time consumer trends shift, the economy plunges, or a new technology emerges, small business runs circles around large business. On the face of it, it may not look that way because larger corporations find a way, and that’s true, they do. But they stand a bigger chance than you of being late to the party. So as a small business owner, how can you remain at the forefront of demand from clients, consumers and even investors?

Go the extra mile

A company that is ready to work at short notice, performs to the desired standard, and produces a great result for the client, is going to be the first order of call of many different companies. They know that if they are in an emergency, and they need a business to perform a task for them, be it research, complete a marketing project, file a report using their collected data or simply, sell their products, then you should be their for them. Going the extra mile to cater for such companies will land you in a position where you will be receiving loyal clients and those that are willing to pay you very well in return for your ability to adapt to their demands quickly.

 

Target short-term work

Every business has it’s long term goals, but keeping your eye on those is short-sighted. You must be willing to take on short-term work so that you can make a little extra profit if you ever have the chance. Long-term goals are often fraught with financial inaccuracies whether small or large. However, first you need to have the discussion about umbrella company vs paye and what kind if best for you. PAYE is paid as you earn, which is basically an open-ended agreement that two parties must hold to. You can also refer to these as zero-hour contracts as there is no guarantee of work but if there is, you’ll be paid for the amount that you do, do. On the other hand, an umbrella company is set up in purpose to find companies work. They will charge you a fee for doing this but many clients go to them so that they can use their contacts i.e. a business such as your own, to fill short-term orders. This could mean working on a project with other companies or simply performing menial tasks such as collecting data, doing surveys and perhaps basic marketing projects. Both styles have their advantages and disadvantages, but they both offer short-term work for a company that is seeking to make a quick buck.

Large businesses don’t adapt well to sudden changes. Small businesses do however, which is why clients will often utilise them and give them short-term work. You should keep yourself in this kind of market, not just to usurp your larger rivals, but to remain flexible.

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Where To Find Help and Inspiration When You Have Zero Business Experience

Who gets to start their own business should not be decided by who has worked in a big company for years on end. There are plenty of people with good ideas out there, and they deserve to have a shot at creating their mini-empire just like everyone else. But it’s just a fact of life that experience counts for a lot. So does that mean that people with zero business experience need to give up on their dreams? No way. They just need to look at other places for advice and guidance, that’s all.

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The Masters

Well who knew, you can really learn a lot from books! Virtually all of the big players in the history of business have written books, and they’re full of golden nuggets of information. The best part about these books is that many of the biggest names weren’t “company men and women” who then struck out on their own; they did it their way from the beginning. While the business climate may have changed, things like innovation, self-confidence, and perseverance will always be useful assets to have when it comes to pursuing business success.

Current Practices

But it’s not just in history that you need to look. There are plenty of places where you can find the best current business practices! Take a read of https://www.templafy.com/blog/. and you’ll find useful information about modern business concerns, such as how to brand and boost productivity. You can also keep your eye on Forbes and similar general business websites, as they often publish advice and tips from current business leaders. Once you’ve got the lessons of the past and present under your belt, you’ll know as much as anyone.

Find a Mentor

Having a mentor is vastly underrated. More people should have one! They help to point you in the right direction when you’re not sure where to go, can tell you how to conduct yourself, and all-around provide a useful idea when you need to bounce some ideas around. If you’re entering the business world without any prior experience whatsoever, look at identifying and contacting a potential mentor. They’ll fill you in one any need to know pieces of information that might make your journey a little easier.

Talk With People

If it’s inspiration you seek, then look no further than the general public. As you go through life, make sure you’re opening your mouth and keeping your ears open; people will tell you everything you need to know about the direction in which to take your business. They’re an excellent source of information!

Look Within

Finally, it’s vitally important that you’re not overwhelmed by your lack of experience. It counts for something, but not everything! It’s better practice to see your lack of experience as an opportunity: you’re not tainted by the thoughts of others. You can do things your way. There are few absolute rules when it comes to starting a business – the ideas you’ve got kicking around your head might just be valuable, so trust them!

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Making The Working Day Seem Shorter

If you find that your working day often has a way of feeling far too long, the truth is that there could be any number of reasons why that is happening. However, there are a few things which are particularly common and which you might want to look into if you are finding this happening to you a lot. In this article, we are going to discuss some of the ways in which you might be able to make your working day feel so much shorter, all without actually making any big changes to your working pattern or lifestyle at all. With these simple tricks, you will find that you are able to enjoy the working day that much more, get more done, and even feel rejuvenated when it comes to clocking off for the day.

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Get Comfortable

Probably the most important factor in all of this is comfort. If you are not truly comfortable sitting at your desk, then you will find that it makes the working day seem so much longer simply by virtue of the fact that you are having to feel uncomfortable all day. At its worst, it can even lead to genuine pain and possibly even cause you damage, especially when it comes to your spine. There are a number of things you can do to make yourself more comfortable and also look after your body in the process. For a start, you might want to take a look at these Gaming Chair Reviews. Obviously you’re not gaming, but these chairs tend to be made in such a way so as to be particularly supportive for your back, so it could really make a world of difference. You should also make sure that you use a cushion if so inclined, as that could really make a difference too.

Slow Down

It might not seem like it makes much sense, but the truth is that the faster you work, the longer the day will seem on the whole. If you are someone who likes to rush through your work, that’s fine – but you will be surprised how different it can feel to actually slow down every once in a while and work form that place instead. You might find that you are able to enjoy the work more, which will also mean that you are able to feel that time is moving more easily. Try this out if you are frequently guilty of speeding up and not allowing yourself time to rest.

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Make Goals

If you are working aimlessly with no particular goal in mind, then you might find that the day drags on endlessly. But if you think of some specific, action-based goals which you might want to try and achieve, then you might find that that makes it so much easier to get through the day in record time. The working day will feel so much shorter in this way – and you will have probably got more done as well.

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