Choosing the Perfect Location for Your New Salon

 

 

Let’s face it, whilst opening a salon can be a dream of many a beautician around the world, it isn’t a decision that can be taken lightly. This means that you need to have a business plan ready to be implemented before you can even think of opening your doors. The perfect location is key to the success of any beauty business or salon, so here are some ideas about how you can ensure that your store’s location is in the best place to attract new clients.

Commercialised areas

If you are lucky to find a location within a large town or city, then this sort of location can really assist in boosting the popularity of your salon. Be sure to research into which businesses are near your intended location. Not only can a busy shopping district attract customers into your salon, but if you meet with the owners of other district businesses then this can form, as Evan Powell, co-founder of Key Transitions, has said ‘strategic alliances with businesses related to but not directly competing in our space who can refer customers.’ Not only that, but they may have fantastic advice based on their own start up experience, such as which salon insurance or marketing plans worked out best for their business. Capitalise on their experience, as this will provide some helpful points on how to expand your own business.

Is your salon in sight?

When it comes to your salon, the last thing you want is for it to follow the old saying “out of sight, out of mind.” Instead, you want it to be visible to the general public so that it is not only easy to get to, but it could also generate its own advertising, as its opening will increase the intrigue of your future clients. The best visibility from your salon can be from high traffic roads, especially if it is near busy commuter routes. However, remember that you also need to have a location that is exposed to pedestrians, cyclists and cars. That way, commuters will always give your salon the attention it deserves.

How big is your store?

Not only do you want your salon to look attractive to your clientele, you need to ensure that its location has an adequate holding space so that your customers and employees can move around comfortably without bumping into people. A small space can lead to the feeling of claustrophobia, so be sure to consider your location’s size capacity. Whilst you may not want to opt for a large salon, a medium salon would provide you enough room to tend to customers, and give you a hidden area to place your products.

Is there a nearby parking lot?

Whilst this may seem like a smaller issue when choosing a location, it can seriously affect any potential commuting customers and employees. If there is a nearby parking lot, whether it is right next to your store or nearby, then this will allow your clients an easier way of getting to your salon than taking the bus. It will also mean that there is no time limit on how long they can actually spend within your salon.

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Important Essentials Every Man Needs This Winter

 

 

Well, the winter is on its way and it is time to organise your wardrobe and fill it with all winter clothes. You will find a good variety of winter wears in the market and online stores starting from sweaters, layering jackets, socks, gloves, long coats and many more. If you are worried about what you should keep in the closet this winter to beat the harsh temperature, let’s talk about the various forms of winter clothes.

Here is what you should fill your wardrobe with.

Parka

When it is going to be too cold outside, you need a parka to suit your weather conditions. It will keep you warm and will also boost your style this season. A parka is a must where cold gets really bad and you do not want the falling temperature mess you up.

Snow Boot

When you have to face a freezing cold, snowfall or rain a proper snow boot is absolutely necessary. A snow boot is absolutely necessary if you have to go out daily and walk through the snow-covered road.

Shirt Jacket

A flannel shirt is basically a soft fabric shirt that has a thicker layer inside and keeps the body warm. In colder months these are great as it works as a nice layering piece to beat the cold winds.

Puffer Vest

Another nice thing to use as winter layer clothes is a vest. You can layer a puffer vest over a woollen t-shirt, flannel shirt or a sweater. It resists the harsh winds from entering the body and gives maximum protection. You can also wear a vest under a heavy long coat.

Coats And Jackets

Be it a woollen overcoat or a stylish heavy jacket, men’s winter coats come in various sizes and style. You can choose a coat depending upon the type of need you have. From formal to casual winter coats, make sure you choose the right one that will best suit your climate. Some of the widely famous winter clothes are wool peacoats and top coats.

Beanie

It is important to cover the head so that the cold does not affect your ears and you are less likely to catch a cold. Beanies are therefore essentials and stylish too. It also protects your hair and head from snow when you want to enjoy some moment outside in the cold.

Leather Gloves

Gloves made of leather are very useful when it comes to protecting the hands from getting cold. Also if you are a gadget-freak or someone who needs to work on smart devices, make sure you buy tech-friendly gloves.

Scarf

Who says scarves are only for women. Men look really handsome if they know how to bundle up a scarf stylishly. Always pick dark and formal colours that will accentuate your rest of the winter garments.

Sweaters

A wardrobe remains incomplete if there is no sweater for winter. Sweaters are excellent in layering your clothes. The more you layer; the more you can protect yourself from chilling winters. Nowadays, you can choose from a wide range of styles that look good and at the same time works effectively.

Winter is not all bad if you can prepare yourself beforehand. And with right winter clothes, it will get only more interesting.

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Why Customer Data Platform is Important for the Business?

 

 

Data, a simple word when read or write, it seems quite simple but in businesses, it means a lot. Data has the power to change the entire perspective of an organization. Data can break or make the game and is the realm of various possibilities. Whether the data is, on edge, on-premise or cloud, it can bring all the new possibilities forward and can give detailed insights into a successful business. Customer Data Platform is the obvious part of any modern business for better marketing.

Some key points to use the Custom Data Platform for your business

1. More secure system

This is actually a secure platform that can bring together entire customer data of a business and bind them into a clean and complete customer profiles. If there is a unified profile of the customers, any marketer can work flawlessly on it.

2. Business data integration

Custom Data Platform is one of the most important components of your Digital Experience Platform and can integrate and consolidate different data into one place. The traditional approach of data integration can be a strenuous exercise for the marketers; on the other hand, Custom Data Platform can deliver more sorted and instant solution of data integration to help businesses in saving more cost, time and resources.

3. Create different data segment and data Group

Within the platform, marketers get the chances to create different segments of their customers on the basis of specific sets of data and even can access such data through various easy to use systems like the social media or email marketing platforms. With the excellent filters of the platform, one can customize and separate the customers into different groups. This is actually a convenient tool for businesses to analyze the activities of their customers.

4. A smart solution for the businesses

As we are living in a digital era, all the major tasks of a business can be sorted on a technically sound system.  The major difference of this with traditional customer’s database is that the IT team of a company can only manage database but CDP is a fully equipped built-in solution that is easily accessible for all the business stakeholders and marketing team of a company.

5. More control over customer’s data

It can leverage the complete lifecycle of the customers. With such convenience, this platform can give the businesses more control and access over the sorted and unified profiles of the customers. It also makes the way easy to deliver data into other digital platforms like DXP and CX.

6. Cost effective solution

These costly inefficiencies of the traditional system can be eliminated through the Custom Data Platform. With CDP, all the digitized documents of a business can be accessed by any of the authorized people via tab, laptop or computer etc. and multiple marketers can use it at a time.

7. Gives real time view of data

With CDP, one can get a real-time view of the documents and the customer’s data. It can drag the customer information and data from different websites, call centers, social media pages, applications, emails etc. Real-time monitoring is crucial for an organization to know about every single activity of the customer.

8. Better monitoring of the customer’s behavior

With fresh and sorted data, the marketers get a good insight into the customer’s behavior. By this way, they can understand better, the experience of the customers in their buying journey and can build up a trustworthy relationship with them.

The above-mentioned points show how beneficial is the CDP for your business to grow and prosper in this highly competitive market.

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Subtle Ways to Improve the Client Experience at Your Salon

 

 

When it comes to client experience at your salon everything counts – no matter how small it may seem. Creating lifelong, loyal customers goes beyond giving clients the best haircut or treatment with 60% of people often paying more for a better experience.

Adding value to your client experience doesn’t need to involve drastic changes, in fact this could alter what your clients love most about you. Making subtle and beneficial changes are a great way to refresh the client experience.

Never miss a greeting

It might seem simple, but it’s important to greet your clients as soon as they walk in the door of your salon. Clients should be greeted within eight seconds of their arrival, otherwise their experience can already be dampened.

Whoever is greeting your clients must be able to talk to clients in the right tone every time. Greeters can even be like friends to clients – remembering past conversations can go a long way in improving a client’s experience in your salon.

Refreshments

It is unusual to find a salon who don’t offer their customers a beverage, but you can go that little bit further. Instead of offering the bog standard, why not offer a variety of teas such as green tea or jasmine tea?

If your budget allows it, you might want to invest in a coffee machine, which your beauty salon insurance could also cover. A coffee machine will allow you to offer a wider range of coffees such as lattes or espressos. Adding fruit into water jugs can also add a little touch, creating more a luxurious spa feel to your salon.

Remember to serve beverages in pretty cups and glasses – you may even find customers take a snap to share on social media!

Knowledge is power

Your clients value your knowledge and it is because of this they trust your recommendations and regard you as an expert. You know your clients and if you want to improve their experience in your salon, offering tailored recommendations is vital.

Taking the time to explain treatments to your clients or guiding them on which treatments or products would be best suited to them can go a long way. Clients will feel valued and personalisation goes a long way to enrich their experience.

Contactless payments

Adding contactless payments to your salon can also improve the client experience. Payzone reported that more and more comfortable using tap and pay, with some even spending more as they don’t need to rely on having enough cash.

Contactless payments are another way to make your salon available and provide convenience to your customers. Having this option also caters to customers who prefer to use different payment methods and could easily help in situations where customers are short of cash.

Reward your clients

Your client don’t want to feel like just another customer so it’s important to make them feel like they belong. This can be achieved through loyalty schemes, where customers could get a stamp with each visit and after a certain amount of stamps, they can receive a discount or a free treatment.

Introducing a hierarchy scheme can also improve the client experience for your business such as “bronze”, “silver” and “gold” members. Not only do clients feel like valued customers, they are motivated to perform actions that can level them up, helping your customer retention as well as revenue.

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A Guide to Choosing the Right Uniform When Working in the Healthcare Sector

 

 

Cleanliness and hygiene is paramount in the medical and healthcare industry and this extends to your uniform. Medical uniforms that have been specially designed for the healthcare industry will protect doctors, nurses, receptionists and any other personnel from hazardous substances and spillages whilst also minimising the spread of infection.

Not only do medical uniforms have a practical function, but they also make a positive lasting impression on patients and boast professionalism. When appropriate, you can also personalise your uniforms with a logo, professional title or name as personalised embroidered workwear will increase familiarity between members of staff and patients and subsequently instil a sense of trust.

It can be tricky to decide what medical uniforms you want to use in your surgery or practice – should doctors, nurses and receptionists wear the same? Should you have a colour scheme? Should each member of staff have a different and unique uniform? Well fear not, today we explore the range of different options that are available to you.

Receptionist Uniform

Receptionists are more than likely the first face your patients will see and therefore a receptionist’s uniform should make a positive impression. For some, visiting the doctors, hospital or any other medical institution can be a frightening thought and your receptionist should wear bright coloured clothes to create an inviting atmosphere and approachable persona. If reception staff are wearing a white uniform, it could make the whole process feel clinical and impersonal and result in patients feeling uneasy. Medical professionals have a duty of care and if patients don’t feel welcome, they could end up trying to tackle their issues themselves or ignoring life-threatening problems.

Nurses Uniform

Medical nurse tunics, also commonly referred to as ‘scrubs’ have a number of benefits, the key benefit being that it protects nurses from bodily fluids, chemicals and spillages. Depending on company policy, nurses can wear colourful patterned scrubs to create an inviting and welcoming atmosphere similar to that of a receptionist’s uniform. Scrubs also make nurses easily identifiable for both patients and other medical professionals. It is of the upmost importance that a nurse’s uniform is clean and hygienic and to ensure this, scrubs must be thoroughly and rigorously cleaned using special chemicals and a high temperature machine that would damage personal and regular clothing.

Doctors Uniform

Typically, doctors have more freedom when it comes to uniforms and can choose from casual jeans and a t-shirt, to the clinical white coat, to full protective scrubs, to a full three-piece suit. Doctors may opt to wear a suit in order to stand out from other medical personnel whilst presenting themselves as professional and trustworthy towards their patients. However some doctors believe that wearing a suit makes an appointment feel more like a business meeting rather than what it is, and these doctors choose to take a more casual approach. While wearing jeans and a t-shirt may seem somewhat unprofessional, it can instead help to develop a relationship between doctor and client based on familiarity and friendliness. If a doctor wears a casual uniform it can make patients feel at ease, as if they are talking to a friend rather than a medical professional. Other doctors prefer to wear scrubs for the same reasons as nurses – to protect themselves from any bodily fluids or hazardous chemicals.

When choosing a uniform for a doctor’s surgery, hospital or any other medical institution, the most important thing to consider is that all members of staff feel comfortable in what they wear. There are no set rules on uniforms in the healthcare sector and essentially, it comes down to personal preference and the relationship you hope to build with your patients.

This article on healthcare uniforms was provided by health and safety clothing provider, Image To Suit You.

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Questions To Ask Yourself Before Buying A Property

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If you have decided that the time has come to purchase your first property, there is a lot that needs to be considered. Not only do you need to consider whether you are financially ready to do so, but you must make sure you are ready to put down roots in the area in question and you need to make sure that the property is right for you. With that being said, continue reading to find out about the key questions you should ask yourself before purchasing a property. This should help you to make the right decision for you.

Is your credit score good? There is only one place to begin, and this is with your credit rating. You can easily access your credit rating for free online today, and this is something you should definitely do. This will give you a good understanding as to what sort of offer you will get when you seek a mortgage. After all, if your rating is fair, you may still get offered a mortgage, however, you won’t get offered the best rates. Therefore, you may want to work on improving your credit rating before you make a mortgage application so that you will get offered a much better deal.

Are you ready to put down roots in the area? It is important to remember that when you purchase a property, you are not just buying the bricks and mortar, you are buying into an area. This is why you need to make sure that you are ready to put down roots here. Can you see yourself living in this area for years and years to come? Are you happy with your job here? Would you be happy to send your children to school here?

Can you afford the mortgage? – There are many different costs associated with buying a property, yet there is no denying that your home loan is going to be the biggest expense. You can use a refinance calculator to find out whether or not you will be able to afford a mortgage comfortably. If you can’t, or you are not happy with the rates you have been offered, you should work on your credit score and keep saving until you feel you are in a position whereby the mortgage is right for your circumstances.

Are you making decisions based on your emotions? Emotional decisions are often where we go wrong in life. When we make decisions based more on our emotions, we end up living to regret it. The worst thing you can do is buy a property based on emotions. Yes, you may see a property that you love, but if it does not cater to your requirements, it is no good for you. It is easy to get attached to a house and convince yourself that you can compromise. But once a few years have passed by, you will regret it.

Does the home and the location provide long-term resale value? You also need to look at the financial side of things in terms of future profit. The last thing you want to do is purchase in an area that is in decline. Instead, you need to do your research regarding house prices in the area. Do not only look at historical prices, but consider the future. Are there any developments in the pipeline that could impact the resale value? After all, while historical prices are beneficial, they do not guarantee that an upward curve is going to continue.

Have you got enough money to deal with any maintenance and repairs? Unlike renting, when you buy a home, you are going to be responsible for all of the maintenance and repairs. If the boiler breaks, you need to fix it. If the shower stops working, you need to pay for it to be sorted out. You can’t give these responsibilities to someone else, which is why it is so important to make sure you have an emergency fund so that you can pay for all of these issues as and when they arise.

Do you understand your wants vs. your needs? When it comes to purchasing a property, you need to have a thorough understanding of both your wants and your needs. What sorts of things are you willing to negotiate on? What sort of things are a necessity? Before you go to start house hunting, you should have a list of all of the things that are non-negotiable. This will ensure you can search for a property with greater clarity. However, make sure you actually understand your wants and needs. For a lot of people, the lines are blurred. They think they need certain things, when, in fact, they just want it.

As you can see, there are a number of important questions you need to ask yourself before purchasing a property. If you ask all of the questions that have been mentioned above, and you give honest answers to yourself, you should be able to come to the best decision for you. After all, there is no denying that purchasing a property is a massive investment. This is not something that you should rush into. You need to ensure the property is right for you and that you can afford it, which is why the questions mentioned above are so important.

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Concrete Steps You Can Take to Become More Eco-friendly

 

 

If you’re looking for simple but effective ways to do your bit to protect the planet, keep reading. In this blog, we suggest concrete steps you can take to become more eco-friendly in your day-to-day life.

Don’t send your litter to landfill

If you have a bad habit of discarding all of your rubbish in regular bins when you’re out and about, now’s the time to stop. As environmental and safety product provider Glasdon points out in its eBook ‘Socially Responsible Me’, one way to become greener is to make sure you use recycling bins whenever you can. These eco-friendly containers are now easy to find on the streets, in supermarket car parks and elsewhere, meaning there’s no excuse to send plastic, paper, glass and other recyclable materials to landfill.

Instead of getting drinks in disposable cups or bottles when you’re on the go, why not invest in a reusable drinks holder? Try to steer clear of plastic-wrapped sandwiches and salads too. If you can, prepare your food at home in advance.

Reduce waste at home

Before you do your food shop, check your cupboards and fridge to see what you’ve already got and what you need. By making sure you only buy what you’ll actually use, you can minimise any wastage. Also, when you have leftovers after meals, try to get into a routine of freezing this food rather than binning it.

Think about how your household uses energy too. The chances are, you can take simple steps to cut your usage of gas and electricity. For example, make sure you switch off your appliances and lights when you’re not using them. You might also want to lower the temperature in your house during winter. By dropping the thermostat by a degree or two, you could significantly lower your energy consumption. If you get a tad chilly, simply reach for a jumper. Another way to become more environmentally-friendly is to ditch your tumble dryer in favour of a clothes line whenever possible.

Think green in the office

It might be time for your company to conduct a waste audit to see if you’re using any resources unnecessarily. While you’re at it, why not try to make the shift to a paperless office? This will mean you get through less paper – and it has the added benefit of making it easier to keep your workplace organised.

Although these actions may not seem like much in themselves, put together they can seriously reduce your carbon footprint and mean you’re much kinder to the planet.

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Choosing an Office Chair that Really Suits Your Style

 

 

Given the amount of time you may spend sitting in your office chair, it’s important that this piece of furniture is comfy and supportive – but this doesn’t mean you have to compromise on style. With a host of seating solutions now available, you can get chairs that are both practical and pleasing to the eye.

If you’re searching for inspiration for your next workplace chair, you might want to check out Furniture At Work’s recent infographic ‘My chair: get the celebrity look in your office’. Showcasing some classic seating styles and revealing what the designs say about their owners, it could give you some great ideas for your next office purchase. Keep reading to discover a few of the looks explored in the infographic.

Understated chic

Are you the sort of person who prefers to blend in at work rather than stand out? Do you enjoy some privacy and peace and quiet when you’re getting on with your tasks? If so, an office chair that exudes understated chic may be your best bet. Perhaps an elegant yet simple visitor chair or operator seat finished in neutral shades such as cream, black or grey would suit you. There are plenty of models available that fit into this category. In fact, they’re among the most popular types of office chair.

Making a statement

On the other hand, if you like to be noticed in the workplace, you’ll want a chair that makes a statement. One of the easiest ways to showcase your personality is to opt for a seating solution in a bold, vibrant colour. From red and orange to green and purple, there are plenty of striking hues to choose from that reflect a direct, assertive character. As well as going for a standout colour, you might want to choose a contemporary seating design, such as an angular mesh model. These chairs can signal your playful, creative side.

The executive look

If you want to assert your authority at work, a leather chair is hard to beat. These timeless designs have long been a hit in manager’s offices and boardrooms thanks to the sense of professionalism and power they convey. Black leather is the classic choice, and this material can be brought bang up to date when teamed up with chrome and steel. You’re bound to feel in control at your desk when you’re sitting in one of these chairs.

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3 Things You Didn’t Know About Synthetic Diamonds

 

 

Synthetic diamond is one of the most sought-after materials in the world. However, despite its popularity, there’s a good chance you’re not too familiar with exactly what it is and how it’s used.

As Element Six points out in its eBook ‘Ultimate Supermaterial: The Diversity of Diamonds’, this artificially made material is diverse and features in a wide range of industries, from healthcare to aerospace. To find out more about synthetic diamonds, here are three things you may not know…

  1. They’re not just used for making jewellery

Although synthetic diamonds are often used for creating jewellery such as rings, necklaces and bracelets, they are actually used in a whole host of other ways too. For example, many car manufacturers  harness this artificial material in the production of their vehicles, using it for engine and gearbox components, as well as wheel assembly and body panelling. Synthetic diamonds are also used in the healthcare sector, especially in surgery. This material has helped to develop tools and procedures, meaning surgeons have the opportunity to use more precise, bio-compatible equipment and patients can benefit from shorter operation times as a result.

  1. They’re super strong

Just like natural diamonds, synthetic diamonds are extremely strong. In fact, they’re so hard wearing that they are commonly used in aerospace and the manufacture of planes. Due to their superior wear resistance and strong edge toughness, these diamonds are an obvious choice in industries where there is a high demand for materials that can handle tough conditions.

  1. They can be tailored for a specific purpose

Synthetic diamonds can be tailored for specific purposes, meaning that they are versatile enough to be used in the manufacture of many different products. For instance, when they’re produced using chemical vapour deposition (CVD), synthetic diamonds can be moulded into complex shapes – a process that is often used in the production of speakers. A speaker that has been designed using CVD diamonds has the ability to deliver supreme sound without any hint of distortion.
Do you have any facts about synthetic diamonds? Share your thoughts in the comments below!

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Premier Legal Solutions Birmingham Alabama

The law can be complex, which is why it is always best left to the professionals to handle legal issues whether they are corporate or personal. The worry lies in finding legal experts who you can trust, who have a reputation for excellent work and who are local and affordable, and this can be difficult. If you are in or around the Birmingham, Alabama area then we can happily recommend you check out Moses & Moses PC, who offer a full range of quality legal services and solutions in the region, and who come highly recommended by many satisfied customers who have already made use of their services.

If you want to check out the full range of services from Moses and Moses PC then the website is comprehensive and tells you all you need to know, so have a look and check out the section that applies to you. They have expert attorneys and a team that can turn their hand to everything you need, so you need look no further in Birmingham for the very best in legal help, whatever you may need.

Probate Solutions

One area of the law that can be distressing and needlessly complex is that of probate law. Death is, sadly, an inevitable part of life, and one that leaves behind many factors that need to be addressed legally. A good firm of attorneys such as Moses & Moses PC can attend to all your requirements both after death and, if you want to make things easy for those you leave behind, can also help you arrange for certain trusts to be put in place that mean there is no need for complex legal proceedings once you are gone – all assets will simply be transferred to the persons concerned in a smooth and simple transaction.

Moses & Moses PC can also help you with business law – whether you are setting up a business or are already trading they have experts who can help you make sure everything is above board and legal – and also have a team of experts who are well-versed in contract law so that they can make sure your employees are all properly accounted for in the eyes of the law.

Local and Respected

One of the advantages of the team of attorneys and experts at Moses & Moses is that they are locally based in Birmingham, so understand the needs of local people and businesses perfectly well. This is a major bonus for people who want to deal with a friendly face that they can rely on, and a local and trusted person is always available to help.

With many years of expertise in all areas of the law, and that local knowledge and understanding as part of the package, there is every reason you should choose Moses & Moses for your legal needs, and we recommend that you check out their website now, and get in touch so that one of the friendly, expert team can answer any questions you may have.

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