Many businesses find January tough. Sales are often down, morale can be low, and many people just find it hard to adjust to normal life again after the hectic rush of the festive period. Once the initial Christmas sales have passed, consumers are much less likely to spend money, and many businesses find themselves suffering from the January blues.
If you’re a big business, this might be ok. A slow month that you’ve forecasted and prepared for can just give you a fantastic chance to organise yourself ready for the year ahead. It’s a brilliant opportunity to set yourself goals and targets, assess your year and do all the big jobs that have been largely ignored for the last few months.
But, for small businesses, these January blues can have a vastly negative effect. It can be easy to get stuck in a rut and find that a period of poor sales and low morale can be hard to escape from. So, it’s important to beat them before they set in. Here’s a look at some things that you can do to beat the blues.
Look at Your Décor
January can be depressing for many reasons. But, a leading cause of winter blues is a lack of natural light. If you employ staff, either in an office or store, you may find that none of you see much light in January. It can quite easily be dark when you get to work, and dark when you leave. This can affect your customer’s mood and willingness to spend too.
If you’ve only got a small window or supply of light, consider increasing it, to let in as much light as you can during the day. A glass roof or large sliding doors can be a great option. Check out Armstrong steel reviews if you are after some help.
Reach a New Audience
January is a great time to focus on finding new customers. Even if they’re not currently interested in spending money, you can make an impression.
Sit down and take a look at your marketing strategy. Any plans you have should be put in place as soon as possible. Especially when it comes to digital marketing. Get on social media, start engaging with your audience and getting yourself out there more.
Have Some Fun
One of the best ways to boost morale, and potentially business is to have some fun. The internet is a great place to do this. Instead of just sharing your products and services, spend some time coming up with other content. Film some tutorials or advice posts and get on YouTube with them. Post some informative and entertaining blogs and have a go with things like Facebook and Instagram stories. Having fun like this will boost morale, but it’s also a great way to show your customers and clients a different side of your business. Let them get to know you and see what goes on behind the scenes.
Attracting new customers is essential to business growth. But, you should never forget the ones that you’ve already got. Try a loyalty scheme such as a points card, or just offer free delivery to subscribers. Even a small incentive can make your customers feel valued.