When you have clients that like to spend lots of money with your company, you want to do your best to impress them and keep them interested in your products and services. That’s because they naturally provide a lucrative source of income for your business.
You want to ensure that your relationship with them never sours and only ever flourishes. You’ve no doubt given your client the right impression of your company the first time they met you and used your products and services. But, when they next come to visit, how can you keep them impressed with your brand always at the forefront of their minds? Here are a few ideas to give you some inspiration:
Give your office a spring clean
The last thing you want to do is invite your client to visit you when your office is in a state of disarray! That’s why it makes sense to have the office professionally cleaned before your important customer comes to visit you!
You should also ensure that your employees tidy up their workstation and get rid of any unsightly mess such as loose paperwork strewn across their desks.You may also wish to consider some ideas to improve the looks of your office, such as getting some new plants or framed pictures installed.
Have a plan of action ready
Another important thing to do is have a timetable of what you wish to do with your client during the day. For example, you may want to have a morning meeting with them, breaking up for lunch and then a tour of your production facilities or demonstration of your new products and services. Once you’re done, you could arrange to meet with them for dinner to strengthen your social bonds with your client.
Arrange to have them picked up and dropped off at their hotel
Is your client visiting you from another part of the country or, indeed, overseas? If so, it would be a kindness to arrange their transportation to and from your premises. Now here’s where you can REALLY wow them: you could have an executive chauffeur drive them around!
Believe it or not, the costs of hiring a limousine or executive transport aren’t that much higher than say booking a similar service through a local taxi firm. It will give your client a sense of status and importance. Plus, it shows them that you are not afraid of treating them well and that you value their business.
Don’t be late
One of the bugbears of any customer visiting a supplier or partner organization is waiting around for the people they have to meet! Punctuality is crucial with both people you meet for the first time and existing clients. With that in mind, don’t be late for your important client meeting!
Last, but not least, you should ensure that you prepare well in advance for their visit. Have all the necessary agenda items available at your disposal. Make sure your technology is working (i.e. computers, Wi-Fi, projectors) and that you have staff available to explain things of a technical nature that you can’t.