A new clothing boutique, specialising in stylish and glamourous party dresses for young girls, is making waves in the children’s fashion industry in Brazil. Ana Giovana, named after the company founder, focuses not just on style, but also on comfort, with one eye also on eco-friendly elements that make this range a very impressive and exciting one.
Ana Giovana founded her company as she discovered that not only were dresses for young girls often drab and uninspiring, but that the materials they used were not in any way eco-friendly. Furthermore, she recognised that many instances of allergies were down to the materials used in this clothing, so vowed to provide a range that was not only free from material that caused allergies, but was also made from materials from renewable sources.
Research and Launch
A comprehensive period of research, in which Ana surveyed many parents, asking them what they wanted to see in dresses for girls – especially in party outfits – preceded the launch of the Ana Giovana range, and the results were interesting. Parents were in favour of materials that were not treated with allergy-inducing chemicals, and also wanted a sense of style and glamour in their choice of dresses.
Parents also wanted clothing that was comfortable for the child to wear, that would last a long time and that was easy to wash, plus – quite naturally – they wanted an affordable range with a good choice of styles, colours and sizes. Convinced the demand was there, the Ana Giovana was carefully devised to meet the needs that parents had requested, and is now a much talked-about name in the children’s fashion world.
Cotton and Chemical-Free
Ana Giovana opted to use chemical-free materials and chose cotton, a natural and very comfortable material, as the main constituent of her beautiful dresses, or vestidos infantis – children’s dresses in her native Spanish. The result is a fantastic range of very beautiful, supremely comfortable and easy to wash and care for clothes that every little girl will love.
The elegance of the designs is inspired by Ana’s own vision of what little girls like to wear at parties, and is clearly one that has hit the mark with both children and parents. With a fast-growing customer base, and a range that is being added to all the time, the future looks very bright for Ana Giovana, and plans for the future are in full swing.
A ground-breaking dedication to using chemical-free, eco-friendly and allergy-resistant materials and manufacturing methods is what makes the Ana Giovana brand stand out from the crowd, and the sheer beauty of these children’s dresses is inspiring and innovative.
For more information on Ana Giovana and the range of beautiful dresses, have a look at the website now.