Website design is an important part of any successful business. Not only does it give you an online presence so that people can research your brand or company, but you can also install eCommerce services that allow customers to buy your products no matter where they are in the world.
This global platform of advertisement and marketing is crucial for every business to take advantage of. However, very few businesses start with so much recognition. In fact, it can sometimes feel like a waste of time and money to set up eCommerce and shipping services if your reach doesn’t extend that far yet. Instead of wasting money on your website or other services, plan ahead. Don’t accommodate your website for thousands of users at a time if you’re barely reaching double digits in the first week of your business opening. Start small and plan ahead.
Your website won’t make an easy switch to eCommerce services if your host doesn’t support it. Unless your web host is flexible and you understand how to program the services yourself, you need to sign up with a web host that can enable eCommerce at the flick of a switch. Enabling these services usually costs more money on a monthly basis and every saving counts. Don’t switch to a premium web hosting plan if you don’t need to.
Finalise Your Website Design Early
If there’s one thing that internet users hate, it’s when a website switches their design. Even if your website is a pain to navigate, your customers will eventually get used to it and know their way around your website. Sadly, they’re going to get very annoyed if your website design switches every couple of months because you can’t make a decision or because you need to redesign the site to accommodate new features. Get your website design right the first time and avoid frustrating your customers. You also need to consider mobile users—websites look different on smaller devices, so keep that in mind when finalising your website.
Know When to Hire Developers
Hiring someone for web development tasks isn’t needed unless you’re planning on creating custom features like a login portal, or a specialised way to link customer orders to your own in-house systems. For example, you could create software that alerts your employees whenever a customer places an order so they can get to work packing and shipping their order straight away, as opposed to having them check their computers manually.
Customer Feedback and Suggestions
Never neglect your customer’s opinion on your website. In addition to having comment and review sections, you also need a way to moderate offensive comments. You don’t want to delete everything that annoys you or pisses you off, but you do want to reduce the number of hateful comments or blatant attempts to frustrate other customers. Make sure you have people dedicated to managing social media and comment sections if you get a lot of traffic on your website, and always listen to the constructive criticism that you receive.