Why Customer Data Platform is Important for the Business?



Data, a simple word when read or write, it seems quite simple but in businesses, it means a lot. Data has the power to change the entire perspective of an organization. Data can break or make the game and is the realm of various possibilities. Whether the data is, on edge, on-premise or cloud, it can bring all the new possibilities forward and can give detailed insights into a successful business. Customer Data Platform is the obvious part of any modern business for better marketing.

Some key points to use the Custom Data Platform for your business

1. More secure system

This is actually a secure platform that can bring together entire customer data of a business and bind them into a clean and complete customer profiles. If there is a unified profile of the customers, any marketer can work flawlessly on it.

2. Business data integration

Custom Data Platform is one of the most important components of your Digital Experience Platform and can integrate and consolidate different data into one place. The traditional approach of data integration can be a strenuous exercise for the marketers; on the other hand, Custom Data Platform can deliver more sorted and instant solution of data integration to help businesses in saving more cost, time and resources.

3. Create different data segment and data Group

Within the platform, marketers get the chances to create different segments of their customers on the basis of specific sets of data and even can access such data through various easy to use systems like the social media or email marketing platforms. With the excellent filters of the platform, one can customize and separate the customers into different groups. This is actually a convenient tool for businesses to analyze the activities of their customers.

4. A smart solution for the businesses

As we are living in a digital era, all the major tasks of a business can be sorted on a technically sound system.  The major difference of this with traditional customer’s database is that the IT team of a company can only manage database but CDP is a fully equipped built-in solution that is easily accessible for all the business stakeholders and marketing team of a company.

5. More control over customer’s data

It can leverage the complete lifecycle of the customers. With such convenience, this platform can give the businesses more control and access over the sorted and unified profiles of the customers. It also makes the way easy to deliver data into other digital platforms like DXP and CX.

6. Cost effective solution

These costly inefficiencies of the traditional system can be eliminated through the Custom Data Platform. With CDP, all the digitized documents of a business can be accessed by any of the authorized people via tab, laptop or computer etc. and multiple marketers can use it at a time.

7. Gives real time view of data

With CDP, one can get a real-time view of the documents and the customer’s data. It can drag the customer information and data from different websites, call centers, social media pages, applications, emails etc. Real-time monitoring is crucial for an organization to know about every single activity of the customer.

8. Better monitoring of the customer’s behavior

With fresh and sorted data, the marketers get a good insight into the customer’s behavior. By this way, they can understand better, the experience of the customers in their buying journey and can build up a trustworthy relationship with them.

The above-mentioned points show how beneficial is the CDP for your business to grow and prosper in this highly competitive market.

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Subtle Ways to Improve the Client Experience at Your Salon



When it comes to client experience at your salon everything counts – no matter how small it may seem. Creating lifelong, loyal customers goes beyond giving clients the best haircut or treatment with 60% of people often paying more for a better experience.

Adding value to your client experience doesn’t need to involve drastic changes, in fact this could alter what your clients love most about you. Making subtle and beneficial changes are a great way to refresh the client experience.

Never miss a greeting

It might seem simple, but it’s important to greet your clients as soon as they walk in the door of your salon. Clients should be greeted within eight seconds of their arrival, otherwise their experience can already be dampened.

Whoever is greeting your clients must be able to talk to clients in the right tone every time. Greeters can even be like friends to clients – remembering past conversations can go a long way in improving a client’s experience in your salon.


It is unusual to find a salon who don’t offer their customers a beverage, but you can go that little bit further. Instead of offering the bog standard, why not offer a variety of teas such as green tea or jasmine tea?

If your budget allows it, you might want to invest in a coffee machine, which your beauty salon insurance could also cover. A coffee machine will allow you to offer a wider range of coffees such as lattes or espressos. Adding fruit into water jugs can also add a little touch, creating more a luxurious spa feel to your salon.

Remember to serve beverages in pretty cups and glasses – you may even find customers take a snap to share on social media!

Knowledge is power

Your clients value your knowledge and it is because of this they trust your recommendations and regard you as an expert. You know your clients and if you want to improve their experience in your salon, offering tailored recommendations is vital.

Taking the time to explain treatments to your clients or guiding them on which treatments or products would be best suited to them can go a long way. Clients will feel valued and personalisation goes a long way to enrich their experience.

Contactless payments

Adding contactless payments to your salon can also improve the client experience. Payzone reported that more and more comfortable using tap and pay, with some even spending more as they don’t need to rely on having enough cash.

Contactless payments are another way to make your salon available and provide convenience to your customers. Having this option also caters to customers who prefer to use different payment methods and could easily help in situations where customers are short of cash.

Reward your clients

Your client don’t want to feel like just another customer so it’s important to make them feel like they belong. This can be achieved through loyalty schemes, where customers could get a stamp with each visit and after a certain amount of stamps, they can receive a discount or a free treatment.

Introducing a hierarchy scheme can also improve the client experience for your business such as “bronze”, “silver” and “gold” members. Not only do clients feel like valued customers, they are motivated to perform actions that can level them up, helping your customer retention as well as revenue.

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Things Every Digital Business Owner Should Automate

If you are running a small or medium sized digital business, chances are that you will need more time than you have on your hands, and need to automate some of the processes. Thanks to the advancement in internet and communication technology, you can now make every process in your business more effective and smoother as well. If you are confused where to start, below you can find a few pointers to help you improve your online venture.

Customer Service

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It is important that you provide extra value to your customers and get to know them personally. Unfortunately, it is impossible to call them all regularly and check whether or not they are happy with their last order. Add an ID Check to provide more security. However, you can collect feedback automatically and ask them to leave you a testimonial or a review, so you know what you need to improve. You can also add online chat to your site, so people get answers instantly.

Shipping and Payment

The last thing you want to do when running a business is handling small tasks. If you don’t want to outsource accounting and shipment, you can get an advanced online inventory management platform to your business site that works seamlessly with your website. This will allow you to process orders faster, keep an eye on your sales, and find out more about your customer retention rates, while managing your finances.


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It is crucial that you don’t spend hours every day trying to reach out to your clients and doing your research of what works and what doesn’t. In fact, you can automate your entire marketing by implementing smart sales funnels tailored to your business needs and your market. You can add various touch points according to the needs and preferences of your customers and every step will take them closer to making a buying decision.

Q and A

If you are tired of answering the same questions over and over, and you would like to create content that helps your potential buyers out and aids them in making an informed decision, you can also add Q and A sections to your website, as well as your social media pages. This will not only reduce your workload, but also make it clear for your clients that you do care about their buying experience.


If you would like to have a successful business website, you will have to ensure that it works well with your other systems. There are some great business plugins and eCommerce software that will help you get instant reports on your sales, profits, revenue, and your visitor behaviour. This can work very well with your bookkeeping system, so you don’t have to waste time adding numbers and sales multiple times.

There are several innovative ways you can automate your business and your online promotions to have more time on your hands and improve your efficiency. Focus on the areas that take up most of your time, and automate the processes that will help you increase your customer engagement and conversions.

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Trying to Take Your Business to the Next Level? Consider Doing This

Expanding a business is not without growing pains, You will need to focus on the market’s needs, identify the gaps, and create offers that will help you grow your share. If you have not engaged in strategic thinking yet, chances are that you will have to start drawing up your expansion plan, so you don’t get overwhelmed by the tasks ahead. Below you will find a few tips on how to grow your business the organic way.

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Rebrand Yourself

When trying to expand to new markets and offer more, it is important that you start rebranding yourself as a person and as a business. You will have to start thinking about your unique selling proposition and value chain, and create powerful brand messages that your audience is likely to react to. Next, you will need to create consistent brand messages that will help you increase your engagement.

Engage with Your Audience

Next, you will need to find a way to make meaningful connections in your market, and engage with your audience. Ask your business coach about the best engagement methods. You will find that there are many free ways you can start conversing with your target market and finding out more about what influences their buying decisions and what their main priorities are. Use social media marketing methods to improve your conversions and learn more about your potential clients’ needs and wants.

Create an Effective Sales Funnel

It is also crucial that you create an effective sales funnel in your business to automate some of the processes in your marketing. Chances are that you will not be able to answer all the questions your clients have, and this is why you need to create content that answers it and creates personal connections. You can add newsletters, social media posts, follow-up messages on social media, and even scheduled phone calls to your marketing funnels to improve your conversion rates.

Create Upsell Products

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One of the best ways of scaling your business without increasing your workload and marketing budget is adding upsell products to your pipeline. You might be a dog sitter, and add grooming, walking, exercise, or training to your list of services, increasing your sales and revenue. However, remember to create products or services that are valuable for your clients and are increasing your profit margins more than they use your own resources.

Increase Your Online Visibility

There are plenty of ways you can make your brand and your offers more visible on the internet. Check out Herdl to find out more about effective search engine optimisation methods that can get you free traffic for life. After all, the more people visit your site, social media pages, and landing pages, the more chance you will have to turn them into customers.

If you would like to grow your business the sustainable way, it is important that you improve your online visibility and conversion rates first. Focus on your brand messages and your unique selling proposition, and reach out to customers to build meaningful relationships.

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A Guide to Choosing the Right Uniform When Working in the Healthcare Sector



Cleanliness and hygiene is paramount in the medical and healthcare industry and this extends to your uniform. Medical uniforms that have been specially designed for the healthcare industry will protect doctors, nurses, receptionists and any other personnel from hazardous substances and spillages whilst also minimising the spread of infection.

Not only do medical uniforms have a practical function, but they also make a positive lasting impression on patients and boast professionalism. When appropriate, you can also personalise your uniforms with a logo, professional title or name as personalised embroidered workwear will increase familiarity between members of staff and patients and subsequently instil a sense of trust.

It can be tricky to decide what medical uniforms you want to use in your surgery or practice – should doctors, nurses and receptionists wear the same? Should you have a colour scheme? Should each member of staff have a different and unique uniform? Well fear not, today we explore the range of different options that are available to you.

Receptionist Uniform

Receptionists are more than likely the first face your patients will see and therefore a receptionist’s uniform should make a positive impression. For some, visiting the doctors, hospital or any other medical institution can be a frightening thought and your receptionist should wear bright coloured clothes to create an inviting atmosphere and approachable persona. If reception staff are wearing a white uniform, it could make the whole process feel clinical and impersonal and result in patients feeling uneasy. Medical professionals have a duty of care and if patients don’t feel welcome, they could end up trying to tackle their issues themselves or ignoring life-threatening problems.

Nurses Uniform

Medical nurse tunics, also commonly referred to as ‘scrubs’ have a number of benefits, the key benefit being that it protects nurses from bodily fluids, chemicals and spillages. Depending on company policy, nurses can wear colourful patterned scrubs to create an inviting and welcoming atmosphere similar to that of a receptionist’s uniform. Scrubs also make nurses easily identifiable for both patients and other medical professionals. It is of the upmost importance that a nurse’s uniform is clean and hygienic and to ensure this, scrubs must be thoroughly and rigorously cleaned using special chemicals and a high temperature machine that would damage personal and regular clothing.

Doctors Uniform

Typically, doctors have more freedom when it comes to uniforms and can choose from casual jeans and a t-shirt, to the clinical white coat, to full protective scrubs, to a full three-piece suit. Doctors may opt to wear a suit in order to stand out from other medical personnel whilst presenting themselves as professional and trustworthy towards their patients. However some doctors believe that wearing a suit makes an appointment feel more like a business meeting rather than what it is, and these doctors choose to take a more casual approach. While wearing jeans and a t-shirt may seem somewhat unprofessional, it can instead help to develop a relationship between doctor and client based on familiarity and friendliness. If a doctor wears a casual uniform it can make patients feel at ease, as if they are talking to a friend rather than a medical professional. Other doctors prefer to wear scrubs for the same reasons as nurses – to protect themselves from any bodily fluids or hazardous chemicals.

When choosing a uniform for a doctor’s surgery, hospital or any other medical institution, the most important thing to consider is that all members of staff feel comfortable in what they wear. There are no set rules on uniforms in the healthcare sector and essentially, it comes down to personal preference and the relationship you hope to build with your patients.

This article on healthcare uniforms was provided by health and safety clothing provider, Image To Suit You.

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The Evolution of Beauty | BClean

Since the dawn of time, beauty has been prized in every culture across the world. The ancient Egyptians, for example, held beauty to be in high regard – and not just in women – as exemplified by the popular portrayal we see of the famous Queen Cleopatra. The Greeks saw beauty in the male form in a more powerful way, and beautiful women were hailed as citizens of the highest order. Ever since, throughout many different eras, beauty has always been at the forefront of promotion and presence.

Different people see beauty in different ways; it depends upon personal opinion, hence the various different looks portrayed by models across the ages. Indeed, what one person finds beautiful may be merely ordinary to another. One of the most important aspects of any beauty regime – and this has been the case since even before the aforementioned Cleopatra, famously bathed in asses milk – in skin care, and with such a saturated market it can be difficult to discover the right products.

An Innovative App

What if there was an app available, for use on your smartphone or tablet, that allowed you to share and read other’s ideas on the best skin care and beauty products? A community that brings together like-minded people who are all looking for tips, advice and the latest trends in beauty treatment and regimes? Well, you’re in luck, because now there is, and it’s known as BClean – the future of skin care is at your fingertips in one simple to use, informative and wide-reaching app.

What’s so cool about BClean? It’s designed to help you talk to others about what you get up to in your beauty routine, and what’s even better about it is that it focuses on clean beauty products – that is those that are naturally based and don’t contain any potentially harmful ingredients. The other great thing is that BClean is at pre-launch stage, so if you sign up now, you become one of the exclusive users of what is set to become one of the most innovative and impressive beauty apps ever.

Personal Treatment

BClean aims to help women analyse the various products available in the world of beauty and skin care, and to check all ingredients. There are personal aestheticians on hand to help each user devise their own skin care and beauty regime, using the most appropriate, carefully researched products. They can also help with problems with skin, such as breakouts, and will tailor your products and routines to your age, skin type, and other personal preferences.

The app will surely be a very popular purchase when it goes fully live, and it may be prudent to get on board right now if you want to get into the swing of things and take a step ahead of others. If you want to have fun while also keeping your skin naturally beautiful, BClean could well be the way to go, so sign up now and see what it’s all about, and start sharing your beauty secrets.

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How To Have A More Successful Career

When it comes to your career, it’s obvious that you want to ensure that it’s successful. However, the issue is that making a success of yourself in any industry when the competition is as high as it is, can be a total and complete nightmare, which is why it’s so important that you know what it takes to have a successful career.

There are certain steps that you can take to give your career that boost that it needs, which is why it’s so essential that you understand what these steps are. After all, if you are going to work hard at something, you might as well being doing it and improving your career at the same time, right?

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Wondering what it takes to have a highly successful career? Below are some tips and ideas for ways in which you can give your career success a boost.

Be mindful of how you come into the industry

One essential thing when it comes to building a successful career is being mindful about how you come into the industry. There are a range of routes into any industry, from college and university courses to a range of the best apprenticeships, and it’s crucial that you know which route will work best for you and your choosen career path. Not sure? Ask a careers advisor to help you map out the best route into your choosen career.

Work hard and stay motivated

If you are going to succeed at your career, it’s essential that you are willing to work extremely hard and that you also have the ability to stay motivated. Because that’s the key – motivation is what it takes to build a highly successful career, so it’s essential that you stay motivated, as otherwise your work will suffer as a result, and thus your chances of career success.

Go that extra mile

One vital thing that you should know about career success is the fact that it’s all about going that extra mile. Want to ensure that your career is as successful as you thought it would be? Then always make sure to take steps to go that extra mile. What does going the extra mile mean? It means doing things that aren’t neccessarily asked of you but that you know will be beneficial. It means always striving to be the very best that you can be. Say, for instance, your boss asks you to put together a presentation, going the extra mile would be ensuring that it’s perfectly polished and as professional as possible. It really is the little things that make all the difference.

When it comes to building a career, it’s important to understand that it can be tough at times to build a career in an industry that you love as the competition is extremely high. However, if you want to ensure that you shine the brightest, you need to take note of the tips above and implement them effectively to help build your career and establish yourself properly within the industry that you work in.

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9 Stepping Stones To An Effective Business Wesbsite

We live in a digital world, which means that if you don’t have a digital presence for your business, you don’t have much else! Even the high street stores that don’t have an online shop need to have a website to talk about what they can do and how they do it. People like to find research and reviews of the products and services that they want and if they can’t find you online, they will move on to the next best thing. Your solution? A fantastically made website stuffed full of compelling content that screams out to your customers.

The good news? A website that really resonates with people and keep people coming back for more are easy to come by – all you need is the right web design agency and the best CMS platforms to get you started. However, despite all the software and tricks you could use to start your own website, you still need to keep the basic design principles in mind for it to be a success. So, what are the ten stepping stones you need to a business website that really pops?

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Number 1: Get Mobile

No matter what you may think about having your own website, you need to be optimised to mobile. People spend more time with a tablet or smartphone in their hands than they do sitting at a computer, especially as we are going more remote with our work now. If your website is lagging and people can’t scroll your pages while they’re on their morning train to work, they will immediately switch off and go elsewhere. Catering to mobile users is a must for your success.

Number 2: Be Available

Your website has to be easy to find if you want people to pay attention to what you’re saying. There is absolutely no point in having a website if you’re going to be buried in the millions of search results on Google, and this is where your SEO strategy comes in. Building a good following is going to take some time, but new customers have to be able to find you. Make your domain name relate directly to your company name so that when people Google you, there you are!

Number 3: Be Contactable

When people are looking for you, they need to be able to call you. If your contact details are buried in the pages of your new website, you’re not going to have people contact you – you’re going to have people going elsewhere. Adding your business contact details to the very top of the page so that they are large and visible is so important so that people will immediately see how to get in touch.

Number 4: Sitemaps Matter

Your website has to be easy to navigate. There’s no ifs or buts about it, because a website that isn’t labelled properly or has twenty additional tabs per page is a website that is far too busy for customers. Your website has to be as clear as possible when it comes to navigation, because otherwise you just end up with confused customers who choose to go elsewhere than try to hunt down the information that they want.

Number 5: Minimalist Style Works Best

A successful, professional looking website is important for a business that wants to succeed. Readers of your site need to be able to see the perfect balance of a minimal design that reads well and looks great. If your website is too cluttered in information, your potential customers won’t be able to take in the information. The best thing that you can do is cut down on how many additions your website has and organise it properly so that it is easy to read.

Number 6: Good Information Is Accurate Information

As a business, you want to be able to showcase your talents, but you have to do it without embellishment. Inaccurate and outdated information isn’t going to cut it: you need to have the best content and facts on your website so that your customers will feel reassured that they are getting the right info. While you’re at it, make sure you proofread everything on your pages. Typos aren’t professional in the slightest and you don’t need grammatical errors to bite you in the end.

Number 7: Make It Fast

Speed matters on your website. Your customers will need to be able to scroll happily on your website and feel like they are getting somewhere. They don’t need frustrating loading times to deal with when all they want is to learn about you. Optimise your videos and images so that your download speed doesn’t become affected, and choose to update your software as often as necessary to keep your website moving.

Number 8: Call Customers Out

Your site needs simple instruction to remind people that they should contact you right now. Enticing your reader to do something – such as signing the mailing list, contacting you and even buy a product – should be done with a call to action. Buttons on the side of the screen, signing off content with a question and even a pop up or two for a chatbox can help your website go a long way to getting people to take some action.

Number 9: Make The Effort To Be Personal

Your business has a brand to maintain, and a part of that will be to engage directly with customers where you can. You can do this on social media, with online chat facilities and even with a page dedicated to the members of your team and who they are. Giving your website a personality will go a long way with your customers and will encourage them to trust you better.

Your website has to be a hit – or your business has the potential to fail. This is not the time to avoid having the most up to date website possible. It’s the time to develop and move forward in business technology. Take these nine steps and you’ll have website success.

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Coworking Cliques – How a Shared Office Could Help Grow Your Business Network

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Your coworking space can help solve some of the doldrums of networking. London, Manchester, Birmingham, or any other English metropolis might not have the same small town sensibilities so networking can be difficult. However, your shared office can remove many of the hindrances that go along with trying to establish a network by creating a nurturing environment. Furthermore, your coworking space essentially sets the tone for developing relationships simply through the office’s organisation.

Through your typical coworking office, the ability to create opportunities to form relationships can occur throughout the day. Whether sitting at your hot desk or hanging out in one of the staff lounges, the coworking space presents many opportunities to engage the office so you can network. However, developing a network depends a lot on your own initiative.

Continue reading learn how the coworking space can help grow your business network and make better connections in the UK.

Meeting People And Making Friends

Probably the easiest way to build your network begins at your hot desk. While dedicated desks and a private office provide you more privacy, hot desks can be the first place you can begin to meet people in the space. See Servcorp London’s coworking spaces at http://www.servcorp.co.uk/en/coworking/ to see the typical way offices can promote social interaction. Get to know your coworking neighbours because you will find that striking up conversations is the easiest way to develop relationships in the space.

Talk about anything. Talk about your work and ask people about theirs, and even exchange information. You might be able to a get a referral or two from some of these conversations. The point is your network begins easily in a place where social interaction naturally occurs.

Participating In The Community

More than just attending functions that the space holds, consider participating in the running of the space. Some of the activities you can volunteer for include helping with events that are hosted in the space, creating an online newsletter that discusses the many happenings, organising events yourself, and putting together themed events to draw in the community. Get to know the managers and proprietors of the space, so your input is taken into consideration seriously.

Boosting Your Online Persona

One of the most obvious ways to make connections is to create an online presence. An online presence through the various social media sites and other tools can really help you make connections to the public, but it also makes it possible for you to promote your brand. Today’s professionals are all about making relationships and the social media landscape can be an easy, unintimidating, effortless way to establish connections before developing relationships with others.

Peddling Your Wares

The whole point of creating these relationships and establishing a network is so that you can possibly collaborate with others in the coworking space. One way to gain the attention of the coworking space is to promote your brand in an understated way to the community. When doing this, be prepared to engage in public relations in getting others interested in the product or service. This means being prepared for questions that arise in response to any interest shown in the product or service. This exposure can translate into business directly from professionals who work in the coworking space, and more importantly, possible opportunities to collaborate.

Creating Relationships Through The Coworking Model

The coworking model is one of the only few that features developing relationships as a part of its mission. In this more relaxed environment, businesses have the liberty and flexibility to do a number of activities within the space, namely building relationships. The office without walls or borders becomes an open space where relationships are fluid and can develop without the limitations of competition.

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How to kick-start your career as a freelancer

Even just ten years ago, the idea of working freelance was one that was alien to many people. Giving up the security of a regular wage didn’t seem worth it, even if it was in exchange for some more freedom. But in today’s more exciting, decentralised and ever-changing economy, it’s increasingly appealing for a whole host of reasons. Whether it’s increased flexibility in your schedule or simply the opportunity to complete a more diverse range of tasks, there are lots of reasons to go for a more liberated working life. With that in mind, here’s how you can get your freelance show on the road.

Consider career goals

While some who go freelance may be concerned that they’ll be limiting their chances of returning to permanent work, it’s true to say that it can actually benefit your career to opt for this route. Through the many different clients you’ll meet, freelancing exposes you to the ways that lots of different firms operate – which is a handy insight for a permanent employee to have. If you make a success of your freelance life for long enough, it will also in the future show potential employers that you’re organised enough to run your own business – which is a quality that any manager would love to see.

Think about tax

Tax is not the sort of thing that many people want to think about – but if you’re about to become a freelancer, you’re going to have to think about it and prepare to deal with it. An essential part of freelance work is the fact that you’ll need to manage your own tax affairs, a task which includes filing your own return once a year if you’re a sole trader.

And if you incorporate as a limited company, you’ll have even more to file – such as a detailed confirmation statement. If all of this sounds like too much, it may instead be worth using an umbrella company which can handle the tax side of things for you. While the umbrella company vs. PAYE (pay as you earn) discussion rages on, it’s clear that using an umbrella firm can help you to reduce the time spent on accounting and instead make the most of your time to earn money.

Rough with the smooth

Unfortunately, as a freelancer it’s always going to be the case that money doesn’t flow in as regularly as you would like. From clients who miss payments to months when work dries up, there are lots of financial issues to consider. If you’re able to save some cash before you make the decision to leave your job and start out as a freelancer, you’ll be able to have an emergency fund in place to look after yourself if monetary problems arise.

As a freelancer, you’re likely to face all sorts of different hurdles from time to time. Whether it’s your ability to keep paying your bills during periods of downtime or ensuring that you don’t miss your tax return deadline even by a day, there’s a lot to do. Luckily, the existence of umbrella companies, career plans and much more mean that freelance life can be made just that little bit easier.

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