We live in a very digital world, as so when it comes to business it’s easy to focus our marketing on online efforts. And while having a good online presence is essential for any company, if you’re a local business who sells products or services in person- it’s important not to overlook other methods too. If for example you’re a cafe, a launderette, a baker or other business that doesn’t sell goods online- it doesn’t make sense to spend a big chunk of your budget on things like Google Adwords, to promote your business across the entire web. You need focused methods that target people in your area who will be the ones using your company. Here are some ideas for advertising your local business.
Flyers, Posters and Billboards
These are considered ‘older’ marketing methods, however for certain businesses they remain some of the most effective. If you’re selling products or services in your local area, it makes sense that you will focus your efforts to being seen by people who live nearby- and flyers, posters and billboards are an effective way to do this. If for example you’re a local cafe or takeaway, how about posting menus through letterboxes of the surrounding streets? If you’re an internet or study cafe for students, how about handing out flyers with your information to university students or posting them through the doors of student accommodation. Billboards in busy areas will be seen by thousands of people a day and could be great exposure for your business. Be sure to show your website link clearly so that people can have a look to get more information if your company has caught their eye.
Hosting an event is a great way to interact directly with potential customers and clients. You could have an open day, hire a bouncy castle for the kids, run giveaways and competitions on the day and even have it catered by a company like abmcatering.co.uk. These are all ways to get people into your store, or all in one place so you can converse face to face. Here you can explain more about your business and give more information and it’s a more personal way to promote your company. If you give away things like pens with your company name on, it reminds people of you whenever they use them and is another way to advertise.
Social media is a fantastic tool for any business. Big or small, local or global- regardless of what you sell and on what scale, you need to be on board with social media. But social media is particularly good for small, local businesses. It’s free, and can really help you get your name out there to the people who are likely to buy from you. Positive interaction from a customer will been seen by their friends, and in turn their friends. Encourage customers to share photos of products they have bought from you, and run sweepstakes and giveaways to get people interacting.