Since my own experience with bad sales, I’ve learned a lot, both from a strategy point of view, and from a mindset point, so I’m going to share with you exactly how you can deal with, and, ultimately overcome this situation.
Now, before we get into the steps involved, I want you to know that I get your frustration – trust me, there were days during this period when I totally lost my cool. I wanted to give up, I thought I was destined to fail.
1. Let people know you have something to sell: Okay, this sounds insanely obvious, right? You’re probably thinking, “I run a business, of course they know I want to sell them something.”
Honestly, I wouldn’t be too sure about that. When I was in this situation, it took me a while to click on to the fact that I was basically training people to ONLY expect free from me. I had the word “FREE” plastered all over my website. About 8 times just on my opt-in page alone.
Now, I know that the purpose of this page is to give a good freebie, and usually the word “free” – or, at least a reference to it is going to be pretty helpful in conveying the message here, but don’t go overboard with it like I did.
You can also try words and phrases like: “exclusive” or “free for a limited time” to mix it up a bit.
Trust me: it makes a difference.
After someone signs up for your freebie, it wouldn’t be the worst thing in the world to make an actual paid offer. Not something massive – the amount is not really the focus, it’s simply about planting the seed and letting people know from the beginning that you do have things for sale should they choose to purchase.
2. Get your head in the game: whether you like to hear it or not – if you’re in this position right now, your mindset probably sucks. I know mine did.
The funny thing is, I was actually working on my mindset, and thought I was doing quite well – but I wasn’t working on it hard enough.
I wasn’t working on it daily, and I wasn’t putting it as a priority. Mindset is everything, and you’ll have to acknowledge it at some point unless you want to stay right where you are – which is also cool if that’s your thing.
Nobody likes desperation. Get honest with yourself about why you feel this way – maybe you journal, get in the shower, go for a walk, whatever you need to get into that space of truly reflecting. Own your feelings, and deal with them.
3. Give before you get: Are you so desperate to make a sale that you’re jumping right in and offering them something before they even know who you are? Would you ask someone to marry you on the first date and expect them to say yes?
4. Be patient: Realize that not everyone who joins your community will buy from you – in fact, most won’t. That’s okay because they might tell 10 other people how great you are who DO buy from you.
Also realize that not everyone will buy right away. Again, focus on giving good value, and make your offers, but let go of the need for them to buy right away, and know that they will do when the time is right for THEM.
5. Invest in yourself: The amount of people I speak to who claim not to have money-blocks is equal parts astounding, but also not surprising.
Though, let me ask you this: when was the last time you actually invested in your own business? Have you taken any sales training, or made other investments in your development? Maybe consider searching for some Sales Training for best results and see what you can find.
It doesn’t have to be a massive investment – the amount is actually pretty irrelevant compared to what the act symbolizes.
I never fail to be baffled by the amount of people I speak to who are struggling with things like getting clients, selling their products, or just otherwise growing their business, but who also don’t see that they’re causing this themselves by not investing in their own business.
If you’re not practicing what you preach, and won’t invest in things to help you, then how can you reasonably expect others to invest in you? You’re essentially saying that you’re not worth investing in, so is it any surprise that the people you attract may also feel this way about you?