Many businesses hit the wall at some point. Perhaps you’ve run out of new ways to impress your existing customers or perhaps the constant evolution of your specific industry is moving too fast for your company to keep up. As hard-working and determined as you and your team may be, it’s easy for the slowing spiral to take hold and your business’ potential to start dwindling, even if you think you’re doing everything right.
Resurrecting a business after a rough and unexpected turning point might seem like an insurmountable task on the surface, but that’s only the case if your company continues operations in exactly the same way as it is currently. The key to bringing your business back to life and transforming it into a viral sensation both online and offline is to start thinking in a new way. If you’re giving your company new life, then that means doing things differently. Here are some pieces of advice to help you bring your organisation back from the brink and help turn it into a sensation with your target audience.
A strong website.
In the modern age, every business has a website. You likely already have one. If not, it’s impressive that you’ve built a company in the modern day without one, but the days of old marketing and traditional promotional tactics are out of the window now. It’s time to start from scratch, either way, and build a strong, captivating site for your business. Whether you hire somebody new to do it or simply tell your IT and designing team to think outside the box and start again, there are a few keys to success here.
Mainly, you should be focusing the redesign of the website around SEO (search engine optimisation) techniques. That means a layout which is responsive to all manner of devices, whether it’s a laptop or an iPhone, and keywords which are linked to commonly-searched terms by the potential customers you’re targeting. This has the effect of pushing your business higher up the search rankings and helping you go “viral”, whilst also impressing any visitors to your website. You’ll come across as a professional brand which surely must offer goods and services as neat and modern as its homepage.
Use online platforms correctly.
This is a big one in the online world. Your business might have social media profiles, but it might not be properly utilising them. You could research SMM (social media marketing) to better understand how your business could be using social networks to reach its vast audience of potential customers. It’s easier than ever to find your target market, even if that means there’s more competition than ever.
You need to focus your efforts to find the right consumers. Facebook advertising and live videos on Instagram are all things which could help to make a human connection with your customers. If you make your mark, people will share your content and do a chunk of the marketing for you. If you’re a restaurant, you could share succulent Instagram pics of your meals. It’s about marketing without being pushy.
Keep up with your existing customers.
Going viral as a business in the digital era is about making a real impression on the client-base you already have, whether it’s small or large. That means monitoring any mentions of your brand on social media and getting stuck in with the conversation so as to prove that you’re a friendly and approachable company. It might also involve rewarding the loyalty of customers with discounts or other deals if they refer their friends to your store.