Online threats and cybercrime have received increasing amounts of coverage in the news and media in recent years. With customers more wary about their personal data than ever before, as a business owner, you need to take steps to make them feel as secure as possible when they are buying through your website. There are many customers out there who will run away and use a more trusted site at the first sign of trouble. So, here are five of the top ways of making your customers feel more secure.
The little padlock that comes before a website address can go a long way towards making your customers feel more safe and secure in handing over their personal details. The technical name for this security feature is a Secure Sockets Layer. As well as the little lock in the address bar, other browsers use visual clues such as colored icons and visual cues to indicate whether or not the customer is in a secure part of the website.
Even if customers forget some of the information that they have handed over to your website (their username, password etc), you want to reassure them that it is safe. So, you should put in place a system in which customers have to request an email if they want to reset their personal information. There plenty of software items out there which help to provide a safe and secure customer experience. Even though this may be a little frustrating at the time, customers can be reassured that you are taking their security seriously.
Before you can accept credit cards on your ecommerce site, they have to pass a certain amount of Payment Card Industry (PCI) compliance testing. So, if your website accepts credit and debit cards, you need to comply with the PCI Data Security Standard. You can also reassure customers with the information that you are are following all expected standards.
When a buyer leaves your website and is redirected to a third-party site, an instant red flag appears warning them of this fact. This may be enough to put many customers off from continuing any further. So, if it is at all possible, you should avoid redirects entirely and keep customers on your website to complete their purchases.
Multiple Payment Options
Not all customers want to pay with a credit or debit card every time, so you should think about offering them some alternatives so that they can hand over their cash in the way that they would like. Obviously, you don’t want to go overboard with payment options to the point that it becomes inconvenient, but you should also look to cater to customers who want to hand over their money through other means.
Making your customers feel more secure when they are handing over their money should be one of your utmost priorities, and these are just a few of the best ways of achieving this.