In 2016, there aren’t many businesses that don’t harness the power of a website. It’s easily accessible, packed with useful information, and it isn’t costly to implement. However, you only need to do a quick browse of Google to find plenty of business websites that aren’t up to scratch. Whether they’re outdated or packed with horrible design features, it all creates a bad impression. In order for your business website to stand out, here are a few things to improve on.
Updating Your Content
Some say that the hardest part of having their own website is creating it in the first place. Those people aren’t going about the task properly! In truth, finding ways to keep it updated and engaging for viewers is usually much harder. You’ve got to find ways to constantly update your website and attract people to it. Whether that’s via a blog, important announcements or anything else, figure out a plan of action.
This is an area in which many businesses are big offenders! Web design isn’t easy, and a lot of companies don’t seek the help of a web design company for the task. Sometimes, the result is a messy, disjointed website that assaults the senses. If you’re uncertain whether this is the case, ask some unbiased participants to analyse it for you.
Search Engine Optimisation is just as important as actually creating the website itself. Without good SEO implementation, your website won’t be getting the views you had anticipated. By pushing it higher up the rankings of various search engines, you’ll benefit from a vastly improved number of readers.
Ease Of Use
This is particularly important for websites that offer services and products that can be purchased online. If your website isn’t easily accessible, potential customers will only browse for so long. Eventually, they’ll give up in frustration. Designing your website so that anyone can find exactly what they want with ease is crucial if you want to find success.
Nowadays, we live in a constantly connected world where social media reigns supreme. For that reason, giving people a way of sharing content via Facebook, Twitter and Email is important. It doesn’t take much to add sharing buttons to your website’s content, and it might just drum up a lot of extra attention for your business.
Depending on the type of website you’re designing, you might want to think about user interaction. It isn’t fun to sit through wall after wall of text, and viewers will soon get bored. If you can give them some kind of interaction from videos to mini-games, they’re much more likely to remain invested.
Conveying Your Overall Message
Above all else, you need to think about whether your website conveys your intended message effectively. If it has been bogged down by an excess amount of distractions and text, you need to get back to basics. Sometimes, the simplest designs are the best ones. Just because something looks good, it doesn’t necessarily mean it’s doing its intended job.