Here’s How to Set Up a Business in Just a Few Hours

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Setting up a business can seem like a complicated and time-consuming task. Much of the time it is, and there’s no question that you always have to put in some hard work. But getting the actual business set up and running actually doesn’t take much. You can have everything you need sorted out within a day, and even do it all in just a few short hours. With the right idea, you might even be making money much sooner than you would have hoped. If you’re thinking of setting up a business, here’s how you could have it done by teatime.

Find Your Quick Idea

You need to start with a business idea that you can set up quickly. There are clearly some types of business that you won’t be able to start within a day. If you need to develop a prototype for a product and test it out, it could be years before it’s ready to go on the market. Other concepts can be launched in no time at all, though. For example, you might be able to start selling products using dropshipping or offering a service like graphic design right away. Before you start setting up a new business, think about the feasibility of starting it in a matter of a few hours.

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Get Familiar with the Official Stuff

One of the most important parts of starting a business is making sure you follow the law. You don’t have to register your business right away, but you only have a limited amount of time to do it once you start trading. Many people start off by registering as self-employed, especially if they’re running a small business on their own. But you should take a look at other business models, such as registering as a limited company. You also need to know how and when to file your taxes, and how much you have to pay. If you’re working as an employed person, you need to factor that in. And if you’re going to earn over a certain amount from your business, you will need to pay VAT.

Choose the Right Website Tools

Getting set up online is an essential element of running any modern business. Plus, your quick business idea is likely to be an online one or one where an online presence is going to help you. While being on social media and certain third-party sites will be useful, your own website is also important. Choosing the right tools will help you get your site set up straight away, without too much hassle. It’s a good idea to choose a hosting service that has the tools you need, like the Wizz Hosting free website builder. Although you can pay someone to build you a website, it will take a lot longer. If you can select a template and build the site yourself, you can be ready in no time.

Put Your Product or Service Together

Of course, you’re going to need to make sure you have your products or services put together. If you’re going to be selling physical products, you need to get your supply chain set up. Do you need to order your first lot of stock or choose dropshippers to fulfil your orders? Even if you’re selling a service, you need to come up some copy to sell it and think about what exactly it is you’re going to do. It’s a good idea to spend some time looking at similar businesses for ideas.

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Set Up a Bank Account

A business bank account is a good thing to start with right away. While you can start by using your personal account, you need to be careful to keep your business finances separate from your personal ones. You need to keep a good record of your money going in and out for the business, so it’s easier to separate everything when you do get a business account. If you make an appointment with your chosen bank, you can open an account quickly.

Sort Out Accounts

Being disciplined about your accounts is important from the beginning. If you start off keeping good accounts, you should be able to continue doing it. However, eventually you might want to get an accountant to help you. When you first start your business, you might find that an organised spreadsheet is enough to help you track your income and outgoings. You don’t necessarily need any accounting software.

If you’re smart about it, you can get your business set up in just a few hours. But once you begin, you need to start putting in some hard work.

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First-Timer Freelancer Fundamentals

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A lot of people don’t like working for someone else. Having to work hard to make a small amount, while someone else makes loads is never fun. In the past, this was a trap that was almost inescapable for most people. But, with the help of the Internet, it’s much easier than ever to become a freelancer. This means working for yourself. And, it means that all of the money you make is yours; not someone else’s. To help you out, this post will be going through some of the fundamental considerations every freelancer has to make. So, now, you just have to do the legwork.

  • A place to work

First things first, you need a place to work. Of course, you probably won’t be wasting any expense on an office. This will cost far too much for most freelancers that are just starting out. But, it’s still important to have a good place to work. Your surroundings and environment are very important to your concentration. It’s easy to become distracted when you’re amongst your normal spaces. Instead, you should have a separate space. One that can be used solely for work. If you don’t have space for this; it could be worth finding a local library that is happy to accommodate. If you ignore this area; it’s easy for your work to go down hill. Working from home is hard enough for most people.

  • Finances

As a freelancer, you are in complete control of your own finances. The government won’t touch your money before it reaches you. Instead, you will declare your own taxes and expenses. Different types of freelancer will have to worry about different sorts of taxes. For example, a building contractor may be able to save money on their taxes but would have to remain IR35 compliant in the process. If they fail to do this; it could result in massive fines and even prison time. So, freelancers like this need to use a handy IR35 calculator to make sure they handle things correctly. Along with this, it helps for freelancers to use tools like QuickBooks to handle their accounting. This will ensure that your invoices, taxes, and other financial work is mostly handled for you.

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  • Computer hardware

Most of the work that freelancers do will involve computers in some way. Even if you work in some sort of field job; you will probably have to handle emails and accounting. And, to do this, you need to have a computer that will stand the test of time. Thankfully, most places give small business owners tax relief on purchases of things like computers. This enables you to get a better computer for your money, which will last you for much longer. The money that you can get back is usually around 20%. Most modern laptops in the mid-range are good enough for you to work on. If you’re a content creator, though, you might need something with a dedicated GPU and high-resolution screen.

  • Computer software

Along with your computer, you’ll need some software. Most people won’t need much more than word processing and other office software. And, nowadays, there’s no need to pay for this sort of software. Instead, if you make an account with a company like Google; you can use all of the software you’ll need for free. You’ll have to do it in-browser. But, this makes it much cheaper to run your company. If you make content like images or video; you might have to invest in some software from companies like Adobe or Autodesk. Thankfully, nowadays, most of these companies offer their software on a subscription basis. This is much easier than paying for this all at once. The software you use is a big part of your business. So, if you have to invest in this area; it’s worth doing it.

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  • A business address and phone number

One of the hardest things to gain as a freelancer is the trust of your customers. So, it’s important that you work hard to ensure customers have no reason not to trust you. Of course, this will start with the way that you talk to and treat your customers. This isn’t the limit, though. To be trusted as a business it’s important that the details you give to customers are professional. For a start, your email address has to be on the same domain as your website. Then, you should think about the physical address and phone number you give out. Thankfully, there are services out there that can give you a business number that can be used like a mobile number. This enables you to give customers a professional looking number, without having to pay for the expenses of an office. Companies like this will often also have a mail redirection address, which can make it look like your business is located elsewhere. These sorts of services are great for most businesses. And, they don’t cost a fortune to get set up.

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  • The services you use

Getting work as a freelancer can be incredibly difficult. At the start, no one will know your name. So, you will find it hard to get work based on word of mouth. As you get more work, this will change. But, until then, you have to find some ways to get work as often as possible. Thankfully, websites like Freelancer.com and Upwork.com can assist computer-related professionals in getting work. So, they’re great for people who make things like websites or videos. This won’t suit everyone, though. So, you might need something a little more specialised. There are loads of sites like this, too. For example, a chef might want to use a site like Chefs Hub to get their work. Or, a construction worker might use a local trade site to catch wind of jobs that are going. The services you use to find jobs could have a huge impact on your success. So, it’s worth making sure you do as much as you can here.

Hopefully, this will give you a good idea of what needs to be done as a first-time freelancer. Most people in this position will leave it too late to consider a lot of these things. But, this is a big mistake. Ignoring the important aspects of your work could result in huge problems in the future. Some of which are reversible; some of which simply aren’t. Don’t worry, though; it’s easy to get things done right, once you know how to.

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Moving Business Premises: The Checklist You Need

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In the middle of all of the stress and panic that are involved in moving business premises, somewhere, you have to try and keep a handle on your business. If moving home on a personal level is stressful (which, according to http://www.huffingtonpost.com/dr-carol-morgan/11-tips-to-cope-with-the-stress-of-moving_b_8676914.html, it is), you tend to be able to multiply it by 10 with a business move.

That’s probably not what you wanted to hear, is it? You were probably more hoping for something along the lines of: “moving business premises is super easy! You’re going to love! In fact, you’ll love it so much you’re going to want to keep moving!”

Sorry, doesn’t work like that. (Though if anyone actually figures out a way for that to be the case – spread the news, would you? Do the world a service!)

Anyway, so, moving isn’t going to be great fun. That’s why you need a checklist devised to try and make sure you keep everything ticking over the way it should be. Speaking of…

Item 1: Client Communication

If you have regular clients, then it’s important that you keep them up-to-date about the move. If necessary, directly contact them individually in the cases of your biggest clients.

For everyone else, keep your social media up to date with the details of the move and how it’s progressing. If you have a mailing list, then utilise it to keep everyone informed.

Item 2: Redirect Everything

If you regularly take supply shipments, then you need to make sure they are moving with you. Contact anyone who might be due to make a delivery to you over the course of the move and advise them where best to send their items.

For anything you might receive that you were not expecting, there’s services like physicaladdress.com that can forward your post on to you. Use this address as a cover all, perfect for that awkward phase where you’re half in the old place and half in the new one.

Item 3: Switch Your Supplies

Gas, electricity, air conditioning, the people who deliver the water for the water fountain – all of it. Write a list of everything that your business consumes and then run through it. Try and do this in one (admittedly very boring) efficient sitting. It genuinely is easier to just try and get it all out of the way in one go, so you can keep track of who you have contacted and who you haven’t.

Item 4: Ruthless With Items

Look around your current premises and see how much you value them. Everything is now going to be an expense, an extra cost with the moving company. It’s a perfect time for a good declutter and sort out, making sure you’re only paying to move items that you actually need and will use.

Item 5: Insurance

You want to figure your insurance so that it overlaps. Don’t have your existing insurance stop on moving day if that’s the same day the coverage begins on your new premises. Remember, with any new policy there will be a “no claims” period (usually around 30 days) so you want to make sure you’re covered for the entire duration.

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Growing Your Business From Local To Global

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It’s hard enough to create a successful business on a small, local level, but taking that business to a global level and still achieving success is an entirely different story. Maybe you’re running a small store on the high street or maybe your small team is operating its business from a tiny office as part of a huge, overwhelming complex. Whatever the case, it’s easy for a local business to feel small against its huge competitors. If you’re struggling to step up your game and grow your business to that global scale, here’s some advice which might help.

Be confident about your brand.

The key to stepping out of the local playing field and entering the internal ring with big corporate players is understanding how to define your company. If somebody asks you what makes your business different to all your competitors within the same industry, you need to have a clear, sharp and defined answer. If you don’t have that, then your business can’t yet hope to stand out from the crowd or being anything more than ‘that local business’ offering a certain product or service on a small scale.

Customers care about the brand voice in a competitive business environment. They see the same businesses offering the same products over and over again, which means there’s an over-saturated market and far too many options for your potential target market. People can choose whoever they want for whatever product they want, so you need to give them reason to choose your business over competitors offering similar things if you really want to step out into the competitive business world and climb the ladder within your respective industry.

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Physical growth.

Whilst physical marketing has almost died out in a digital world, there is still a lot to be said for understanding your target market in certain locations. If you look at your business’ statistics, you will still see clear trends and spikes in popularity with regards to certain locations. Your business model might simply be more popular in certain towns or cities than others, and the key to growing your organisation from a small firm which is ‘getting by’ to a global empire is to harness the power of those places in which your products and services are garnering the most attention and success from your target market.

You could work with a services office broker like London Offices, for example, to help find your company a new office in a location better suited to your business. The best way to understand your potential customers for areas in which seem your company seems to have delivered more goods or services is to move to that area. To grow into a successful organisation, as mentioned throughout this article, you need to be using a strong clientbase as the foundation for a successful marketing platform. You need to be building from the ground up in a place which seems to be attracting lots of interest for your business and using those intrigued and loyal customers to help spread the net and build a more successful following through word of mouth.

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Do the research.

Going international requires a certain mentality, and your business needs to do its research if it wants to be reaching customers from all manner of towns, cities and countries foreign to your headquarters. Going global is a complex process, and you need to understand the difference in your target market within different regions along with competitors within new territories and the way to market your business within new territories in order to stand out. Payment solutions need to be available for all manner of customers from all manner of countries, and your brand needs to be a little wider in scope and accessibility in order to broaden your target market on an international level.

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Important Client Visiting Soon? Here’s How To REALLY Impress Them!

When you have clients that like to spend lots of money with your company, you want to do your best to impress them and keep them interested in your products and services. That’s because they naturally provide a lucrative source of income for your business.

You want to ensure that your relationship with them never sours and only ever flourishes. You’ve no doubt given your client the right impression of your company the first time they met you and used your products and services. But, when they next come to visit, how can you keep them impressed with your brand always at the forefront of their minds? Here are a few ideas to give you some inspiration:

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Give your office a spring clean

The last thing you want to do is invite your client to visit you when your office is in a state of disarray! That’s why it makes sense to have the office professionally cleaned before your important customer comes to visit you!

You should also ensure that your employees tidy up their workstation and get rid of any unsightly mess such as loose paperwork strewn across their desks.You may also wish to consider some ideas to improve the looks of your office, such as getting some new plants or framed pictures installed.

Have a plan of action ready

Another important thing to do is have a timetable of what you wish to do with your client during the day. For example, you may want to have a morning meeting with them, breaking up for lunch and then a tour of your production facilities or demonstration of your new products and services. Once you’re done, you could arrange to meet with them for dinner to strengthen your social bonds with your client.

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Arrange to have them picked up and dropped off at their hotel

Is your client visiting you from another part of the country or, indeed, overseas? If so, it would be a kindness to arrange their transportation to and from your premises. Now here’s where you can REALLY wow them: you could have an executive chauffeur drive them around!

Believe it or not, the costs of hiring a limousine or executive transport aren’t that much higher than say booking a similar service through a local taxi firm. It will give your client a sense of status and importance. Plus, it shows them that you are not afraid of treating them well and that you value their business.

Don’t be late

One of the bugbears of any customer visiting a supplier or partner organization is waiting around for the people they have to meet! Punctuality is crucial with both people you meet for the first time and existing clients. With that in mind, don’t be late for your important client meeting!

Be prepared

Last, but not least, you should ensure that you prepare well in advance for their visit. Have all the necessary agenda items available at your disposal. Make sure your technology is working (i.e. computers, Wi-Fi, projectors) and that you have staff available to explain things of a technical nature that you can’t.

Good luck!

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An Essential Tech Guide for Law Firms

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When people imagine law firms and the lawyers in them, they don’t tend to think much about the technology that actually comes in useful for them. They think about equipment and stacks of paper and expensive suits, almost as though lawyers needed nothing else to keep their business going. Perhaps that was true, once.

These days, law firms need to get engaged with technology in some capacity. The same goes for any business out there, right? If you’re starting up a law firm, or just want to know more about the inner workings of one, then take a look at this guide to the technology concerns of your average law firm!

Desktops, laptops, or tablets?

Desktop computers aren’t exactly under threat, but many newer law firms do seem to be opting for laptops, especially with how mobile lawyers often find themselves. Which, of course, raises the question: was a move from a desktop a good idea? And, given the required mobility, shouldn’t all lawyers be using tablets now? Well, desktops should certainly be mainstays of the office. If it can be afforded, then a desktop at the office and a laptop on the go is probably the best approach. As for tablets, they can be useful in some scenarios (especially reading documents on the move), but they’re not great when it comes to typing at length.

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Software

People often underestimate the importance of software to the legal industry. One thing to remember is that a lot of the software that other businesses use are also required in law firms. Good examples of this are accounting, communication, billing, and calendar software. Of course, law firms also have their own needs that can only be dealt with using pretty specific software tailored for this industry. When you think about it, the need for interactive legal accounts, practice and document management software becomes pretty clear.

Social media

Yep, just like every other business out there, social media is useful in this field, too! But it may not be quite as important as it is for other businesses. Social media is great for increasing outreach, making it an extremely useful tool when it comes to marketing. But law firms don’t tend to engage much with people unless they’re directly linked to cases or potential cases. So it’s better to take more of a marketing approach if you decide to use social media as a law firm. It’s not absolutely essential – after all, it’s worth remembering that many profitable law firms in the U.S. don’t use Twitter!

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Cybersecurity

If there’s one thing that law firms should know, it’s that security is paramount. They have access to extremely sensitive data, and leaks to unauthorized individuals or even the public at large can not only severely disrupt a case, but also bring heavy and expensive legal repercussions on the firm itself. So as you consider the technology infrastructure and necessary gadgets and software for your firm, you must always keep cybersecurity firmly in mind. Only work with trusted manufacturers and developers!

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Thinking Of Outsourcing? Avoid These Potential Pitfalls

Hopefully, there will come a time when the business has to consider outsourcing. Outsourcing is an excellent sign because it means the firm is growing. Plus, there are plenty of benefits to bringing in an outside team. But, there are also plenty of pitfalls you have to watch out for, too. They don’t mean that outsourcing is bad and you should avoid it because you shouldn’t. What they mean is that you have to be extra vigilant before you sign on the dotted line.

Here are the things to watch out for when you go from in-house to out-house.

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Using An ‘International’ Firm

No one wants to seem xenophobic, especially in the Trump era, but this has nothing to do intolerance. Instead, it has everything to do with communication and a smooth transition for the firm. Although businesses in India are cheap, they are thousands of miles away. It’s for this reason that companies are choosing sites like http://www.rouge-media.com because they know they will have a better connection. If they need something doing, they can get on the phone at any time of day and figure out a solution. That isn’t possible when your ‘partner’ is five and half hours in front.

Failing To Develop Goals

It’s amazing how many companies choose an outsourcer and think that the hard work is over. As a result, they do none of the important tasks like coming up with business targets. After a few weeks, the partnership hits a snag and they have no idea why. Without goals and objectives, there is no point in hiring an outside firm in the first place. If you don’t have any way to measure their effectiveness, you might as well throw the money down the table. Plus, it means the out-of-house company won’t understand their role according to www.workforce.com.

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Underestimating Participation

Implementing your goals and targets means you will have to use up a lot of time and energy. Yes, you read that right – you! The outsourcer will do most of the heavy lifting, but they need help before they start. For example, they need all of the relevant information to hit their objectives. Otherwise, the agreement will fall flat. So, you will need to copy files and pass them along, as well as sitting down and thrashing out both parties’ roles. Then, there is the obligatory meeting every month or so to make sure everything is on track. And http://www.businessnewsdaily.com says don’t forget that you have to talk to the workforce. Outsourcing affects them, and they deserve an explanation. Regarding outsourcing, you should always be ready to spend time and energy.

Picking Blindly

What does this mean? It means that there is a temptation to choose the first company you see. As soon as you see them, you think ‘oh, they are great – they have everything we need!’ And, they might be the perfect addition to the payroll, but it is a bad idea to give them the job without further inspection of the market. Even if it doesn’t seem likely, there might be a better firm that is cheaper and more productive. You will never know unless you do extensive market research.

Avoid these mistakes and the partnership should work a treat.

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Resurrecting Your Business: From A Slowing Spiral To Going Viral

Many businesses hit the wall at some point. Perhaps you’ve run out of new ways to impress your existing customers or perhaps the constant evolution of your specific industry is moving too fast for your company to keep up. As hard-working and determined as you and your team may be, it’s easy for the slowing spiral to take hold and your business’ potential to start dwindling, even if you think you’re doing everything right.

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Resurrecting a business after a rough and unexpected turning point might seem like an insurmountable task on the surface, but that’s only the case if your company continues operations in exactly the same way as it is currently. The key to bringing your business back to life and transforming it into a viral sensation both online and offline is to start thinking in a new way. If you’re giving your company new life, then that means doing things differently. Here are some pieces of advice to help you bring your organisation back from the brink and help turn it into a sensation with your target audience.

A strong website.

In the modern age, every business has a website. You likely already have one. If not, it’s impressive that you’ve built a company in the modern day without one, but the days of old marketing and traditional promotional tactics are out of the window now. It’s time to start from scratch, either way, and build a strong, captivating site for your business. Whether you hire somebody new to do it or simply tell your IT and designing team to think outside the box and start again, there are a few keys to success here.

Mainly, you should be focusing the redesign of the website around SEO (search engine optimisation) techniques. That means a layout which is responsive to all manner of devices, whether it’s a laptop or an iPhone, and keywords which are linked to commonly-searched terms by the potential customers you’re targeting. This has the effect of pushing your business higher up the search rankings and helping you go “viral”, whilst also impressing any visitors to your website. You’ll come across as a professional brand which surely must offer goods and services as neat and modern as its homepage.

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Use online platforms correctly.

This is a big one in the online world. Your business might have social media profiles, but it might not be properly utilising them. You could research SMM (social media marketing) to better understand how your business could be using social networks to reach its vast audience of potential customers. It’s easier than ever to find your target market, even if that means there’s more competition than ever.

You need to focus your efforts to find the right consumers. Facebook advertising and live videos on Instagram are all things which could help to make a human connection with your customers. If you make your mark, people will share your content and do a chunk of the marketing for you. If you’re a restaurant, you could share succulent Instagram pics of your meals. It’s about marketing without being pushy.

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Keep up with your existing customers.

Going viral as a business in the digital era is about making a real impression on the client-base you already have, whether it’s small or large. That means monitoring any mentions of your brand on social media and getting stuck in with the conversation so as to prove that you’re a friendly and approachable company. It might also involve rewarding the loyalty of customers with discounts or other deals if they refer their friends to your store.

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Guide Your Own Destiny By Controlling Your Marketing

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A lot of businesses can hardly afford to pay for professional marketing. But, in the world of modern business, it’s important for a company to market themselves well. Otherwise, they won’t be noticed by customers. Handling your marketing yourself doesn’t have to be difficult, though. If you’re willing to put the time into it; you can reap some serious rewards. And, to help you out, this post will be going through some of the critical areas you need to be considering.

There are loads of social media sites out there. Some, like Facebook and Twitter, have millions of active users. Most of these sites are free, top. So, the provide an excellent platform for advertising; with the potential to allow you to reach thousands of customers. To use social media well, though; you might need some help. First, you have to make sure that you post regularly. The best way to do this is by making posts ahead of time, and scheduling them to be posted using a service like Buffer. You also need to think about consistency between your posts. They all have to be unique and interesting. Otherwise, they won’t be popular.

A lot of businesses like to have printed items to market themselves. This sort of approach works well for companies that sell consumables, like food places. And, it’s good for local companies. The prices of printing can be very high, though. So, it can be best to simply buy your own printer. You’ll need to get something that’s professional-grade. But, the price of printers has gone down massive in recent years. It’s not too expensive to get something that can serve you well for years. But, when you have printers; you’ll also need ink. Having a good supplier for something like this is important. A company like Dublin Cartridge is a one stop solution for all home and corporate printing needs and can be what you need to start printing. Always make sure the company you choose has a good track record.

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Marketing can be difficult when you don’t have much experience. This leaves a lot of businesses relying on other companies to handle it from them. But, this doesn’t have to be the way. You don’t always have to pay for help like this. Instead, you can get it from people who don’t mind helping people for free. There are loads of communities and blogs dedicated to marketing. It doesn’t take long to find websites that can help you. Always make sure that the people who give you advice know what they’re talking about. People will usually post their credentials on sites like this. And, you should only trust the ones with proof of their experience.

Hopefully, this will give you a helping hand when it comes to taking your marketing into your control. It’s worth doing this sort of thing when you’re starting out. It will limit your reliance on other companies. And, it will help you to make sure your business has the tools and practices in place for when it grows.

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Ratchet Up Your Mechanics Business!

The running of any company that deals with the public is always a challenge. Running an auto mechanic business is a dandy of a customer service industry because they are entrusting you with their vehicle, and we all know the issues that arise when we put our car in for a service! We always end up getting charged more than we think and there’s that barrier between the customer and the service. This is because there are so many things we don’t know about fixing a vehicle that we worry about getting swindled in the process. So what can we do to set up an auto mechanics business that delivers what it promises?

Organization Is Essential

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It may sound blatantly obvious, but keeping this type of business organized can be quite a task. The layout of the shop floor is something to think about in this respect. Health and safety in an environment where there are tools and heavy machinery is priority number one. Having lubricants and oils out in the open can cause hazards. Keep all your tools in a secure place after they have been used will reduce the amount of trip hazards, and having your layout in such a manner that it is appealing to the customer will help too. Another method to keep your business organized is to use various technology, like computerized accountancy tools. Suppliers of oils, lubricants, and other essentials are an essential part of keeping organized, and instead of going for various suppliers, you can work with just a handful to keep your costs down. This is a better way to keep track of your outgoings. This is especially useful if you are a one-man band and you find yourself doing many different roles in the company.

Customer Service Is THE Skill You Need

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While it is possible to make repairs and charge through the nose for them as much as any other auto mechanic, the issue many customers have with these types of businesses is the trust factor. People feel that when they go to get their car fixed that they are going to get done over in one way or another. What is the answer? Communication! This is the key skill to build a bridge with the customer. A lack of communication is the reason many people begin to distrust because they are not being kept updated on the car and this lack of trust can begin to fester. Before you know it, they will not be bringing their car to you ever again. A few ways to counteract this lack of trust is to let the customer know how long you will be with their car, or give them an estimated time frame. Honesty is the key to building effective customer/business relationships. You could put a statement or a promise on your wall that sets out your aim to provide trustworthy and honest services. Ultimately to run a business like this effectively you need to promote trust and loyalty from your customers, and this can only be done if you are trusting, honest and reliable first.

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