The Real Reasons You’re Not Making The Sales You Want, And How To Fix It

Since my own experience with bad sales, I’ve learned a lot, both from a strategy point of view, and from a mindset point, so I’m going to share with you exactly how you can deal with, and, ultimately overcome this situation.

Now, before we get into the steps involved, I want you to know that I get your frustration – trust me, there were days during this period when I totally lost my cool. I wanted to give up, I thought I was destined to fail.

1. Let people know you have something to sell: Okay, this sounds insanely obvious, right? You’re probably thinking, “I run a business, of course they know I want to sell them something.”

Honestly, I wouldn’t be too sure about that. When I was in this situation, it took me a while to click on to the fact that I was basically training people to ONLY expect free from me. I had the word “FREE” plastered all over my website. About 8 times just on my opt-in page alone.

Now, I know that the purpose of this page is to give a good freebie, and usually the word “free” – or, at least a reference to it is going to be pretty helpful in conveying the message here, but don’t go overboard with it like I did.

You can also try words and phrases like: “exclusive” or “free for a limited time” to mix it up a bit.

Trust me: it makes a difference.

After someone signs up for your freebie, it wouldn’t be the worst thing in the world to make an actual paid offer. Not something massive – the amount is not really the focus, it’s simply about planting the seed and letting people know from the beginning that you do have things for sale should they choose to purchase.

2. Get your head in the game:  whether you like to hear it or not – if you’re in this position right now, your mindset probably sucks. I know mine did.

The funny thing is, I was actually working on my mindset, and thought I was doing quite well – but I wasn’t working on it hard enough.

I wasn’t working on it daily, and I wasn’t putting it as a priority. Mindset is everything, and you’ll have to acknowledge it at some point unless you want to stay right where you are – which is also cool if that’s your thing.

Nobody likes desperation. Get honest with yourself about why you feel this way – maybe you journal, get in the shower, go for a walk, whatever you need to get into that space of truly reflecting. Own your feelings, and deal with them.

3. Give before you get: Are you so desperate to make a sale that you’re jumping right in and offering them something before they even know who you are? Would you ask someone to marry you on the first date and expect them to say yes?

4. Be patient: Realize that not everyone who joins your community will buy from you – in fact, most won’t. That’s okay because they might tell 10 other people how great you are who DO buy from you.

Also realize that not everyone will buy right away. Again, focus on giving good value, and make your offers, but let go of the need for them to buy right away, and know that they will do when the time is right for THEM.

5. Invest in yourself: The amount of people I speak to who claim not to have money-blocks is equal parts astounding, but also not surprising.

Though, let me ask you this: when was the last time you actually invested in your own business? Have you taken any sales training, or made other investments in your development? Maybe consider searching for some Sales Training for best results and see what you can find.

It doesn’t have to be a massive investment – the amount is actually pretty irrelevant compared to what the act symbolizes.

I never fail to be baffled by the amount of people I speak to who are struggling with things like getting clients, selling their products, or just otherwise growing their business, but who also don’t see that they’re causing this themselves by not investing in their own business.

If you’re not practicing what you preach, and won’t invest in things to help you, then how can you reasonably expect others to invest in you? You’re essentially saying that you’re not worth investing in, so is it any surprise that the people you attract may also feel this way about you?

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Why Your Small Business Needs To Enter The Digital Age

It’s easy to look at your small business and shrug off the need for certain aspects of technology or the internet. If you’ve already achieved success without digital means, and perhaps this is due to your influence over the local area, you might think you’re sitting comfortably and there’s nothing more which needs to be done.

Of course, no matter the size of your business, there’s always more you could be doing to improve your success. The internet is a symbol of connectivity, and it’s just as useful for communication within and without your business as it is for you to communicate with friends on a personal level outside of work.

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Perhaps you already use the internet within your business, but you might be missing a few tricks.

You might have a website and you might even have social media, but how do you use them? Do you apply online marketing techniques using your brand name and image? Are you pulling in new clients from surrounding areas using the power of technology?

It’s time to enter the digital age, because every other company already has done. You may think it’s not for you because you’re only operating on a small scale, but it’s time to stop thinking about the internet on a global scale and think about the individuals who use it.

The majority of people search for services and shops online.

No matter how small or how localised your business is, there’s a chance you could be missing out on a whole heap of potential customers, within the local area, who only use the internet to search for new services related to your industry. Customers are using social media and other online browsing platforms every single day, meaning that you might not be fully tapped into potential brand-building opportunities.

Monopolise the internet by spreading word of your services through social media and ensuring you target people within your local area. You’d be surprised how many more customers you might find that had previously overlooked your business, or simply never heard of it. You’ve got to build your online image and promote it through the internet, as well as the ‘real’ world.

It might be time to consider Cloud computing.

Cloud computing is another example of modern technology designed for businesses operating in all sorts of capacities on all manner of scales. Experts at places like Yorkshire Cloud could help you set up an efficient system if you’re unsure as to how Cloud technology could improve your business.

The key thing to note is that remote working can improve your business’ image in terms of modernity, but it can add a layer of security to company files and save on travel costs for certain employees who could potentially work from home if they don’t live too near to the company premises. This could be cost effective for the company too, because you may not need to pay employees so much if they’re cutting down on their own costs.

Perhaps now you’ve got an idea of why it’s so important to always push your business further and observe what your competitors are doing in the marketplace. Every other business is using digital mediums to your advantage, so why don’t you? Make the most of your social media profiles and spread your brand as far as possible to ensure you’re not missing out on any potential clients in the local area.

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Top Tips for Autumn Frizz

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The arrival of autumn brings a whole new set of challenges for hair care, with frizz being the most common. When even the tiniest drop of rain can completely ruin your carefully straightened tresses, now is the time to adjust your haircare routine to keep your frizzy hair under control…

According to L’Oreal frizzy hair is a top beauty complaint for 30 per cent of women. Whilst there are some unavoidable causes like autumn drizzle, frizz prevention truly begins with you. There are a number of tricks for minimising frizz, as well as some products to help your hair stay as smooth as possible…

Build up resistance to heat

Frizz is mostly caused by a lack of moisture in your hair, therefore, if you continue to use a straightener or a high heat blow dryer every single morning, your hair will dry out even more, contributing to a frizzy mess.

Shampoo Truth recommends to dry your hair naturally, at least once a week, to build up resistance to heat. Even though the style may not be up to your usual standard, it will give your hair a rest from those thermal tools! It is also a great opportunity to experiment with hairstyles like braids and buns, for a relaxed weekend look!

When you do use heat, be sure to prep your hair with a protective leave-in conditioner to provide a barrier between the hair strand and the heat of dryers and irons. When you do use a straightener, dial down the heat and don’t hold it in one place for too long. Be kinder to your hair!

Choose the right brush

If you use a brush to straighten your frizzy hair while blow drying, use a natural boar-bristle brush like this one here. It will help carry your scalp’s natural oil down to the ends, keeping your hair hydrated and helping to block out humidity. This is very important as metal brushes with often uneven, jagged bristles can cause dry hair to tear.

As we are on the subject of brushing, remember to never brush your hair when it’s wet, as it is prone to being torn or broken with the bristles of the brush. Use a wide tooth comb instead and always use a leave-in conditioner or detangler to help smooth the way.

Choose the right shampoo

Anti-frizz shampoos are the best way to beat unruly hair. Look for one with glycerin in the ingredient list since it helps combat frizz by hydrating it from the inside out. It also creates a protective coating over the outside of the hair shaft so it doesn’t break.

To ensure you can see the full effects of your anti-frizz treatment, pick a few different shampoos and change them every now and then. Your body easily adapts to different ingredients, resulting in the loss of their effectiveness. A combination of different shampoos and different conditioners can be rotated with great success, for super soft and controllable hair!

Don’t forget to moisturise 

Maintaining your hair’s natural moisture is the key to smooth and frizz-free hair. If you don’t give it the hydration it needs, your frizzy hair will get its moisture from somewhere else, like autumn drizzle and humidity in the air.

Look for a moisturiser that contains hydrating ingredients, such as shea butter and strengthening silk proteins. This will fill any holes in your hair shaft that absorb outside moisture, transforming your hair into silky smooth locks.

If you are looking to save money, try some homemade moisturisers including olive oil. Rich in healthy fats and vitamin E, it will leave you with deeply hydrated hair, healing split ends at the same time. This olive oil hair remedy mask will keep your cuticles smooth and healthy. If used regularly, it will leave your hair much stronger and healthier, preventing it from becoming too frizzy.

Remember that you are not the only one and many women struggle with frizzy hair. To keep your frizzy hair manageable, the key is to understand what causes it and keep up a hair care regime…

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What Are the Very Best Office Productivity Boosters?

When you run a business, productivity should be near the top of your list of priorities. If your business is not productive, it won’t ever fulfill its potential, which would be a real shame. So, what are the best office productivity boosters out there? There are plenty of ideas and tips that you can take advantage of, but some are more worthwhile and have a bigger impact than others. Here are the very best of them.

Effective Communication

Effective communication is one of the most important things in the workplace. If your employees and managers are not communicating in a way that is adequate, productivity levels will start to slide. Once those lines of communication begin to breakdown, a rift will start to develop, and this can frustrate people on both sides of the divide. Rather than letting this become an issue in your workplace, you should try to put communication systems and practices in place that make it easier for everyone to get messages from A to B. It’s simple to do, but it will have a big impact.

Use Better and Faster Office Appliances

They say that a good workman doesn’t blame his tools. But this is a pretty simplistic and reductive saying. Sometimes, your employees can only do their best work and be more productive if they’re given the right tools and office appliances to help them. How are they going to get more work done if they’re expected to work with hardware or software that is slow or frustrating to use? You should invest in better and faster software that everyone can use to get the job done. Things like managed print services might also help out. This will speed up processes and tasks that have to be taken care of repeatedly in your office.

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Clear Motivation

For employees to be productive, they need to have clear motivation. But motivating your workforce is not always easy. Some of the work they do will be dull and repetitive. And who would excited about that? So, you could set some goals to give them something to focus on and aim for. These goals should not be strict, and they certainly shouldn’t be unrealistic. Unrealistic goals act as drains on motivation. People won’t be motivated if they think that they are being asked to do the impossible. Instead, they will just switch off and ignore the targets altogether.

Skills Development

When people can develop their skills in the workplace, they will be more likely to work hard and improve. This should lead to greater productivity levels. Whereas, if people are not given a chance to improve themselves, there is no hope of them improving their work. So, you should give people in your office every opportunity to improve themselves and the work they do. If you can do that, it won’t be long before you start to see the productivity benefits. You could offer extra training on the job, or you could pay for external courses and training opportunities.

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Going it Alone: Simple Ways to Improve Your Sole Trader Business

When you’re a sole trader, you have a lot of pressure on your shoulders. You’re the one in charge of running the company, and no one else is going to do it for you. That can be daunting, but it can also be freeing. You’re the one making all the important decisions, and you don’t have to listen to other people trying to tell you what to do. If you want to improve your overall business, it might be best to try out some of the ideas discussed below.

Make Some Changes to Your Van

For many sole traders, their van is their livelihood. You have to look after it and make the most of it if you are going to keep making money and stay afloat. Luckily, there are all kinds of ways to improve your van and what it can do for you. There are van storage systems that can help you to make the most of the space you have in your van. This can be useful for any sole trader that needs to take tools and parts on jobs. You could also make upgrades to the suspension to make the vehicle drive better and last longer.

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Use Modern Technology to Advertise Better

These days, you can’t afford to ignore the significance of advertising when running a sole trader business. It’s not enough to set up an advert in the local director or put up some signs, though. Those kinds of advertising techniques are alright, but they’re not adequate. To reach more people, your business needs to have its own website, a Facebook page, and maybe even a Twitter account. Then you can use these platforms to spread the word and advertise your services. On top of that, you might want to place some online adverts on various relevant websites. They can help you get the message across to more people.

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Link Up with Other Sole Traders

It can be a great idea to link up with other sole traders that do different things to you in your local area. For example, if you’re a plasterer, you could find a painter and decorator and link up with them. That way, you can get increased exposure and more clients, and so can they. By helping other traders in a similar situation to you, everyone can benefit, so it’s worth trying out. As long as you remember not to build links with your competitors, you should be able to find success by doing this.

Use Credit Card Processing

This is one of those simple changes to your business that really does have an impact. If you want to take your business to the next level, it’s vital to accept cards. You don’t want to force people to pay in cash when you do a job for them because people are using cash less and less. It’s up to you to move with the times and meet the precise needs of your customers. That’s what it’s all about when it comes to pleasing your customers and offering them the very best service possible.

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Get That Ice Or No Dice! Everyone Should Consider A Diamond Engagement Ring!

Over the last few years, we have seen a lot more flexibility with wedding trends and traditions. No everyone has speeches or seating plans. Some prefer a pink or blue dress, while others choose locations like the Space Centre or Kew Gardens instead of a traditional church. Others choose to head off to a beach, or even to Las Vegas to tie the knot! Some people even choose a ruby, opal or emerald engagement ring. But diamonds still remain the most popular symbol of engagement and here’s why.

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Diamonds

Diamonds more so than pearls or rubies or sapphires are highly prized in the jewellery market. They are beautiful clear colour jewels with a crystal structure. They are, in fact, one of the rarest jewels that you can find on Earth. They are actually produced over million of years when carbon comes under pressure. Or they can also be made in a lab environment, although these are often not as expensive as the naturally made kind.

Symbolism

You should consider a diamond engagement ring because of the expense. Yes, there is no getting away from it. Diamonds are expensive. But why is expense important when you get engaged?

Well, traditionally it plays into the seriousness with which the groom is proposing. It’s almost like security. You know that if he has spent a lot on the ring, he is or likely to go through with the wedding and that he can provide for the future.

Another old fashioned reason is that it can symbolize how much the bride means to her man. An expensive ring shows that he holds her in high regard and will do what he can to make her happy during their married life.

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Diamonds are also one of the hardest materials on earth. Which make them practically indestructible. That means that they are a symbol of lasting commitment you are making by getting engaged.

Are these traditions outdated?

The thing is that we don’t often talk about these traditional conventions. So people aren’t always exactly aware of why expensively is better. Also, there are a little outmoded now women are out there making their own money and paying their own bills.

You have to remember too, that these days most people haven’t just got money to throw around. So they may be looking for a stylish but cheaper option when it comes to getting engaged. That why other stones are becoming more popular.

Of course, it is still nice to have the symbolism of eternal love represented by the diamonds. Luckily, it’s possible to find some gorgeous preloved engagement rings from designer jewellery companies. So you can get the look without spending all of the money you have in reserve for the wedding.

Diamond or nope?

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So times have changed. Getting a diamond engagement ring is no longer about providing security for the future or proving the depths of your love. But they are still meaningful as engagement jewels because they symbolise the everlasting nature of love.

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7 Places to Play Sports and Activities in Oxford

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Oxford is certainly a proud sporting city. Thanks to Oxford University a great many sportsmen and women have honed their skills and gone on to compete on the world stage – an amazing 158 Olympic medals have been won by Oxford University alumni. The first rugby club ever was founded in Oxford. And today Oxford is the place to be when you want to compete, or just get fit. Here are some of the best places to work out, play sport, or be active in Oxford.

  1. Barton Leisure Centre

This leisure centre is located to the east of the ring road. It has a huge swimming pool plus a gym and an exercise room.

  1. Leys Pools and Leisure Centre

Three is another large pool here along with a family pool, badminton and football spaces, snooker, a gym, function rooms, and a crèche.

  1. Ferry Leisure Centre

The Ferry has a six-lane pool as well as a smaller pool, plus squash courts, a gym, sports hall, dance studio, and the place offers a wide variety of fitness classes.

  1. Hinksey Pool

This is an open-air pool within a park, and it is heated to perfection with lovely views, plus refreshments are available. It’s usually open during the summer months.

  1. Oxford Golf Clubs

If you want a round of golf you are spoiled for choice in the area surrounding Oxford. Private and public golf courses provide high quality courses and facilities for golfers and those that prefer to watch. An oxfordshire golf club usually also offers other facilities such as a spa, a pool, a restaurant, or a bar.

  1. Private Gyms

There is a variety of gyms in Oxford where you sign up for a membership and pay monthly to use the facilities. All offer something slightly different, at different prices, so it pays to shop around to find the one that suits you best.

  1. Oxford Fitness Clubs

Again, a variety of choices are on offer from the Oxford Martial Arts Academy (OMAA) which provides a full range of martial arts tuition, tennis clubs and courts all round the city, yoga classes too numerous to mention, a games hall that can be hired by basketball, gymnastics, badminton and other teams, an ice rink, korfball clubs, American football clubs, fencing, sailing, canoeing, kayaking, cricket, triathlon, and much more. If you want to get active, you’re in the right place in Oxford.

 

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Failing To Fund A Business Is More Common Than You Think!

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You might think that it’s easy to arrange and organise funding for your business, but it isn’t. In fact, it’s true to say that a lot of companies struggle to get the funds they want when they need them. There are a wide variety of reasons why this might be the case. By looking at them in more detail we can better understand the situation and work to find effective solutions.

Commercial Viability

If your business idea or concept isn’t commercially viable, you’re going to struggle to fund it from day one. The reason for this is quite simple. No one’s going to want to invest in your idea because there won’t be enough people who are interesting in buying your product. You will even struggle to get a business loan that can often be used to jump start a problematic company. So commercial viability is crucial and if your business doesn’t have it, you need to find it. You can do this by focusing more funds on marketing and promotion. This should help you reach a wider audience that might be interested in your company.

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Risks And Gambles

Investors hate businesses that are risky. They hate them so much that they will avoid providing even the most basic services to high risk companies. If your business is classified as high risk, you might even struggle to get the most basic financial support for your business. For instance, you will no doubt want customers to be able to pay for products in as many secure ways as possible. Particularly if you are providing products that are expensive and difficult to pay for straight up. However, if your business is high risk, you might struggle to find a service suitable for your company. Luckily high risk merchant accounts are available online to fit this need. Therefore, as long as you invest in the services of one of these companies you won’t need to worry.

Payback

Many business owners struggle to get the money for their company because their customers fail to pay on time. Rather than paying straight away they hand the business the equivalent of an IOU. Now, you might think the best way to deal with this is to not accept purchases from any companies that refuse to pay up front. There are two issues here. First, they might not announce their intention to pay later upfront. Second if you don’t let them handle the transaction this way you could lose the sale completely. That’s the last thing you want. There’s an easy fix though and that’s to sell on the unpaid invoices to quickly gain the money you need.

No Charisma

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Lastly, to ensure you get investments in your business, you’ll find you need charm and tact. Without this you can almost guarantee that investors are going to look the other way. Don’t forget, it’s not just your business that needs to be marketable. You do as well and if you’re not you need to find someone who can fill this void.

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Elevate Employee Morale With These Simple Changes

Since starting your business, you’ve probably discovered that it’s not quite what it’s cracked up to be. While you may have a lot more freedom compared to your last day job, there’s far more responsibility and varying factors to worry about, and you’ve probably had to work a lot harder than ever before. Remember, working at a start-up isn’t just stressful for you; your employees are going to feel the sting too! If you’re not seeing as many smiles in your office as you’d like to, here’s a few ways to elevate employee morale.

Be A Nicer Boss

I thought I’d start this post off with the simplest tip I can offer: be nice! Okay, you’re here to make sure the business continues to turn a profit, and grows according to the plan you’ve set out, not to be popular. However, working under a boss who goes out of their way to make your work more enjoyable can be a huge morale booster. As rushed and hectic as things may be, remember to use those magic words you were taught as a child whenever you’re interacting with your staff. When you do have some time spare, instead of just reclining in your office, have a walk around and chat to someone. Ask them how things are going outside of work, and what their plans are for the weekend. Little touches of courtesy can go a long way!

Clean Up

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Like many business owners, you might have started the company all by yourself, setting yourself up online, working late nights, and living on a diet of takeaways and energy drinks. While I admire anyone who can dedicate themselves to any kind of project like this, it may have made you a little too comfortable around dirt and clutter. Now that you’ve grown your operation enough to have an actual commercial premises, those dark days should be well behind you! Consider hiring a full-time cleaner, or outsourcing some professional office cleaning, and upping cleanliness standards throughout your office. First of all, this will reduce the chances of your employees getting sick, which is never good for a person’s mood. Furthermore, a clean and tidy office is more welcoming and attractive, and will encourage your employees to take more pride in the business they work for.

Recognise and Broadcast Achievements

One of the biggest things which will diminish a person’s morale is pushing themselves as hard as they can at work, and feeling that their work goes unappreciated or unrecognised. One way of giving your workforce a great morale boost is by recognising achievements, and broadcasting these throughout the entire workforce. As long as they’re not prone to get embarrassed, this will be a great ego boost to any of your workers, and will push them to try even harder at their next piece of work. It may also motivate other employees to get stuck into their work when their attention is waning. Every couple of weeks, think of things people have done that have really benefited the business, and send out a group email about it. Just make sure you’re not playing favourites!

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Office Party SOS! How To Avoid Being On The Worst-Dressed List

We’re in December, and this means that the Christmas countdown has officially begun. For many of us, the festive period involves at least one party. If you cringe every time you read the worst-dressed lists in the papers and magazines, you’re probably hoping to swerve this accolade at your work bash. Here are some tips to make sure you’re the talk of the office for all the right reasons.

Finding a style that suits you

Very few people suit every style of party outfit going. Unless you’re one of the very lucky ones, you’ll probably need to try a few options for size before you find something perfect. When you’re shopping for new clothes, always bear your body shape in mind. Certain shapes and fits will flatter some body shapes much more than others. If you’re not sure what suits you, try on lots of different styles. You’ll also find some helpful tips online. Aim for a look that highlights your best features. If you love your legs, but you’re conscious of your stomach, for example, go for an A-line mini dress. If you’re proud of your abs but you hate your thighs, a crop top and pleated midi skirt will flatter your shape.

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Avoiding underwear issues

Nothing spoils an outfit like a stray strap or a visible knicker line. Thankfully, today, there are all kinds of pants and bras out there. You can buy shapewear to slim you down and give you a fabulous silhouette. You can order backless and strapless bras and pants with no VPL. Or you could opt for something more alluring, like a silk underwear set. Always match the colour of your underwear to your dress or skirt. If you’re searching for underwear this party season, have a look at offers like the Tutti Rouge sale at Knicker Locker.

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Dressing for the occasion

When you’re going to a celebration of any kind, it’s important to dress for the occasion. You don’t want to stick out like a sore thumb or be uncomfortable. If it’s a formal dinner, go for a dress or skirt and heels. If you’re going for lunch or cocktails, skinny jeans and a sequin top or a tailored jumpsuit may be more suitable. If it’s an informal gathering or a fun activity, like outdoor ice skating, opt for a casual look. Check the weather forecast before you leave the house. Take a coat if you’re going to be outside for any part of the evening. You can always take it off and put it in a cloakroom when you arrive.

As a general rule, it’s best to avoid showing too much flesh at a work event. It’s a party, but you’ll be there with your colleagues and bosses. Avoid plunging necklines and incredibly short hemlines. Nobody wants to be the person everybody’s talking about at the water cooler the next day because they’ve exposed a bit too much.

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Buying clothes that fit

This may seem obvious, but many of us buy clothes without trying them on first. Sizing varies so much between different brands and labels. The style of an item can also affect the way it fits you. If you buy a dress, and it’s too small or too big, it won’t look right. Try and make time to try things on in the shop, or order different sizes if you’re shopping online. You can try them at home, and then send the one you don’t want back to the store. Many of us vow to slim down before Christmas parties. But resist the temptation to buy something as an incentive. If you don’t hit the target, you’ll have wasted your money on a dress that doesn’t fit.

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It’s that time of year again. The office Christmas party is looming, and there’s a mixture of excitement and trepidation in the air. We all want to have fun at Christmas, but it’s essential to know your limits when it comes to the work party. Dress for your body type and the occasion. Think about the dress code, and go for something that flatters your shape. It’s important that you feel comfortable and confident, as well as looking fabulous. Try different styles on, and make sure you get your underwear right. If you’re ordering online, give yourself time to find something else if what arrives doesn’t suit. It’s also wise to buy two sizes just in case. Parties are all about having fun after months of hard work, and hopefully, this guide will help you to plan the perfect outfit and steer well clear of the worst-dressed list.

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