3 Reasons Why You Shouldn’t Ignore Digital Business

The digital space has exploded in recent years. From being a niche market, it has established itself as the main way we interact with customers. Old forms of business aren’t dead yet, but their days are numbered.

Entrepreneurs now accept that if they’re going to meet their customer’s needs, they’re going to have to embrace new platforms. But incorporating these platforms into a business plan is easier said than done. There’s a big difference between having an idea and actually carrying it out in the digital space. For many firms, it’s the technical difficulties of implementing new systems that are holding them back. But ignoring digital business altogether just isn’t an option. Here’s why.

Most Of Your Customers Are Online

The average amount of time that people spend on the internet increases year after year. A couple of factors have driven this trend. Access has been made a lot easier with the rise of the mobile web. And internet connections have gotten a lot faster, improving the user experience. The bottom line? Customers have an endless thirst for information.

As an entrepreneur, you want to leverage this opportunity. That means that you have to work to integrate your back-end with your website and make the user experience seamless. Once you’ve got a site that works well and feeds through to your CRM systems, you’ll create a far better user experience.

It Makes Your Life Easier

One of the limitations of most small business websites is that they don’t include useful online tools. Take online booking, for instance. Online booking is essential if you want to spend more time making money and less time on admin. But it’s also something that is notoriously difficult to implement well.

Setting up online booking systems, learning apps and so on is rarely straightforward. You’ll probably need the help of a web developer. But once it’s done, the system is automated, and you’re freed up to do the things you are best at doing.

It Has Global Appeal

Finally, digital business has global appeal. Unlike at any other time in history, startup firms can attract a global audience, usually in a matter of months. What’s more, far more businesses have models that are responsive to global audiences. Perhaps you’re an entrepreneur who wants to set up some sort of deep learning business. Well, you’re the perfect candidate for a company that should be embracing the digital space. That’s because your business is based not on geography, but on intellectual capital.

Digital business allows you to connect to customers in distant parts of the world. You’ll be able to launch marketing efforts to any company or consumer with access to the internet. And that means you can grow your business faster.

You’ll also find it a lot easier to source the talent you need. For entrepreneurs setting up niche businesses, having a global talent pool to draw from is a boon. Connecting with people over the internet is the best way to attract new people to your cause.


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17 Surprising Facts About Weddings

Weddings are a fascinating social phenomenon. And like the people involved in them, they’re diverse. Here are some surprising, funny and downright ridiculous facts about weddings.

1. If you know anything about weddings, you’ll know that it’s traditional to throw rice at the newly married couple. But, what if you grew up in Czechoslovakia. Here they don’t throw rice at the newlyweds; they throw peas.

2. In Greece, soon-to-be-wedded wives stow cubes of sugar under their dresses. This is so that they can “sweeten” the resulting marriage.

3. Have you ever wondered if there’s a way of finding out whether you should marry somebody without getting to know them first? Well, the Romans thought there was. Romans studied pig entrails to work out whether a couple was suited.

4. The most expensive wedding ever cost a grand total of $44 million or about £35 million. The wedding was between Sheik Rashid Bin Saeed Al Maktoum and Princess Salama in Dubai.

5. Some wives have found their future husbands wearing their wedding dresses, locked in an embrace with their best man.

6. The average spend on wedding invitations, like pocketfold wedding invites, is more than £400.

7. You might think that weddings today are superstitious affairs. But back in ancient times, things were a lot worse. Both the Greeks and the Romans believed that the bridal veil protected brides against evil spirits. And that tradition continued down the generations. We have that tradition today because Romans brought their weddings with them when they conquered England.

8. Ever since Queen Victoria married Albert, it’s been the fashion for brides to wear white in the West. But Westerners weren’t the first to decide that wearing white was best. No – that title goes to the Japanese, who have been wearing white at weddings for centuries.

9. The James Bond films first popularised the idea that diamonds are forever. And even before, then diamonds have been seen as a symbol of marital permanence. But diamonds are not the only precious stone linked to marriage. According to experts, aquamarine is also associated with marriage. It’s meant to symbolise harmony and ensure that the marriage is long and prosperous.

10. China is the most populous country on the planet, even with the one-child policy. But do you have any idea of how many marriages happen there every day? The number is a staggering 26,000. That means that every month over 800,000 couples tie the knot.

11. Wedding dresses have always been a big part of every wedding, figuratively speaking. But one German bride made her dress a big part of the wedding in the literal sense too. The dress was 515 feet long. That sparked a trend that caught on globally. Just last year a new record was set in the Chinese province of Xiamen, Fujian. The dress measured over 8600 feet long – or more than a mile.

12. Have you ever wondered where the stag do originated? I’m sure you’ll be surprised to find out that its origins are actually to be found in the ancient world. It’s believed that Spartan soldiers first instituted the tradition in ancient Greece. The idea was to have a wild party to say goodbye to single life. Little has changed.

13. Today it’s easy for other people to work out whether the couple-to-be are siblings. But in the past, it wasn’t: and it was a big problem. The reading of the banns was a tradition designed to solve this. It was a Catholic invention, and the idea was to make sure that the bride and groom weren’t somehow related.

14. The month of June has always been a favorite month for weddings. But have you ever wondered why? Well, it’s because Juno was the Roman goddess of childbirth and marriage. Getting married in June is supposed to be good luck.

15. You may have heard about people marrying their cars and their boats. But where did the tradition of marrying inanimate objects come from? One of the first instances of this sort of thing occurred back in 1976. A secretary from Los Angeles decided that she had had enough of looking for a man to marry. So instead she decided to marry a four-stone rock. The two were wedded in front of about two-dozen witnesses.

16. We’ve all heard about best men who are best men at multiple weddings. But have you ever wondered what the most times any individual man has been a best man? It’s 1,000 times, and it’s a record held by a rather popular Malaysian.

17. According to English folklore, Saturday is the most unlucky day to get hitched.

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The Things That Do Create a Productive Office & The Things That Don’t

Every credible business understands the importance of strong productivity in the office. Improving productivity can often be very difficult though. There are so many different factors that can have an impact on productivity levels, and they all have to be factored into the equation. There are some key things that you should do, as well as some things that you shouldn’t, when trying to improve productivity. The advice outlined below should be applied to everyone who works in your office.


Prepare for the Day Ahead

Preparing for the next day is a good way to save some time in the office. This can be done the evening before, or even during the commute to work if possible. For the higher ranking people in the business, this can make a really big difference. Having a plan in place that you can start following immediately when you reach your desk can be a big help. You can then hit the ground running and make sure that no time is wasted in the office. The managers who have the largest workload should definitely think about doing this. For ordinary office employees, it might not be necessary, but it could still help if they’re productivity levels are low.

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Question the Value of Each Action

Every little thing you do in the office during the working day takes up time. And if you want to improve productivity levels in the office, you need to make sure these actions are worthwhile. If they are not serving any real purpose that advances the business, then they could be wasteful. Getting into the habit of questioning the value of each and every action can have a big impact. Everyone is guilty of doing things that are not very productive during the day. If those kinds of habits can be reduced as much as possible, then productivity levels should start to rise steadily. That’s what really matters, so encourage this kind of activity.

Offer Employee Assistance

Sometimes, the reason for bad productivity levels is down to the fact that employees are not being given the right support. Companies like Health Assured offer employee assistance programmes that might help with this. Allowing your employees access to different kinds of support can give productivity a boost. This support can relate to anything from their general well-being to health support. People will feel more secure and supported in their jobs, and that can only be a good thing for everyone. It will become much easier for problems to be solved quickly, so less time will be wasted on trying to battle difficulties. It’s something that many business owners are now considering, so maybe you should too.

Remove Distractions

Battling distractions can be one of the most challenging aspects of running a modern office. When your entire workforce is hooked up to the internet all day along, the distractions are limitless. They could be tempted to check social media or simply browse the internet. And when people do things like that, the minutes can fly by. Before they know it, an hour has gone by, and very little work has been done. So, you should try to remove as many of these distractions as possible. But how can you actually do that? If the problem is particularly bad for your business, you could filter which websites can be accessed during working hours.


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Leave Employees Chained to Their Desks

Being inactive all day is not a good thing for employees or their productivity levels. When they are left chained to their desk all day, they often become easily bored. Standing up and moving around every so often helps blood flow to the brain. And it gives their eyes and brain a break from staring at a computer screen. So, this means that when they come back from their active break, they will be refreshed and ready to do their best work. So, encourage people to take breaks during the day and make sure that people are active during this time too. Some businesses have even introduced the option of standing desks.

Hold So Many Meetings

Meetings can be important. There are occasions in which they can distract from other important work though. If a meeting is doing nothing other than stopping people from doing work, then it might be a negative thing. So, instead of holding regular office meetings, decide whether to hold them on a case to case basis. That way, you will ensure that meetings are only being held when they are really necessary. On occasions when people don’t need to be in a meeting, they can get on with doing the work that is important. This should cause productivity levels to rise.


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There are many myths floating around in the business world. One of them relates to multitasking and the effect it can have on a general work environment. People often assume that by multitasking, they can get more work done in a limited amount of time. But this is rarely ever the case. In fact, many people find that they do much less work. When people multitask, they tend to do multiple tasks badly, rather than doing one thing at a time properly. It has an impact on the quality of the work being done, and sometimes it doesn’t even save any time.

Spend the Day Being Reactive

When you are reacting to other people and events that happen in the office, then you are put on the back foot. Ideally, you want your office to be a place that is proactive rather than reactive. This means that you are pushing forward with what you consider important. This is much better than getting bogged down by phone calls and emails that are coming from outside the business. Sometimes, this means making very hard decisions with regards to your time. You will have to say no to people who are asking for slices of your time. You can still get back to them later, but it’s never good to be hostage to other people’s demands.


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3 Things All Business Owners Hate

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It’s no secret that business owners hate a lot of things. There are many problems and issues that spring up when you run a business. However, some things are far more annoying than others. Here are three things that all business owners hate:

Sales Problems

Easily the number one thing business owners hate is sales problems. Not being able to reach your sales targets is a major issue. It means you aren’t making as much money as you need to. People set targets for a reason; they need to be met. If your company can’t sell any products/services, then you’ll lose money. It’s not rocket science; it’s simple maths! No doubt you’ll be spending a lot of money on various things, so you need some coming in. With sales problems, you’re only going to have money leaving your business. My advice is to rip up your sales plan and start again. Perhaps you can enlist the help of an expert to draw up a new plan for you. They can help you understand the best way to go about things to get maximum results.


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Printer Problems

It’s amazing how many times your printer can mess up! There are so many different things that can go wrong and cause you to become unproductive. Common things include a lack of ink or jammed paper. Most of the issues can be solved by yourself, so they aren’t too stressful. However, if you encounter a large problem, then things can be tricky. Most office printers are made by Ricoh, so you can solve any issues by contacting Ricoh support. Obviously, if you’ve got one from a different brand, then you need to contact their support. Either way, get the problem solved as quickly as you can so your business doesn’t waste any more time.


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Internet Problems

Nowadays, businesses are heavily reliant on the internet. So, they need a strong connection at all times. When your internet goes down, you can be in serious trouble. It can mean you aren’t able to do any work until it’s back up. Most offices have specially designed internet tariffs from their provider. They ensure that lots of people can get online without the connection dropping. However, if things do go wrong, then you need to fix the issue immediately. Contact customer support to get the problem sorted as soon as possible. It might be a good idea to have a backup connection too. For example, ensure your employees can use a mobile hotspot on their phones if the internet drops in your office. This will mean they can get online and carry on with their work. Another idea is to find an office in an area with an open wifi network. So, you could connect to this if your office internet goes down for a long time.

These three problems are the bane of all business owners lives. They cause havoc for your company, and you need to know how to solve them. For any technology related issues, you can call in some support to get things solved in no time.

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The Backup And Safeguards Every Modern Business Needs

Firewall Protection

In the modern world, running a business means having to keep many things in check and battling off threats. There will be potential hazards coming at you from every angle. And this has only been perpetuated by the dominance of the internet. Don’t worry though; there are still plenty of things that you can do to protect and safeguard your business. You’ll find all the information you’ll need below.

Smart Entry Technology

The way in which people gain access to your offices has never been simpler to control. Using the latest smart entry technology, you can control who enters the offices and who doesn’t. Anyone who you want to have access to the office, such as employees, will be given a pass. This can then be scanned to allow access. Anyone else will have to sign in at reception and asked why they’re here before being allowed in. This stops potential criminals simply walking in.

Data Storage Measures

Storing data can be a challenge for businesses that have not got to grips with it yet. If you fail to store data in the correct way, it will only make your life more difficult later. That’s because data could then be lost or stolen. Lost data will mean that you can’t access it and use it to the advantage of your business. And when criminals hack and steal customer data, they can even commit serious acts of fraud that damage your customers. That’s something that you will be held responsible for, and you could face a legal challenge over it. Planning how you store data and where you store it could prevent this kind of problem from arising in the first place.

Night Surveillance

When you and your employees go home for the night, your business is left vacant. This is when criminals can strike and gain entry to your business. And if your business’s premises looks like a soft target, then you can expect the worst. It’s simple enough to make sure that this doesn’t become a big problem though. You can install a CCTV system and an alarm. You should also make sure that all the entry points are as secure as they can be. For bigger businesses with bigger budgets, it can be better to hire a guard who can be actively involved in keeping the premises safe at night. It requires investment, but it might be worth it.

Night Surveillance

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Two-Tier Financial Checks

There should be two tiers of checks when it comes to checking your business’s finances. When one person is allowed free reign over a business’s accounts, things can go wrong. For example, the individual can make basic errors that go unnoticed because no double checks were carried out. This is something that would be easily rectified if the business had someone else to check the accounting decisions that are made. Then there is the threat of theft. Of course, this is relatively rare in the workplace, and assuming the worst is never a good move. But cases of theft are much easier to detect if secondary checks are carried out with regards to financial matters.

Firewall Protection

Every computer system that is operational inside a business needs to have firewall protection in place. Firewalls are important because they stop your private networks from being breached by other networks. Those external networks can be malicious and run by criminals. They might be trying to implant viruses into your system or wanting to access it in order to extract data from it. If this is something that you have never even given any thought to before, now is the time to change all that. You can’t expect your business to remain safe if you’re not putting these kinds of basic and vital safeguards in place. Contact a company who can do the work for you if you don’t know how. You could even let a company provide professional IT support whenever you need it to halt problems quickly when they arise.

Firewall Protection

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Knowledge of Data Protection Laws

Data protection is something that all modern business have to take very seriously. These days, when a consumer buys from a business, it usually involves handing over their data. So, customers will regularly give you information, such as their email address, phone number of payment details. It’s then up to your business to use this information in a reasonable and responsible manner. That means following the relevant data protection laws that are in place. You can only make sure that your company doesn’t breach those laws if you fully understand what the laws are. So, consult the data protection laws and act in accordance with them to prevent legal problems later on.

Plans for Financial Shortfalls

There are ups, and there are downs when you run a business. Of course, you will have no problem dealing with the times when the business is performing better than expected. But the problems really come when the business starts to perform badly. This leads to financial shortfalls that can be hard to deal with. So, make sure that you have cash reserves that can be tapped into when something like this happens. This should help to tide the business over until things pick up. You could also make sure that you understand the seasonal sales patterns that your business experiences. If you know that your business does worse at certain times of the year, you can plan for this.

Plans for Financial Shortfalls

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Employee Retention

One of the biggest dangers that small businesses face is losing key employees. When you have people in your business who are performing well and pushing the business forward, they will attract interest. You don’t want your best employees being headhunted by the competition or bigger businesses. There are things you can to do to stop that happening though. For a start, you should offer them opportunities for promotion. If they think that they’re stuck in a dead end job, they will be more likely to leave. And you should also pay them what you think they’re worth, rather than what you can get away with. Finally, show them how appreciated their work is.

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Starting Your Own Business? Here’s A Helpful Guide To Get You Started


Starting your own business is an exciting prospect for any ambitious entrepreneur. It’s your idea and vision finally being brought to life. While an entrepreneur has amazing drive and passion, especially about a product or service they believe in. They can sometimes jump in feet first. So I thought it would be a good idea to offer a simple and helpful guide to getting started when it comes to a new business.

Have a business plan

It’s so important to have a solid business plan when it comes to starting a new business venture. Too often people will skip this step and deem it unnecessary. But it’s a great guide on how you want your business to grow. It can highlight issues or opportunities quicker than you ever could without it. If you don’t feel comfortable doing it yourself, you can hire someone to do it for you. But don’t not do it. You will thank yourself later on.

Figure out where you will work from

The next thing to work out would be where you will work from. Can you do it at home or do you require a storage unit or office space? Of course, what you have to factor in is the cost of using premises. But it could also be a cost worth spending if you find yourself more productive or have space to see and do things. Considering places like The Hoxton Mix would be a great thing to start with. Places like that can offer a short term lease and flexible options to suit your needs.

Make sure you are fully aware of any budgets and finances

Another thing to consider that would be a sensible move would be your finance and budget situation. What do you have to work with? Being aware of the costs involved initially and your set up fee’s will indicate exactly what you have to work with to make your business grow.

Outsource services if you need to

You may think that outsourcing things can be a cost you could save by doing it yourself or having someone do it for you. But this can be counter productive. Time is money. If it is something that you only need occasionally doing, then it is worth outsourcing. Another thing to consider would be outsourcing things you may not be clued up on. This could be social media strategies and marketing campaigns to get your brand out there.

Take advantage of free websites to promote your product or brand

While on the topic of outsourcing it is worth remembering that social media sites are free to use. So take full advantage of them. It is your way of getting your message out there to the world. Another great way of marketing things for free is to set up a free website in the beginning. This could mean a little online shop and utilise a blog to talk to your potential customers.

Finally, never lose the passion and ambition to succeed. It is what will drive your new business venture forward.

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Essential Tech That Every Small Business Needs

A Website

Technology has become a large part of our lives in the past decade or so. It’s become more advanced and user-friendly, while also transforming the way we shop and communicate. Whether you use a smartphone or tablet, it’s likely that you don’t leave home without it. So it’s hardly surprising that technology has become an essential part of the business world too. From promoting your product to contacting customers, technology can make the whole process easier. Plus it can help a business function at a more optimal level and allows it to reach larger markets. All of which increases it’s chances of success and growth. In this day and age, if you aren’t using technology of some kind within your business, you are setting it up to fail. So not matter what your small business provides, here are some vital pieces of tech hardware and software you need to have.




When you’re getting your small business off the ground, you’ll need to take advantage of every second you have. This is why a laptop is such a useful piece of technology for your company to have. They can give you the freedom to work wherever you please, for as long as you want. Be it at home, during a meeting or when you’re on holiday. While desktop computers are often favoured by businesses, they don’t provide the same freedom. Laptops provide the same operating systems and program but are more compact and portable.

There are many things to consider before you go out and buy a laptop for your business. You need to consider the operating system, battery life and performance. The wifi capability, dimensions and weight should also contribute towards your final decision. Visit a laptop retailer and talk to a salesperson about your requirements. They should then be able to give you a demonstration on a few suitable options. In addition to your laptop, it may also be wise to invest in an external hard drive. This can help you keep copies of important documents, should your laptop get stolen or break.

Smart phone


Smart phone

As most people own a smartphone, it’s likely that you already own this piece of tech. But using the same phone for your personal and professional life can get confusing. So you might want to consider buying an additional smartphone that you use solely for work purposes. Smartphones have improved the way we communicate by making it easier and more convenient. You can use your phone to send emails, talk on instant messenger or facetime people from all over the world. Making it ideal for business use. But communication is not the only benefit of having a smartphone within your business.

Business-related apps that you can download onto your phone allow you to control multiple areas from the palm of your hand. You can create invoices, book tables for meetings and find quicker travel routes. They also allow you to shop for office essentials and check your social media with ease. Any information you need can be accessed as long as you have a wifi connection. Shop around for suitable handsets and contracts to find the best one for your business.

Accounting Software


Accounting Software

To increase the chances of your business succeeding, you need to keep tabs on your business’s finances. This is why it’s vital for all small businesses to have accounting software. Accounting software allows you to track how much money is going in and out of your business on a daily, weekly and monthly basis. It can also help to simplify your account, making them easier to understand. The information that your accounting software provides can help you plan and prevent overspending. Not having this software could quickly result in you losing track of your expenditure and whether you are meeting your targets.

Accounting software can vary dramatically in price and quality. So it’s best to read reviews and shop around before deciding on which one to use. If you find that your business accounts are confusing, it might be advantageous to use software that also has support included. Also, make sure that you can access this software on your phone or laptop. That way you can check your financial records on the go.

Social Media


Social Media

Social media is another technology essential that all small businesses should be taking advantage of. Consumers have started to use social media for shopping and to find new brands and products. They also make a company feel more authentic and trustworthy. Social media has helped many small businesses to grow and reach customers on an international scale. So whether you’re hiring out your skills or selling clothing, getting on social media is extremely worthwhile. Another advantage is that many social media sites are free to use, which is ideal when you’re just starting out.

Sign your business up to the top social media sites including Facebook, Instagram and Twitter. Then create a social media plan that you can action each day. This might include sharing information on an upcoming sales event or promoting a new product. A regularly updated social media account will appeal to customers and encourage them to interact with your business. Remember to keep your post short, direct and relevant. Otherwise, your customers may lose interest. To maximise it’s efficiency you could also hire a social media management provider.

A Website


A Website

Like social media, not having a website could be a recipe for disaster for your small business. Customers will often want to look at a website before they decide to buy from a company. They might want to find out more about the ethos of your business or your trading days and hours. Or they might be interested in a product or service you provide and want to learn more. If they cannot find a website for your business on Yahoo or Google, it can create a negative impression. Not only does it imply that your business is not up to date with modern technology, but it can also make you seem ingenuine and untrustworthy. This can force them to shop with your competitors instead and therefore lose you valuable business. Which is naturally something you want to avoid at all costs. A website is an integral aspect of a business, especially now that more customers are choosing to shop online.

You can hire a web design company to help you create an attractive and user-friendly website that will appeal to your market. This should perfectly illustrate what your business is about. While also including interesting and relevant information that can be accessed quickly. There should also be a connection between your website and your social media platforms. Promote your website as often as you can to increase traffic or hire an SEO agency to help you. A beautiful website will bring your company up to date and make it feel more professional.

Starting your small business without some of these items could be a huge mistake. If you are concerned about how you are going to afford these items, you can just buy them in stages. Prioritise which hardware or software is most essential at this moment in time and invest in those to being with. Then as your business begins to develop, invest in the rest. You might also be able to apply for funding and grants that will help get your business off the ground. Your business will benefit greatly from having these items. But continue to look for other potential pieces of tech that could make your business even better.

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Five Tips To Take The Growing Pains Out Of Going International

When businesses reach a certain level of success, they need to start looking at ways to grow even further. New markets to explore. Out of all the options, going international can be one of the most lucrative. But it can also be a dangerous new world for businesses who aren’t prepared for what it takes. In this article, we’re going to be looking at how you can be better prepared.



Make a big deal out of it

One of the first things that any business going global needs to know is that you need to start a marketing plan all over again. This means a whole new launch and considerations for audiences who don’t know about you. Domestic success and testimonials collected over the years can work significantly in your favor. It’s the start of a new business, or a new era at least. So be prepared to hunt for clients and make yourself known all over again.

Understanding the market

Of course, part of finding the customer base you need is understanding the market you’re going into. There are big differences for different countries and knowing them can help you get more hands on with your approach. Sometimes you can find publically available data. Through networking with local businesses, you can also get the information you need to work off. The trends, advertising, pricing and consumer behavior. You need a comprehensive overview of whatever new markets you’re heading into.




There are also those all important differences in language that you need to understand when going multilingual. Even if you’re expanding business from the States to the UK, it’s not just changing up spelling for some words. You need localization services to help you understand the culture of the language as well. There are some phrases and terms that simply don’t translate well to another country’s audience.

Getting cost effective

You also need to consider the costs that go into expanding overseas. You need to think about your delivery services and how you find discounts to make those long sends less expensive on the company. It also means setting up a delivery system inside the office. If you’re moving high volumes of product, you need warehouses and workflow to be as smooth as possible. Make sure you source your supplies from bigger providers. This way, you can get things like wholesale mailing tubes and packaging services at less cost.




Of course, you’re not going to do it all yourself. Unless you’re opening an overseas location for your business, you will need some help. That’s where the distribution systems come into play. You should be in talks about this process well before going ahead with your plans for expansion. Whether you’re using a distributor or collaborating directly with retailers. It’s a good idea to do your research on whomever helps your distribution. This involves visiting them in person as well as talking to other customers of theirs.

Hitting the global market can be a great opportunity for your business. You just need to get yourself prepared. Knowing the market. Getting in touch with distributors. Have an efficient, organized delivery system.

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PC Or Mac: Which Is Better For Your Business?


There was a time when practically all businesses would choose PCs over Macs. Nowadays, the Mac is becoming a much more popular option for businesses all over the world. It’s no longer uncommon to visit an office and be greeted by a sea of Apple devices. Which is the better option for your business? We’re going to explore this today.


Let’s start with the big issue at hand: cost. PC’s are much more cost-effective than buying a selection of Mac’s. There’s a lot of different makes and models at your disposal, and you’ll find good specs for low prices. You might not get as much power as you’d hope if you’re going for a low-price option, but then you may not need that. Many employees will surely only be using their devices for basic word processing, so you don’t need to spend over the odds.

While we’re on the subject of employees, they are another crucial set of people to think about. They will probably be used to Windows-based operating systems at home. They might understand iPhones and iPads, but Macs are a different beast entirely. By implementing Windows-based PCs, you shouldn’t have to go through as much training with them.

And then, of course, you’ve got all the software packages that they’re familiar with. The Office suite is arguably the most important one. Sure, you can get it on Mac too, but that doesn’t go for every piece of software. You might just find that all-important bespoke company software won’t run on Apple’s brand of computers.



Yes, Mac’s are going to be more expensive in the long run for your business. But, you know what they say: “you get what you pay for”. Macs offer a smooth interface with a professional look. They scream class, and clients that walk into your office building are sure to be impressed by your implementation. Some business’s existing IT support services will cover Macs as well as PC’s. Don’t worry if this isn’t the case, as dedicated Mac support companies like core technical solutions can assist instead.

It’s not just the look you’re paying for, though. Mac’s generally are better than Windows PC’s when it comes to security. You still need to keep your Mac protected, but viruses and other nasty threats are less likely to slip through the cracks. Mac’s have always been known for being a great choice for the creative types, too. For anyone that deals with music, video, art and other forms of creativity, the Mac is often the better choice.

As mentioned earlier, Mac’s aren’t just great for creativity purposes, though. Nowadays, they have improved to incorporate pretty much everything Windows PC’s can run. There are still pieces of software that aren’t available, but there are usually alternatives for them in some form.


So, what’s the verdict? It’s a tie! I know that sounds boring, but it’s true! The winner comes down to what type of business you’re running. If you’re running a generic office-based business, there’s no reason to look past a Windows PC. However, if you’re a creative business that is involved in video production or graphical design, Mac is the way to go

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How To Excel At Getting Customers On Your Side

How To Excel At Getting Customers On Your Side

Image found at Pixabay

Marketing is about more than getting recognised. It’s even about more than getting people to buy from you. It’s about getting customers, yes. But it’s about getting people on your side. Building loyalty and a connection that goes further than just a purchase. So, how do you do that? We’ll look at a few of the ways.

Find what’s unique about you

There’s a lot of competition in just about any industry when you take your business online. You might be the only one providing your services in your area. But online? There are people far flung willing to go toe-to-toe with you. That’s why you need to identify your niche. Find your unique selling point and make it the key to your online identity. A focus on certain aspects of the service can win the confidence of some undecided customers.

Get the professional look

You also need to make sure that what you have online, it’s giving the right signals. You need to have a site that stands out, not just for use of tactics like SEO. It needs to look professional. It needs to be clean and accessible. This might mean taking it onto mobile platforms as well. A site that can’t be accessed in different formats without hideously deforming isn’t a website fit for your business.

Keeping it all organised

Running an online business is wrestling a lot of issues at once. Social media, the website, customer service. You need to keep it all organised and keep all those plates spinning. To this effect, outsourcing can be the solution. From content produces to Magento enterprise developers. Having the contacts to help you engage in a strategy can be an effective way to allow you to keep up with the others.

Going all out with customer service

As for customer service, you can’t skimp on it. Not if you want the word of mouth about you to be positive. You need to be able to engage, or be engaged by, customers no matter what format they’re using. This means keeping a concise ‘contact us’ page on the website as well as you app. It means having people on hand to answer right away, not two days later. It means taking complaints seriously, even if they seem irrelevant to you.

Feedback is a vital resource

Providing you’re getting enough attention in the first place, word of mouth is going to happen. So how do you make sure it’s positive? By taking steps to react to it first. Don’t just accept customer feedback. Solicit it. Send thank you emails and ask for participation in surveys. Welcome testimonials and be communicative with your clients. There are companies who never get to the point where they can actually get feedback. If you do, embrace it.

If you want to be a truly successful business, you want to be a ‘business of the people’. You need to have them in mind and they need to know it. Find what you deliver and shout to the roof about it. Get customers involved in the process.

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